Market research involves collecting audience awareness which is when you think about who will read your paper, the primary and secondary target audience, before and during you write, and adjust your paper to help your audience understand it. When speaking to another individual we know exactly who we are talking to, which therefore means we are able to modify our speech to help get out message or idea across. For example when speaking to a young infant we will shorten our sentences and use simple vocabulary to ensure that they child understands, however when we are speaking to a teacher or a university professor we would use longer, extended sentences and use much more formal and complex language. Another factor of market research is product reach- this is making an audience aware of a product. This can be done by advertisements through television and radio. Audience profiling identifies and analyses companies existing and potential audiences. Profiling can analyse your programming, marketing, project planning and market potential for future developments. As well as audience profiling, consumer behaviour is equally as important to market research. This is because consumer behaviour is a study of how people behave when using, and disposing of products or services. I think that a key factor to market research is competitor analysis. This is an assessment and analysis of the strengths and weaknesses of a business against its competitors. Competitor analysis can help a company improve sales of their products and therefore helps them get more business. Product placement advertisements are called promotional adverts, which are placed by marketers using real commercial products in media. Product placement appears in plays, film, television series, music videos and books.
Every time we open a newspaper or we turn on the TV, we see sellers of almost identical products spending huge amounts of money in order to convince us to buy their brands. Everyday, each person watches approximately 100 TV advertisements. Using so much advertisement guarantees that the product will definitely sell because the viewer will be persuaded to buy the product. This is called effective advertising.
Merit 1: Purposes of research in the media industry expressed with clarity using relevant and well-chosen examples and generally appropriate subject terminology.
ReplyDeleteMerit 2: Research methods and techniques applied competently and with only occasional assistance.
Merit 3: Results presented with clarity, expressing ideas using generally appropriate subject terminology.