tag:blogger.com,1999:blog-48581124945141870912024-03-05T17:57:15.613-08:00BTEC TV & Film PortfolioVanessa Greenhalgh BTEC TV & Film Portfoliohttp://www.blogger.com/profile/18125024043544893283noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-4858112494514187091.post-36846822226351236912009-11-24T05:42:00.000-08:002009-11-24T05:47:46.331-08:00Self Reflection<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb35qhALELl3RiOz4W1c6huZp8viIBvbXPjxUvhySG8XOXyOTyeH6cC1HLmvfWyD1HN4APKXm5uGFMDe-1IGQZqrAul1ohh0XH0bCIsqPFN9zfagXxf5cmxU67ClH83n-nrLXlaEBDHJuK/s1600/Picture+1.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 337px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb35qhALELl3RiOz4W1c6huZp8viIBvbXPjxUvhySG8XOXyOTyeH6cC1HLmvfWyD1HN4APKXm5uGFMDe-1IGQZqrAul1ohh0XH0bCIsqPFN9zfagXxf5cmxU67ClH83n-nrLXlaEBDHJuK/s400/Picture+1.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5407665672275819490" /></a><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">24th November 2009:</span></span><div><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">My targets for the next term are-<br /></span></span><div><!--StartFragment--> <p class="MsoListParagraphCxSpFirst" style="text-indent:-18.0pt;mso-list:l0 level1 lfo1"></p><ul><li><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">1.</span></span><span style="font:7.0pt "Times New Roman""><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> </span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">I need to put in more detail to the pre-production side of the course.</span></span></li><li><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">2.</span></span><span style="font:7.0pt "Times New Roman""><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> </span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">I need to use media terminology more accurately and more often.</span></span></li><li><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">3.</span></span><span style="font:7.0pt "Times New Roman""><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> </span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Keep my blog neat and organised so that tasks are set out in a clear fashion. </span></span></li></ul><p></p> <!--EndFragment--> </div></div>Vanessa Greenhalgh BTEC TV & Film Portfoliohttp://www.blogger.com/profile/18125024043544893283noreply@blogger.com0tag:blogger.com,1999:blog-4858112494514187091.post-50942510522533778522009-06-09T05:52:00.003-07:002009-11-24T05:31:50.006-08:00Unit 1- Research Techniques<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY8FBMPVVtPoViG_wrOvNIHYOC4gAlyUYVgCUA2W_R1EjlOuUWHlvjYtqEZJWobQuK8TPHNIz0v7U-96cCr2e1jqq1FaD3VNoK5oMROE0yK0Vmqi9UbajaJIaBQTaFctAn_OLWXV3wxEyK/s1600/research.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 151px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY8FBMPVVtPoViG_wrOvNIHYOC4gAlyUYVgCUA2W_R1EjlOuUWHlvjYtqEZJWobQuK8TPHNIz0v7U-96cCr2e1jqq1FaD3VNoK5oMROE0yK0Vmqi9UbajaJIaBQTaFctAn_OLWXV3wxEyK/s400/research.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5407662298709378562" /></a><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'trebuchet ms', -webkit-fantasy; ">UNDERSTAND THE PURPOSES AND THE PURPOSES OF RESEARCH IN THE MEDIA INDUSTRY:</span></div><p class="MsoNormal"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';">Market research involves collecting audience awareness which is when you think about who will read your paper, the primary and secondary target audience, before and during you write, and adjust your paper to help your audience understand it. When speaking to another individual we know exactly who we are talking to, which therefore means we are able to modify our speech to help get out message or idea across. For example when speaking to a young infant we will shorten our sentences and use simple vocabulary to ensure that they child understands, however when we are speaking to a teacher or a university professor we would use longer, extended sentences and use much more formal and complex language. Another factor of market research is product reach- this is making an audience aware of a product. This can be done by advertisements through television and radio. Audience profiling identifies and analyses companies existing and potential audiences.</span></span><span><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"> </span></span></span><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';">Profiling can analyse your programming, marketing, project planning and market potential for future developments. As well as audience profiling, consumer behaviour is equally as important to market research. This is because consumer behaviour is a study of how people behave when using, and disposing of products or services. I think that a key factor to market research is competitor analysis. This is an assessment and analysis of the strengths and weaknesses of a business against its competitors. Competitor analysis can help a company improve sales of their products and therefore helps them get more business. Product placement advertisements are called promotional adverts, which are placed by marketers using real commercial products in media. Product placement appears in plays, film, television series, music videos and books.</span></span></p> <p class="MsoNormal"><span><!--[if !supportEmptyParas]--><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"> </span></span><!--[endif]--><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><o:p></o:p></span></span></span></p> <p class="MsoNormal"><span><!--[if !supportEmptyParas]--><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"> </span></span><!--[endif]--><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><o:p></o:p></span></span></span></p> <p class="MsoNormal"><span><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><br /><br />Every time we open a newspaper or we turn on the TV, we see sellers of almost identical products spending huge amounts of money in order to convince us to buy their brands. Everyday, each person watches approximately 100 TV advertisements. Using so much advertisement guarantees that the product will definitely sell because the viewer will be persuaded to buy the product. This is called effective advertising.</span></span><o:p></o:p></span></p> <!--EndFragment-->Vanessa Greenhalgh BTEC TV & Film Portfoliohttp://www.blogger.com/profile/18125024043544893283noreply@blogger.com1tag:blogger.com,1999:blog-4858112494514187091.post-79532054944111677452009-06-09T05:52:00.001-07:002010-06-11T05:46:09.969-07:00Unit 2- Pre-Production Techniques<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcJp5-dq4LyFJzuCQ3pam5B5qSIzyjyQgkLG-nEbNq368_3vk4n-77lo-hGSUuhxcg3mVKyYEEpzxrRy2Uy0nJbP04oFlzhKie_OB4BeCKkYPB5ytUH7RFO_zh7PnGC-gTHb2TRZOm69rd/s1600/pre-production.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5407662596199724690" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcJp5-dq4LyFJzuCQ3pam5B5qSIzyjyQgkLG-nEbNq368_3vk4n-77lo-hGSUuhxcg3mVKyYEEpzxrRy2Uy0nJbP04oFlzhKie_OB4BeCKkYPB5ytUH7RFO_zh7PnGC-gTHb2TRZOm69rd/s400/pre-production.png" style="cursor: hand; cursor: pointer; display: block; height: 144px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a><br />
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<span class="Apple-style-span" style="font-weight: bold; line-height: 19px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Understand requirements for production: </span></span></span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiqYQMsSMe-shfg0kHs_wOhXdu5gE8tQvpbEd8ZzMG8AbtgWtlS8FVavHmiXs7frKYp0MJzdGnA7RzJ6t5ZpZSASEP1i4QswXrdDnyXkdAbDc3QCECDfFmOhuGZLKOLaphP-Lqskeru_PZ/s1600/unit+2+picture+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiqYQMsSMe-shfg0kHs_wOhXdu5gE8tQvpbEd8ZzMG8AbtgWtlS8FVavHmiXs7frKYp0MJzdGnA7RzJ6t5ZpZSASEP1i4QswXrdDnyXkdAbDc3QCECDfFmOhuGZLKOLaphP-Lqskeru_PZ/s320/unit+2+picture+1.jpg" /></span></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-weight: bold; line-height: 19px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Be able to obtain resources for production:</span></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrlt2P866FTY9nxogrHobbYDn-am85OnqHPcpT2yN1TO23SkwyNhWH5XVqj8uM66O2oat-9Msb0aLYu1pDdc9XGnEGchhLgjOKqM1zjCc3E3H1jjgtqY61K8p6A2AdS7OmhfBfMnFe8KU-/s1600/unit+2+picture+2+pt+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrlt2P866FTY9nxogrHobbYDn-am85OnqHPcpT2yN1TO23SkwyNhWH5XVqj8uM66O2oat-9Msb0aLYu1pDdc9XGnEGchhLgjOKqM1zjCc3E3H1jjgtqY61K8p6A2AdS7OmhfBfMnFe8KU-/s320/unit+2+picture+2+pt+1.jpg" /></span></span></span></a><br />
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</span> </span></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjM9pbTJLiY1B7Y2iB4DUQ3DpMwbVDaZAtyc3om4hpyVJz5TXOEF3uCW7VQ0Hax0qJTmrHe0PNZp-l8C__EKOYmclbWEA9xLZlKam_ubHKH8OjEe8CnXvMLRT9G2Nw0jXQS1-QNqB8dwy-J/s1600/unit+2+picture+2+pt+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjM9pbTJLiY1B7Y2iB4DUQ3DpMwbVDaZAtyc3om4hpyVJz5TXOEF3uCW7VQ0Hax0qJTmrHe0PNZp-l8C__EKOYmclbWEA9xLZlKam_ubHKH8OjEe8CnXvMLRT9G2Nw0jXQS1-QNqB8dwy-J/s320/unit+2+picture+2+pt+2.jpg" /></span></span></span></a><br />
<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Be able to apply production logistics:</span></span></span><br />
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</span> </span></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTvAv5LVG71f1znhfuRLJLteKcKGUZWf6sWFZFi-eVYatFdYR4AulE0QK7t06tDEG6CH85q1-QLFEoHEyctzsCs9xjtTezYAYZZ6Pm50XHX6jlO4YuqpNB0e4KHqaAf6-hP7vWjzmyP7KE/s1600/unit+2+picture+3+pt+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTvAv5LVG71f1znhfuRLJLteKcKGUZWf6sWFZFi-eVYatFdYR4AulE0QK7t06tDEG6CH85q1-QLFEoHEyctzsCs9xjtTezYAYZZ6Pm50XHX6jlO4YuqpNB0e4KHqaAf6-hP7vWjzmyP7KE/s320/unit+2+picture+3+pt+2.jpg" /></span></span></span></a>Vanessa Greenhalgh BTEC TV & Film Portfoliohttp://www.blogger.com/profile/18125024043544893283noreply@blogger.com1tag:blogger.com,1999:blog-4858112494514187091.post-23362687251953730242009-06-09T05:49:00.000-07:002009-11-24T05:34:09.614-08:00Unit 7- Understanding the Television and Film Industries<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim1foxCZn-80hG3AUxk4NNOjMLsTH9ZekF3ZUqc6uSTrdI3jZ7aDRft1L9tT2qbAbuK9EgG78CfkuRDbzs0Wu1aqhL565-0F0bJTMHw7EPrjKh-G5iLbQ1ZNPpppSv1x5DdVVByXG7sfik/s1600/understanding+industry+cont...png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 130px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim1foxCZn-80hG3AUxk4NNOjMLsTH9ZekF3ZUqc6uSTrdI3jZ7aDRft1L9tT2qbAbuK9EgG78CfkuRDbzs0Wu1aqhL565-0F0bJTMHw7EPrjKh-G5iLbQ1ZNPpppSv1x5DdVVByXG7sfik/s400/understanding+industry+cont...png" border="0" alt="" id="BLOGGER_PHOTO_ID_5407662904292790882" /></a>
<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirVoLUiU2XWJASGsVPv7vw1An-hOaNJNnMgZmKj-GLgpn-8SCpHhGdhgRx5iHpHSXraV0rALWhfX2YADvw9HdUddvIKaav4MLBPS_Z-WcEKFz-BX92OZw-CQL2BzoJDl0ItNGxnMHnFfzI/s1600/understanding+industry+1.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 156px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirVoLUiU2XWJASGsVPv7vw1An-hOaNJNnMgZmKj-GLgpn-8SCpHhGdhgRx5iHpHSXraV0rALWhfX2YADvw9HdUddvIKaav4MLBPS_Z-WcEKFz-BX92OZw-CQL2BzoJDl0ItNGxnMHnFfzI/s400/understanding+industry+1.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5407662830905412978" /></a>
<br /><p class="MsoNormal" style="font-family:trebuchet ms;"><span class="Apple-style-span" style="text-decoration: underline;">
<br /></span></p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><u>KNOW ABOUT TECHNOLOGIES, OWNERSHIP AND FUNDING IN THE TELEVISION AND FILM INDUSTRIES:</u></span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><u><o:p></o:p></u></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><!--[if !supportEmptyParas]--> <!--[endif]--><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: center;font-family:arial;" align="center"><span style=";font-size:85%;color:red;"><i>"Television has become our eyes, the telephone our mouth and ears; our brains are the interchange for a nervous system that stretches across the world."<o:p></o:p></i></span></p> <p class="MsoNormal" style="text-align: center;font-family:arial;" align="center"><span style=";font-size:85%;color:red;"><i><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></i></span></p> <p class="MsoNormal" style="text-align: center;font-family:trebuchet ms;" align="center"><span style=";font-size:85%;color:red;"><i>(Benjamin Wooley- http://thetvandfilmindustry.blogspot.com/)</i></span></p><p class="MsoNormal" face="trebuchet ms" style="text-align: center;" align="center">
<br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBvwqM-vVOEHUUX2MBbXUoDaOiN_IBWNBVBmDd7GcIU1ivo41A8lI1_LnD_fgi15etzTe6zeDv4sCREBVcXtRaCnasQyhdKXoi1UV0tVN8b7TyZd00ejbc4H4oJ8gZ4jwKAsdJ-hgAeXC4/s1600-h/Woolley_B.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 151px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBvwqM-vVOEHUUX2MBbXUoDaOiN_IBWNBVBmDd7GcIU1ivo41A8lI1_LnD_fgi15etzTe6zeDv4sCREBVcXtRaCnasQyhdKXoi1UV0tVN8b7TyZd00ejbc4H4oJ8gZ4jwKAsdJ-hgAeXC4/s200/Woolley_B.jpg" alt="" id="BLOGGER_PHOTO_ID_5389864022104963218" border="0" /></a><p class="MsoNormal" style="text-align: center; font-family:trebuchet ms;" align="center">
<br /><span style=";font-size:85%;color:red;"><i><o:p></o:p></i></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Technology is a concrete part of our everyday lives. Almost every task or event are supported by using technology. The television controls our opinions and perspective of the world- it chooses what we see and hear. Our brains constantly have information flowing throughout them and the ‘interchange’ is what we choose to acknowledge and understand. Without technology the world would be a completely different place, this is due to the fact nobody would be able to communicate apart from verbal face-to-face speech. We couldn’t read the paper and become informed about global events. Without the radio there would be no entertainment or music- this is because the radio was the first way music was broadcast. Technology is slowly creeping into our lives and controlling us.<o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Can you imagine your life without it?<o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">No.<o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">But is the wide range of ever changing technology necessarily a good thing?</span></p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="font-family:trebuchet ms;"> <link rel="File-List" href="file://localhost/Users/petermoulson/Library/Caches/TemporaryItems/msoclip1/01/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>174</o:Words> <o:characters>994</o:Characters> <o:lines>8</o:Lines> <o:paragraphs>1</o:Paragraphs> <o:characterswithspaces>1220</o:CharactersWithSpaces> <o:version>11.773</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:donotshowrevisions/> <w:donotprintrevisions/> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:usemarginsfordrawinggridorigin/> </w:WordDocument> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} @font-face {font-family:"Trebuchet MS"; panose-1:0 2 11 6 3 2 2 2 2 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ansi-language:EN-GB;} table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--StartFragment--> </p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">The term “new media” describes the type of media technology which improves a piece of technology which is similar to it. For example a DVD player is new media because it is more technologically advanced that the VHS player. The main search engines used are AOL, Google and Yahoo. AOL is predominantly known for its online software. AOL is one of the most popular search engines because its membership is over 30 million members’ world wide, these members are able to access the worlds largest online community. Google enables everyone to browse the World Wide Web; this type of technology is possible as Google scans the keywords which have being typed into the search box. Lastly Yahoo is a popular American based search engine; Yahoo also has a directory which the public are able to add listings.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPI7stEn64ZWT_dqD2JAyxayavCz3vAV2hakOwJUkpbYIyynqoXQnOX05-CFfIDReHoTu5n7rOUQ2zuPSrP4LUIqu8iOsc27o9o4A7X55Ef199QN_anZZ9uD7yJb5NUczT2S2NsBk1Efhu/s1600-h/yahoo_google_aol-logo.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 200px; height: 150px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPI7stEn64ZWT_dqD2JAyxayavCz3vAV2hakOwJUkpbYIyynqoXQnOX05-CFfIDReHoTu5n7rOUQ2zuPSrP4LUIqu8iOsc27o9o4A7X55Ef199QN_anZZ9uD7yJb5NUczT2S2NsBk1Efhu/s200/yahoo_google_aol-logo.jpg" alt="" id="BLOGGER_PHOTO_ID_5389866055007439074" border="0" /></a><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">It is shocking how TV has developed. It started off with having four basic channels. BBC1, BBC 2, ITV and Channel 4. However now there are approximately 1000 channels to choose from. However hit series’ such as Nip/Tuck, Desperate Housewives and Lost are broadcast in America before the United Kingdom- therefore as a result of this more and more people are choosing to watch the shows on the Internet.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="font-family:trebuchet ms;"> <link rel="File-List" href="file://localhost/Users/petermoulson/Library/Caches/TemporaryItems/msoclip1/01/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>1121</o:Words> <o:characters>6395</o:Characters> <o:lines>53</o:Lines> <o:paragraphs>12</o:Paragraphs> <o:characterswithspaces>7853</o:CharactersWithSpaces> <o:version>11.773</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:donotshowrevisions/> <w:donotprintrevisions/> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:usemarginsfordrawinggridorigin/> </w:WordDocument> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} @font-face {font-family:"Trebuchet MS"; panose-1:0 2 11 6 3 2 2 2 2 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ansi-language:EN-GB;} table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--StartFragment--> </p><p style="text-align: center; color: rgb(255, 0, 0); font-style: italic;font-family:arial;" class="MsoNormal"><span style="font-size:85%;">"Most episodes come online about half an hour after it first airs in the US,"<o:p></o:p></span></p><div style="text-align: center; color: rgb(255, 0, 0); font-family: trebuchet ms; font-style: italic;"> </div><p style="text-align: center;font-family:trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p><div style="text-align: center; color: rgb(255, 0, 0); font-style: italic; font-family: trebuchet ms;"> </div><p style="text-align: center;font-family:trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><span style="color: rgb(255, 0, 0); font-style: italic;">(Dr David Price- http://news.bbc.co.uk/1/hi/technology/6151118.stm)</span></span></p><p style="text-align: center;font-family:trebuchet ms;" class="MsoNormal">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Advanced technology has meant that films or TV programmes can be viewed in a wide variety of ways. The most popular been the iPod, or any other portable technology advice. It is facts like these that make the question- “Will TV eventually disappear?”
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<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Before this huge advance in technology families would sit in front of the TV and watch the same programme and communicate throughout it. However now with more flexible ways such as Sky+ to view programmes, the family are not having this time together and as a result our social habits have been effected by this viewing habit. We are however able to interact with the TV by shows such as The X Factor and Big Brother as we are able to vote for the final winner. Also TV shows such as Echo Beach and Moving Wallpaper enabled the audience to vote for how the series should end.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGcWYrX0iJTBAgEhs6Jjdma2bYaVuiyUCk-_sMcNev3gxswssPf6XzeU4FKNYyCsr_1EXyW5qzLAGybnn4nKukcvjavs5bXHTOg_B2v3BZGv9RpQShz4EkgfHo0vF2FVnzLsmGUFctdoFX/s1600-h/xfactor-judges.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 200px; height: 84px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGcWYrX0iJTBAgEhs6Jjdma2bYaVuiyUCk-_sMcNev3gxswssPf6XzeU4FKNYyCsr_1EXyW5qzLAGybnn4nKukcvjavs5bXHTOg_B2v3BZGv9RpQShz4EkgfHo0vF2FVnzLsmGUFctdoFX/s200/xfactor-judges.jpg" alt="" id="BLOGGER_PHOTO_ID_5389866558938301298" border="0" /></a><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">The TV license pays for the BBC. The BBC does not show commercial breaks in the middle of programmes and therefore the TV license pays for this. However another channel such as ITV is a commercial station and therefore the companies pay ITV to broadcast there advert. Public broadcasting involves predominantly radio and television media industries. Public broadcasting is when the company receive funding through voluntary donations. For example a television license fee. TiVo® is the American version of Sky+; it enables the viewer to view their favourite shows at their own leisure and to fit their own personal schedule. The TiVo® has the technology to connect with the internet and access films, music, photos and products.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6QkKb6L0uhyxSLmEVPshBCR2UMUZeWS_deEt_S1ZrTlf8AkkMr0qfBm6VPOf9I3cRkw-VEx6yBscZ7JWtsytx7UMcsE0oovKjEtANTjkXL1Hzlt5Uwg6iEhaJaXWBn4iL_gsUXKD0OqSV/s1600-h/images.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 105px; height: 118px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6QkKb6L0uhyxSLmEVPshBCR2UMUZeWS_deEt_S1ZrTlf8AkkMr0qfBm6VPOf9I3cRkw-VEx6yBscZ7JWtsytx7UMcsE0oovKjEtANTjkXL1Hzlt5Uwg6iEhaJaXWBn4iL_gsUXKD0OqSV/s200/images.jpg" alt="" id="BLOGGER_PHOTO_ID_5389866849125066450" border="0" /></a><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">The technology of satellite TV enables the viewer to browse individual programmes or movies at their own leisure for an additional cost. When pay-per-view was first invented the system was restricted only for certain times. However today pay-per-view is now known as ‘impulse’ this enables you to order movies from a wider selection through your TV. The adverts for commercial TV are paid for by the company of the product. For example dVb perfume will pay more for an advertising slot at the end of the Coronation Street because more of the general public will see the advert and consequently more people will buy their product. Another funding technique is product placement- this involves the filmmakers agreeing to place the company’s product or logo visable within the shots. For example Manolo Blahnik shoes in Sex and The City.
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<br /></span></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoOf8Tqz2KmgXT8z09-9NOxbfhWVCi4PYQhWWxW0SA-kv5aE61y5YBzUkuedEBrtjUgGf14z_Xx1k_S112LQestUyYiCNSRADzYee-kfM0QIXz6Qd5p1edWyV2EkSaDuTTXAhr9k0apxcf/s1600-h/arts_sex-city_584.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 180px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoOf8Tqz2KmgXT8z09-9NOxbfhWVCi4PYQhWWxW0SA-kv5aE61y5YBzUkuedEBrtjUgGf14z_Xx1k_S112LQestUyYiCNSRADzYee-kfM0QIXz6Qd5p1edWyV2EkSaDuTTXAhr9k0apxcf/s320/arts_sex-city_584.jpg" alt="" id="BLOGGER_PHOTO_ID_5389867193177412546" border="0" /></a><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">An example of this Britney Spears advertising her own perfumes at the start of the ‘Circus’ video.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Keith Rupert Murdoch owns the famous firm, News Corporation. The company produces different types of media. For example films, television, cable programming, satellite television, magazines, newspapers, books, websites and sporting events. However some people may view this as a negative thing. This is because it could easily be considered that Rupert Murdoch has too much power and influence over the world- this can then lead to people only viewing his opinions and believes and not having a full understanding and knowledge of other peoples views.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0HmE4g5e4K6PAgpTJ_BDo7zCpi49BgwQNU8RBKDvDSQrDFDGUun-NvA_3ql1M0mwF-8BqACWd578wYJUKaOS1uPKBqn5olqCSbfhXZjyGXkfMaeBXrtB0Ftauivi7Wd2cKmywigWzXKFZ/s1600-h/imgname--rupert_murdoch_and_the_accidental_director---50226711--rupert.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 234px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0HmE4g5e4K6PAgpTJ_BDo7zCpi49BgwQNU8RBKDvDSQrDFDGUun-NvA_3ql1M0mwF-8BqACWd578wYJUKaOS1uPKBqn5olqCSbfhXZjyGXkfMaeBXrtB0Ftauivi7Wd2cKmywigWzXKFZ/s320/imgname--rupert_murdoch_and_the_accidental_director---50226711--rupert.jpg" alt="" id="BLOGGER_PHOTO_ID_5389867547141494418" border="0" /></a><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Cultural imperialism involves both political and business practises and media products from one culture having a considerable influence on another. However the influences that this causes may be considered imperialistic as they ignore local customs. For example if the hit TV show ‘24’ was broadcasted in the third world country Kenya then consequently Kenya would become more Americanised. This is due to the fact that the constant stream of advertisement will make the country feel that they need to be more adapted, this can cause many global issues such as; war and controversy.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Task 1-P1, M1, D1<o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">The analogue stations, which are available to anybody who buys a television, are the BBC, BBC2, ITV, Channel 4 and Channel 5, these five channels are available on Digital Terrestrial Television. To gain access to Freeview only one singular payment is required instead of paying a contract. In return for the one off payment you are able to view up to 30 free digital channels, including radio. To have satellite TV the viewer must pay a monthly charge, satellite TV is received when signals are sent to an orbit and are then sent back down to Earth to be received by the dish, which the user will need along with a set top box. According to a recent survey 55% percent of people have cable television whereas 28% have satellite television. The world wide switch over to digital television is not likely to happen before 2010. The government has said it wants to gradually terminate analogue broadcasts between the years 2006 and 2010.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">If you have Sky, cable or Freeview then on TV shows, mainly talent shows such as Strictly Come Dancing and The X Factor, then a red dot will appear in the top corner of the TV screen. This red dot symbolises that the programme has additional interaction and also interactive ‘exclusive’ extras; to access the additional entertainment the viewer simply presses the red button on their remote.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9RlubTudGigrI3QAPJBjoP1NVAIDuR8rsmoXzoYGsDxtqtgheB_aQpwWm81uN9nGgxufmcu6S2Kl25ynzb9aIBtXf_BjHaBpvheGzNi0K30a9SNkucm7ILy4lLaLpYIwGXKOljUZ34UWR/s1600-h/C1_Strictly+Come+Dancing_01.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 317px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9RlubTudGigrI3QAPJBjoP1NVAIDuR8rsmoXzoYGsDxtqtgheB_aQpwWm81uN9nGgxufmcu6S2Kl25ynzb9aIBtXf_BjHaBpvheGzNi0K30a9SNkucm7ILy4lLaLpYIwGXKOljUZ34UWR/s320/C1_Strictly+Come+Dancing_01.jpg" alt="" id="BLOGGER_PHOTO_ID_5389868410156569570" border="0" /></a><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">The public are able to watch TV programmes and movies over the internet with the most popular search engine for entertainment, YouTube. The video sharing website is a free search engine in which the public are able to upload videos for other people to view. However despite YouTube publishing warnings such as:</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p style="text-align: center; color: rgb(255, 0, 0); font-style: italic;font-family:arial;" class="MsoNormal"><span style="font-size:85%;">“Do not upload any TV shows, music videos, music concerts<o:p></o:p></span></p><div style="text-align: center; font-family: trebuchet ms; color: rgb(255, 0, 0); font-style: italic;"> </div><p style="text-align: center;font-family:trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><span style=""> </span><span style="color: rgb(255, 0, 0); font-style: italic;">or commercials without permission unless they consist entirely of content you created yourself. The Copyright Tips page and the Community Guidelines can help you determine whether your video infringes someone else's copyright.”</span><o:p></o:p></span></p><div style="text-align: center; font-family: trebuchet ms; color: rgb(255, 0, 0); font-style: italic;"> </div><p style="text-align: center;font-family:trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p><div style="text-align: center; color: rgb(255, 0, 0); font-style: italic; font-family: trebuchet ms;"> </div><p style="text-align: center;font-family:trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><span style="color: rgb(255, 0, 0); font-style: italic;"> (http://en.wikipedia.org/wiki/YouTube#Social_impact)</span></span></p><p style="text-align: center;font-family:trebuchet ms;" class="MsoNormal">
<br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzr61zvlsGEjtyd9C9KdLKF9Gmm2FveSFZQ7QM2Qf-pILk-0U_kD1eo0b9Ktwo2cl5kNiccyzRQ2oBZXl9uPsCfFRPchpwBp0DlqkAe0eqwnN4IgkLMyI5-taHyLnLwXxlb6DoTHvyNKUP/s1600-h/images.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 150px; height: 106px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzr61zvlsGEjtyd9C9KdLKF9Gmm2FveSFZQ7QM2Qf-pILk-0U_kD1eo0b9Ktwo2cl5kNiccyzRQ2oBZXl9uPsCfFRPchpwBp0DlqkAe0eqwnN4IgkLMyI5-taHyLnLwXxlb6DoTHvyNKUP/s320/images.jpg" alt="" id="BLOGGER_PHOTO_ID_5389868682627555442" border="0" /></a><p style="text-align: center; font-family:trebuchet ms;" class="MsoNormal">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Regardless of this warning streams of footage which go against this warning can be found on the website- this footage can range from TV programmes, concerts, music videos all the way through to films. A criticism with YouTube is that the search engine does not view any of the uploaded videos before they are broadcast and allowed to be viewed by the public. Therefore because of this reason organizations such as the English Premier League have issued formal lawsuits against YouTube. The lawsuits state that YouTube do not do enough to prevent illegal or offensive material on the website. This is true to a certain extent as they do not view footage before it been broadcast on a worldwide scale, however, the sheer amount of videos which are uploaded per day it is virtually impossible to throughly check every single clip. In July 2006 more than 100 million videos were viewed per day along with this 65,000 videos were added in one day in 2006.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpsEfRdw-rhvvpuX1129FhOVirjJKp6sJJ_45Os9NNAWRB_MRzDY-EitbXjOmR-fzUzh5DzIhPCIV6dR78u6W0hyMv-cDhEejcPG5yUY5ejsFgKynx_2noJRIvBwxCUqPk7KVYjkK5N5xD/s1600-h/partners-video-optimize-youtube-screenshot.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 236px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpsEfRdw-rhvvpuX1129FhOVirjJKp6sJJ_45Os9NNAWRB_MRzDY-EitbXjOmR-fzUzh5DzIhPCIV6dR78u6W0hyMv-cDhEejcPG5yUY5ejsFgKynx_2noJRIvBwxCUqPk7KVYjkK5N5xD/s320/partners-video-optimize-youtube-screenshot.jpg" alt="" id="BLOGGER_PHOTO_ID_5389869004125369090" border="0" /></a><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">On 4OD, standing for 4 On Demand, television shows are able to be rented for 99p and other films will be available from £1.99. 4OD enables the public to watch programmes which have recently been broadcast on Channel 4, E4 or on More4.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Eventually in the near future I think that mass audiences will eventually expire. This is because before the technology of cable, Sky and Freeview the public only had access to the five main terrestrial channels- BBC, BBC2, ITV, Channel 4 and Channel 5. However now that the modern technology has become part of our everyday lives the audience has more choice which means that the audience figures diminish due to the fact that the wide variety of choice means that people are not assigned to a certain channel. They can therefore pick a channel that is accustomed and more suited to the entertainment they prefer or want to watch. Due to the the audiences being broken down into niche audiences advertisers have had to change which adverts they broadcast and at what time.
<br /></span></p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal" style="font-family:trebuchet ms;"> <link rel="File-List" href="file://localhost/Users/petermoulson/Library/Caches/TemporaryItems/msoclip1/01/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>1643</o:Words> <o:characters>9367</o:Characters> <o:lines>78</o:Lines> <o:paragraphs>18</o:Paragraphs> <o:characterswithspaces>11503</o:CharactersWithSpaces> <o:version>11.773</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:donotshowrevisions/> <w:donotprintrevisions/> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:usemarginsfordrawinggridorigin/> </w:WordDocument> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} @font-face {font-family:"Trebuchet MS"; panose-1:0 2 11 6 3 2 2 2 2 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ansi-language:EN-GB;} table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--StartFragment--> </p><p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Task 2- P1, M1, D1<o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Sky has 10 different ways of communication regarding the need for entertainment. These are: Sky TV, Sky+, Sky+ HD, Sky Multiroom, Sky broadband, Sky talk, Sky.com, Sky player, Mobile services and Freesat from Sky.<o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Sky+ is a piece of technology, which over 12 million people own in 3.7 million homes, which enables the public to record up to 40 hours of their favourite programmes, films and documentaries and then watch them through the Sky+ Planner whenever they like to help fit their busy schedule. The Live Pause feature means that nothing will stop you missing out on the action, if the phone rings simply press the pause button and then press play to catch up. Sky+ also enables the buyer to record every episode of their favourite programme by pressing the Series Link button.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGhhNZ0O5PvQdIe0SeQLuzvDhg71-mD3r4sUmxOnoYyQgGP6dSvrRF_fW6ngbN-2eJIj7kGvbzlqyUmZygMMxvi4bjgTJKVmV5RzRacGafGKXx44TF4l-nvZMQnSegqIgS7a7epPDm1_Vj/s1600-h/2skypluslogo.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 140px; height: 93px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGhhNZ0O5PvQdIe0SeQLuzvDhg71-mD3r4sUmxOnoYyQgGP6dSvrRF_fW6ngbN-2eJIj7kGvbzlqyUmZygMMxvi4bjgTJKVmV5RzRacGafGKXx44TF4l-nvZMQnSegqIgS7a7epPDm1_Vj/s320/2skypluslogo.jpg" alt="" id="BLOGGER_PHOTO_ID_5389869319781828722" border="0" /></a><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Sky+ HD was launched in May 2006 and at the end of June 2008 had an impressive half a million customers. Sky+ HD customers are given access to 10,000 hours of footage- all with sharper images, brighter colours and four times more detail compared to television not in the HD format.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">The typical British family- Mum, Dad and children. Dad enjoys watching documentaries, Mum likes cookery, travel and lifestyle programmes whereas the two teenage girls would rather watch Friends, Sex and The City or Americas Next Top Model. Sky came up with the technology of Sky Multiroom to help everyone watch what they want to, when they want to. Each additional Multiroom box costs £10 and for this cost people can watch their programmes in a different room of the house.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijiPWYBaYIgDbQUA3yonG4ldBNtLSo4aPClbVDKZ6Ybewc26WjYl4NECd04XIZWRweVTooBS0dy5X2HPkm-dYLOZeny-A74C4YnQ63DYlgxzFZNTpm9fPHuDRNY_uINgEb5SlcW5mdUGPf/s1600-h/americas_next_top_model_468.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 205px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijiPWYBaYIgDbQUA3yonG4ldBNtLSo4aPClbVDKZ6Ybewc26WjYl4NECd04XIZWRweVTooBS0dy5X2HPkm-dYLOZeny-A74C4YnQ63DYlgxzFZNTpm9fPHuDRNY_uINgEb5SlcW5mdUGPf/s320/americas_next_top_model_468.jpg" alt="" id="BLOGGER_PHOTO_ID_5389869640871807698" border="0" /></a> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">The Sky Broadband was launched in August 2006, the broadband Britain’s most popular, and therefore fastest growing and selling broadband service and is currently operating in approximately 1.6 million homes and offers exclusive material for Sky TV customers. For no monthly charge the customers can get a download speed of 2Mb. The Sky Broadband is s popular that it has being accepted in the “Broadbandchoices.co.uk Customer Satisfaction Awards”. In these awards Sky was voted “Best Overall Provider’.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Sky Talk is the fastest growing home provider in the UK and achieved one million customers in the early months of 2008. There are two packages that you can choose from, firstly, Sky Talk Freetime which offers the customer free UK evening and weekend calls without a monthly charge. And secondly Sky Talk Unlimited offers unlimited UK calls at whatever time of day for £5 per month. Sky Talk also offers line rental for £10.<o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Sky.com gives information about online brands such as Sky News for example. When using Sky.com a range of applications are incorporated into the site such as photos and emails. The network of sites attracts millions of individual users each month. The Sky Player is a collection of programmes, such as, sports, lifestyle, cookery, films and documentaries online. The Sky Player puts forward thousands of programmes in an on demand style and customers can view the footage whenever they choose as they are made for download too. The majority of the Sky Player is available with no additional cost for Sky TV customers.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Task 3-<o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p style="text-align: center; font-style: italic; color: rgb(255, 0, 0);font-family:trebuchet ms;" class="MsoNormal"><span style="font-size:85%;">“Today we find ourselves at a crossroads for public service broadcasting. For decades our public service broadcasting system has delivered high quality UK produced programmes from a number of providers across a range of genres.”<o:p></o:p></span></p><div style="text-align: center; font-style: italic; font-family: trebuchet ms; color: rgb(255, 0, 0);"> </div><p style="text-align: center; font-style: italic; color: rgb(255, 0, 0);font-family:trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p><div style="text-align: center; font-style: italic; font-family: trebuchet ms; color: rgb(255, 0, 0);"> </div><p style="text-align: center;font-family:trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><span style="font-style: italic; color: rgb(255, 0, 0);font-family:trebuchet ms;">Ofcom’s Second Public Service Broadcasting Review</span></span></p><p face="trebuchet ms" style="text-align: center;" class="MsoNormal">
<br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNxYR6BFq_L7SxcF7dEq7lBHsJQb1xlNdsIpwO3r74nIEiVFdhxRnxP3yI4hZxv1ij5xmbxcDRxAyaX2Thami9JdedM8lX9C9Uz3GnBoHdwSImu8za2itji1Ylwc65wUa7g7UEssnhIIp5/s1600-h/ofcom.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 140px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNxYR6BFq_L7SxcF7dEq7lBHsJQb1xlNdsIpwO3r74nIEiVFdhxRnxP3yI4hZxv1ij5xmbxcDRxAyaX2Thami9JdedM8lX9C9Uz3GnBoHdwSImu8za2itji1Ylwc65wUa7g7UEssnhIIp5/s320/ofcom.jpg" alt="" id="BLOGGER_PHOTO_ID_5389869888907737474" border="0" /></a> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">The Public Service Broadcasting is paid for by the public. The BBC is paid for by the public and therefore they address the wants and needs of the audience and answers to them. The BBC is guaranteed their income and therefore has a continuous flow of money coming into the company which enables them to spend money to broadcast a wide range of quality programmes to address what the public want to watch. The main aim of the BBC is to create programmes which are guaranteed to appeal to all members of society. For example: Eastenders is targeted to the younger, teenager generation whereas Strictly Come Dancing, which is targeted at the older generation of people. All programmes which are paid for by PSB represent society and therefore have to achieve three main purposes- inform, educate and entertain.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">To conclude, the BBC is contracted to make a wide variety of programmes to suit the wants, needs and desires of different people in our society. After all it is the audience who help the BBC fund these programmes which they are producing. A positive outcome from the BBC being funded by public service broadcasting is that the BBC do not have to worry about backing down due to added pressure from the advertisers and can be more daring in their programming.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRVSQmFjkbDLOgKjTTFGvt3GLC7UjyCk8UMrwEjS5_vzmb6lhRcqLwm2hxZCGizjTvjptQiA99yM8w4l5c_7Dw66Xev7FLzUQVGSnpBT66RkgHJ2CkDqxhn3OO3NjGK7oRb8J4091sRTV4/s1600-h/images.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 127px; height: 102px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRVSQmFjkbDLOgKjTTFGvt3GLC7UjyCk8UMrwEjS5_vzmb6lhRcqLwm2hxZCGizjTvjptQiA99yM8w4l5c_7Dw66Xev7FLzUQVGSnpBT66RkgHJ2CkDqxhn3OO3NjGK7oRb8J4091sRTV4/s320/images.jpg" alt="" id="BLOGGER_PHOTO_ID_5389870137390070546" border="0" /></a><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Understand contractual, legal and ethical obligations in the television and film industries<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Shift work is the type of employment in which the employer will not work the standard working day. This includes both long term night shifts, in these types of shifts the employees will change or rotate shifts.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">A "fixed-term" employee would be a full time employee who has an actual contract for employment. This contract will specify a period of time. The actual range of services that the employee will provide should be extremely defined in this contract. If the employer wants to end the agreement before completing the allocated period of time, they must provide a good enough reason that would have become payable under this kind of contract.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">A "freelance" employee is not officially an employee, but instead is viewed as an independent contractor.<span style=""> </span>The freelancer comes in for a specific task or period of time, and during this time there is no attempt to make a relationship.<span style=""> </span>Usually, a freelancer is not entitled to any benefits such as insurance. Therefore the freelancer sets their own work hours which fits around the employer's needs.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">‘Office hours’ are usually from around 8am to 5pm every Monday to Friday. The best example of this is a secretary.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">The ‘hourly rate’ working pattern is simply when the employee is paid a fixed amount, for example £5.26, every hour. Hourly rate is not depending on how much work the employee does but just how long they work for.<o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Piece work describes types of employment in which an employee is paid a fixed "piece rate" for each item they produce or what action they have performed. Piece work is also a form of PRP, which stands for Performance Related Pay, and is the oldest form of performance pay. Piece work is beneficial to the company which has employed the employee because the employee is more motivated as they know the more work they do the more they will get paid, as an end result this means that the company has more products to sell.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">The ‘irregular pattern’ is when the employee is only working when needed. For example a costume designer which specialises in period dramas will only be asked to make costumes when a drama is being made, this is because period dramas are not continuously made like soaps such as Hollyoaks and Eastenders. Another example of ‘irregular pattern’ work is a cameraman who specialises in wildlife programmes, the reason for this is because as they specialise in just one type of work this limits the amount of work that they can be signed up to do.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">‘Casual work’ is doing the odd job for a company such as holding a boom microphone when you are free and your skills are required.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Secondment is working in a different department of a company for a certain amount of time but then returning back to where you started from.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Under flexible, there is a time of the day when employees are expected to be at work, for the rest of the working day is "flexitime", in which employees can choose when they work.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Voluntary work is work which a person does in their own time, either for experience or to make money, this can be anything. For examples extra in Eastenders are constantly required. Extra can be paid or unpaid, it depends on the role and the company.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">An attachment contract is when a celebrity is assigned to one specific company. For example Jonathan Ross is attached to the BBC and can only work for that channel and BBC radio stations. An exception of this is for charities such as Comic Relief.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">People in the media industry are often required to sign confidentiality agreements. Examples of people having to do this are actors and actresses in soaps keeping quiet about plot lines so that they are not leaked to the press, as a backup incase this happens, sometimes the soaps film several alternative endings so that the press can never be totally sure about the ending. Another example is working with the Primeminster and in an interview he asks for a certain part not to be broadcast in the final production, this confidentiality agreement stops you from informing the press on what he doesn’t want the public to know. Some types of contracts state that the employee can only be employed by that organisation. An example of this is Jon Snow presenting Channel 4 news as you will not see him appear on any other show or news programme.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmlmmsCXVFEgwSSdpseJ1A-JDsmw3j5uwu-Z5tsGinlNB4wfDsvGR_msZqHD-KBYb6MQqpitK8FUyd4LlbzSP9HG1mMOgQJHxJolEyjElK6XYCSWDD05gmSm7tDUkSaIoJWoGShqNL6f-u/s1600-h/jon-snow2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 241px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmlmmsCXVFEgwSSdpseJ1A-JDsmw3j5uwu-Z5tsGinlNB4wfDsvGR_msZqHD-KBYb6MQqpitK8FUyd4LlbzSP9HG1mMOgQJHxJolEyjElK6XYCSWDD05gmSm7tDUkSaIoJWoGShqNL6f-u/s320/jon-snow2.jpg" alt="" id="BLOGGER_PHOTO_ID_5389870589856009026" border="0" /></a><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">When discussing health and safety in a film and television related context, there are many factors which may lead to a serious accident. These being lights, water, cranes, wires and many more. By law All companies with five or more employees have to have a Health and Safety Policy. In this Health and Safety policy, details of the company actions on issues like risk assessments are discussed. Every company must give all employees equal oppourtunies and not discriminate against race, gender, colour or background. To ensure that nobody is discriminated against the Employment Equality (Age) Regulations 2006 is a piece of legislation which came into force on October 1st 2006.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">A Trade Union is an organisation of which members belong to the same trade, for example teachers, that act as a group and discuss common issues or problems in their jobs. An example of intellectual property is a trademark. A trademark is a word, symbol, or phrase which the public can recognise and therefore identify a company or product. For example Disney and iLife.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
<br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs68pdTljMWuKWACSvBEWD2wrX-tHRgxKRxqzg7HhH4bnCuEO1cHthNTfmLpv97SDVIbN_WtWf24jM3MODyeX_ENJ04C0rXH-G3vC0GNSRNEuFJWth8qEx5-49v0OZWlcDp74XcqB0Y7HS/s1600-h/disney-logo-kenny-jones-radio-300x300.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 300px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs68pdTljMWuKWACSvBEWD2wrX-tHRgxKRxqzg7HhH4bnCuEO1cHthNTfmLpv97SDVIbN_WtWf24jM3MODyeX_ENJ04C0rXH-G3vC0GNSRNEuFJWth8qEx5-49v0OZWlcDp74XcqB0Y7HS/s320/disney-logo-kenny-jones-radio-300x300.jpg" alt="" id="BLOGGER_PHOTO_ID_5389875124497747346" border="0" /></a> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">Risk assessments are made prior to the movie or television show being produced. This is to ensure that every member of the crew and cast are aware of risks which may happen. By looking at a risk assessment the producers can<span style=""> </span>be sure to prepare incase any of the hazards arise. I have made a risk assessment for a movie called “Invasion” which is shot in Leeds City Train Centre.</span></p><p class="MsoNormal" style="font-family:trebuchet ms;">
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<br /><span style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">http://en.wikipedia.org/wiki/Channel_4#4oD <o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">www.google.com <o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">http://thetvandfilmindustry.blogspot.com/<o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">http://members.aol.com/aj2x/oldtv.html<o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">http://news.bbc.co.uk/1/hi/technology/6151118.stm <o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">http://en.wikipedia.org/wiki/Echo_Beach_(Soap) <o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">http://en.wikipedia.org/wiki/Public_broadcasting <o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">http://en.wikipedia.org/wiki/Television_licence <o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:trebuchet ms;"><span style="font-size:85%;">http://www.tivo.com/whatistivo/tivois/index.html <o:p></o:p></span></p> <p class="MsoNormal" face="trebuchet ms"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" face="trebuchet ms"><span style="font-size:85%;">http://userhome.brooklyn.cuny.edu/anthro/jbeatty/COURSES/glossary.htm <o:p></o:p></span></p> <p class="MsoNormal" face="trebuchet ms"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" face="trebuchet ms"><span style="font-size:85%;">http://www.catgraphics.co.za/component/option,com_rd_glossary/task,showpart/part,Y/Itemid,65/ <o:p></o:p></span></p> <p class="MsoNormal" face="trebuchet ms"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" face="trebuchet ms"><span style="font-size:85%;">http://www.google.co.uk/search?hl=en&sa=X&oi=spell&resnum=0&ct=result&cd=1&q=define%3A+sponsorship&spell=1 <o:p></o:p></span></p> <p class="MsoNormal" face="trebuchet ms"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" face="trebuchet ms"><span style="font-size:85%;">http://en.wikipedia.org/wiki/Rupert_Murdoch <o:p></o:p></span></p> <p class="MsoNormal" face="trebuchet ms"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" face="trebuchet ms"><span style="font-size:85%;"><span style=""> </span>(http://en.wikipedia.org/wiki/YouTube#Social_impact)<o:p></o:p></span></p> <p class="MsoNormal" face="trebuchet ms"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal" face="trebuchet ms"><span style="font-size:85%;">http://corporate.sky.com/about_sky/what_we_do/our_products_and_services.htm <o:p></o:p></span></p> <p class="MsoNormal" face="trebuchet ms"><span style="font-size:85%;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <!--EndFragment--><span style="font-size:85%;">
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<br /></span><span style="font-size:85%;"><o:p></o:p></span></p> <!--EndFragment-->Vanessa Greenhalgh BTEC TV & Film Portfoliohttp://www.blogger.com/profile/18125024043544893283noreply@blogger.com1tag:blogger.com,1999:blog-4858112494514187091.post-13842469914481495572009-06-09T05:48:00.001-07:002010-06-11T01:36:40.056-07:00Unit 21- Single Camera Techniques<div style="font-family:";color:white;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></div><div style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div style="font-family:'Trebuchet MS', sans-serif;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEzu3kpmwSjMdbn1NXWs1H37VNynPzUuC0k7idYIRBvHArg2c1gV7cek5iLFZccrb52PY5K69HywHQETpHWnGklBmwztZEExyjPtGh7m4htc4YemEnB0khF4RMizW-U7N7F1e4xKR3K6Hk/s1600/single+camera.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5407663153146022322" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEzu3kpmwSjMdbn1NXWs1H37VNynPzUuC0k7idYIRBvHArg2c1gV7cek5iLFZccrb52PY5K69HywHQETpHWnGklBmwztZEExyjPtGh7m4htc4YemEnB0khF4RMizW-U7N7F1e4xKR3K6Hk/s400/single+camera.png" style="cursor: pointer; display: block; height: 167px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a></span></div><div style=" text-align: left;font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div style=" text-align: left;font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Task 1- P1, M1, D1</span></span></span></span></div><div style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Single camera format is when one singular camera is the only camera used for all the shots used in a production. The director has the authority to use long or short takes of footage and when to stop filming so that the angle of the shot can be changed. For example switching from a close up angle to a establishing shot. The multiple camera format is when a group of cameras are used simultaneously and therefore capture the same footage but from different angle. The shots are then viewed and the ones that are appropriate for use are selected and put together when the footage is edited.</span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">The advantages of the multiple camera format is that there is a wide variety of different shots, therefore this will make the production more varied and makes the film or television programme more exciting to watch and also gives the end production a more professional edge. However the disadvantages of the multiple camera format are that the editing process may take longer because of having to look through all of the different angles of footage and decide which angle would suit the production the best. On the other hand, the advantages of the single camera format is that depending how the camera is used it can adopt different effects, for example a professional movie or a TV series which is supposed to look amateur. The disadvantage of the single camera technique is that it is not as adventurous as a multi-camera production as there is not as much variety in comparison between the two different formats.<br /><br /></span></span></span></span><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq4u6j6LCSpOXoJvxQXPp3Gt2jhOMiu3TtPx4mP2A6Pcpiu8BKzx66zR6KxEN0wlHIXGBg8VUfKiPT2KfaSEm697T7n3kW_hoX9c7-BqR4hY-Q9yFqDcLDEy5OknK9r1EkYV2VFvp_kNcr/s1600-h/multicamera-diagram.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5389871336744401090" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq4u6j6LCSpOXoJvxQXPp3Gt2jhOMiu3TtPx4mP2A6Pcpiu8BKzx66zR6KxEN0wlHIXGBg8VUfKiPT2KfaSEm697T7n3kW_hoX9c7-BqR4hY-Q9yFqDcLDEy5OknK9r1EkYV2VFvp_kNcr/s320/multicamera-diagram.png" style="cursor: pointer; display: block; height: 180px; margin: 0px auto 10px; text-align: center; width: 300px;" /></a></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Examples of multi-camera productions are typically talk shows such as 'Loose Women' and 'Jeremy Kyle'. This is because a close up shot can be used to capture the host's, guests or a member of the audiences’ reaction to what has been said. An example of a single camera production is The Office; this is because the programme is meant to have an amateur edge to it.<br /><br /></span></span></span></span><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZnPSMIx94OPAjMnRzEcWoAJRof65S0qH_j3lqbFADckfkD_tT-6m4MfeEu82C5OAhvpgJ7fO-y5nnpBAjO84IQIa0kYmYiSRC3Sl5DRAl2tgPL1a-uFiXjh0I1MbXKVjBg2e7t3SObBmJ/s1600-h/jeremy_kyle_1237737c.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5389872199504375778" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZnPSMIx94OPAjMnRzEcWoAJRof65S0qH_j3lqbFADckfkD_tT-6m4MfeEu82C5OAhvpgJ7fO-y5nnpBAjO84IQIa0kYmYiSRC3Sl5DRAl2tgPL1a-uFiXjh0I1MbXKVjBg2e7t3SObBmJ/s320/jeremy_kyle_1237737c.jpg" style="cursor: pointer; display: block; height: 200px; margin: 0px auto 10px; text-align: center; width: 320px;" /></a></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br />Task 2- P1, M1, D1</span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">A television series consists of at least seven or eight singular, usually one hour long, episodes. Depending on whether or not the series is popular or not there may be another two or three series' to follow it. More examples of television series' are Prison Break, Six Feet Under, West Wing and One Tree Hill. The difference between a series and a serial is that a serial is like a three-part drama, which may be shown at 9pm on Monday, Tuesday, and Wednesday evening and then it is forgotten about.<br /><br /></span></span></span></span><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfgIO8lAxnZjyHefjzP51lhtHVeizd-EzsYtMnduyiDRvBKgnCkjINbYl-8B5UMNbv40aWCtO-nrhMmI8nlD_rujmBZgsA-S4YWMHn0IqToNfDkAVVEIXmJnjuF6yBExfXy5aOkLhK1tdI/s1600-h/oth73.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5389872445555840530" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfgIO8lAxnZjyHefjzP51lhtHVeizd-EzsYtMnduyiDRvBKgnCkjINbYl-8B5UMNbv40aWCtO-nrhMmI8nlD_rujmBZgsA-S4YWMHn0IqToNfDkAVVEIXmJnjuF6yBExfXy5aOkLhK1tdI/s320/oth73.jpg" style="cursor: pointer; display: block; height: 300px; margin: 0px auto 10px; text-align: center; width: 300px;" /></a></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Another category which a drama may fall into is a single drama such as Freefall which starred Sarah Harding from Girls Aloud was premiered on BBC2, lasted for an hour. Situational comedy, also known as sit-com, is a category, which is mainly focused on pure comedy, and the humour is the main priority, therefore getting to know the characters is not the main objective of watching the programme. An example of this is Peep Show.<br /><br /></span></span></span></span><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMBeR5Gbc_-olRA-RZOaLSF7TnRAQrCpSdeJk_i5Kxg63S38R5-OwB3XjSWakvRDk-OhGvpxt_LPfLAcLjRPtPpntFLcImfMd-A5v6Nlo5G8LUW-ecDkv7xldVpr6ewi-TCW0BQ3zrGN1P/s1600-h/key_art_peep_show.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5389872807662154770" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMBeR5Gbc_-olRA-RZOaLSF7TnRAQrCpSdeJk_i5Kxg63S38R5-OwB3XjSWakvRDk-OhGvpxt_LPfLAcLjRPtPpntFLcImfMd-A5v6Nlo5G8LUW-ecDkv7xldVpr6ewi-TCW0BQ3zrGN1P/s320/key_art_peep_show.jpg" style="cursor: pointer; display: block; height: 125px; margin: 0px auto 10px; text-align: center; width: 320px;" /></a></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Soap operas such as Hollyoaks, Coronation Street and Eastenders are more complicated to place in a specific category. This is because the episode has an open ending and therefore another episode has to follow it to make the plot makes sense. Therefore the soap turns into a single camera drama; but still remains as soap within itself. Another category which television programmes can be categorised into is anti real and real. This simply means whether or not the programme is based on real life concepts or not. For example the BBC drama is real because the programme describes the events of a persons life, which may be similar to a real life person. On the other hand, Doctor Who is anti-real because the genre is sci-fi and therefore is completely fictional. One more category, which a programme can fall into, is a docudrama; programmes like these often involve a person talking about an experience. For example a survivor of an accident, the camera shot will change from a close up of the survivor talking to a reconstruction of the event. Programmes like these are usually broadcast on BBC1 or BBC2.<br /><br /></span></span></span></span><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKQeHIkwqLLYUHDQOADgIPwNJnfdrKQJwj-bB0aBqNBJihXA6xmSS-pEFeZX3fGJkAmuC52TJgr6eVw7E5mql_JSx0j35hzcn-JegaLypF3oazaxwweFsaB36GhVmMGSP5bhcD-CVNh4e1/s1600-h/doctor-who-tardis.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5389873035129856930" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKQeHIkwqLLYUHDQOADgIPwNJnfdrKQJwj-bB0aBqNBJihXA6xmSS-pEFeZX3fGJkAmuC52TJgr6eVw7E5mql_JSx0j35hzcn-JegaLypF3oazaxwweFsaB36GhVmMGSP5bhcD-CVNh4e1/s320/doctor-who-tardis.jpg" style="cursor: pointer; display: block; height: 320px; margin: 0px auto 10px; text-align: center; width: 214px;" /></a></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br />Task 3- P1, M1, D1</span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br />The narrative part of a single camera drama is a crucial part of the programme. There are several types of narrative structure. The first example is linear narrative, which is also sometimes referred to as sequential narrative, this type of narrative is when events take place in a chronological order and therefore happen in an order, which makes sense to the audience. In contrast to this type of narrative there is the non-linear narrative, often referred to as non-sequential narrative structure, is the opposite of the linear narrative as events occur in a random fashion. An easy way to identify this type of narrative is by flashbacks as flashbacks are a form of non-sequential narrative, which reveals events from the characters past.</span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">The realist narrative is when a drama or soap opera events are based on events, which are very close to a real persons life. The opposite of this narrative is the anti-realist narrative structure; usually anti-realist programmes have a sci-fi genre and incorporate events, which are obviously of a fantasy genre such as Doctor Who. The most important and crucial factor of a narrative structure is the ending. The producers can choose either an open or closed ending. A closed ending is when all the plot endings are tied up, such as Titanic. An open ending is when there is a cliff-hanger and not all the plot lines have being tied up but leave the audience full of suspense, usually a sequel to a movie will follow the original in the aim to tie up any loose ends for example High School Musical was followed by High School Musical 2 and then following the second movie came High School Musical 3.<br /><br /></span></span></span></span><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzZoN91LPguWs3JsibJMiiCrBupJ-HuLfHsXV1qv6K1itBWST3Xpqx8f077Q3IBFPgRRmNRMdnfE1fiHW43aOTqmKW_OH-zzylVeGTqcTSWSajcpX954yKaSCHVr95vG44p7241-DGyl2C/s1600-h/high-school-musical-three.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5389873380456955202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzZoN91LPguWs3JsibJMiiCrBupJ-HuLfHsXV1qv6K1itBWST3Xpqx8f077Q3IBFPgRRmNRMdnfE1fiHW43aOTqmKW_OH-zzylVeGTqcTSWSajcpX954yKaSCHVr95vG44p7241-DGyl2C/s320/high-school-musical-three.jpg" style="cursor: pointer; display: block; height: 320px; margin: 0px auto 10px; text-align: center; width: 216px;" /></a></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">There are sometimes narrative patterns in programmes. One of the four patterns is a goal-orientated plot where a character is trying to get from Point A to Point B, an example of a film which does this is Finding Nemo as Nemo's dad tries to find him throughout the whole film. The second of the four patterns is a search/investigation is when the characters try to resolve a problem; an example of a television series that does this is CSI. The third of the four patterns is a journey, a journey can be either a physical journey such as Road Trip, an alternative journey is an emotional development such as Mean Girls as Cady realises what kind of stereotype she wants to be. The fourth and final type of narrative pattern is a climax. For example the film Rocky has the build up to the final fight, it is in this fight when all the action plots explode.<br /><br /></span></span></span></span><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmSxU3nyeKG_qg0F95NCG3P3uwOAPij6Bad_zphwP1LgMyUQXdfCgaOQlDXiQYo4GkZQi594lFY6I09MWztIk9hdccpB_Za3R-DPUn7LftqwEGxBGhRChdJ2g08s4JQSNGc9Nx7s2rfknK/s1600-h/Finding-Nemo.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5389873715763262242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmSxU3nyeKG_qg0F95NCG3P3uwOAPij6Bad_zphwP1LgMyUQXdfCgaOQlDXiQYo4GkZQi594lFY6I09MWztIk9hdccpB_Za3R-DPUn7LftqwEGxBGhRChdJ2g08s4JQSNGc9Nx7s2rfknK/s320/Finding-Nemo.jpg" style="cursor: pointer; display: block; height: 240px; margin: 0px auto 10px; text-align: center; width: 320px;" /></a></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">An unrestricted range of information means that we know everything, and also information that the characters in a film or television programme don't. For example in the film Titanic we know that there are not enough lifeboats for all the people on the ship, however the characters do not know this. However a restricted range of information means that the audience learn new information at the same time that the characters do. This usually happens in soap operas.</span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">n every television programme or film Propp’s theory is evident. An example of this theory is the film Shrek. The hero of the story is the main character Shrek; this is because the Shrek rescues the Damsel-in-distress, Princess Fiona, from the villain Lord Farquaad’s tower with assistance from his sidekick friend Donkey.<br /><br /></span></span></span></span><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzkoZa2fDO2Nj-McPRK-9UNvqXwrmE3r09X1EcDRY320e5QJTNo3QTlXpvYbnzu5CQfXuReT4gj9jph0f3rAUkyxHQcXMbifsR1gKCpq0g68ufip7vykA-oR1gp8xFw4GeG4Vbz_2Ha8qt/s1600-h/SHREK.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5389873979999830066" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzkoZa2fDO2Nj-McPRK-9UNvqXwrmE3r09X1EcDRY320e5QJTNo3QTlXpvYbnzu5CQfXuReT4gj9jph0f3rAUkyxHQcXMbifsR1gKCpq0g68ufip7vykA-oR1gp8xFw4GeG4Vbz_2Ha8qt/s320/SHREK.jpg" style="cursor: pointer; display: block; height: 240px; margin: 0px auto 10px; text-align: center; width: 320px;" /></a></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br />An example of a television programme that uses this theory is the X Factor. This is because the Damsel-in-distress is the person who is auditioning; Simon Cowell is the villain as he is portrayed as the scariest judge as he gives bad comments more than the other judges. Cheryl Cole is the hero as she is the most popular judge who does the opposite to Simon Cowell and gives good feedback to the contestants. However Louis Walsh is the helper as he tries to find something good in each audition no matter how bad the performer is.</span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /><br /><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Another theory, which can be found in television and film, is the theory of Todorov. He stated that each programme or film as an equilibrium, disruption and resolution. For example a film that does this is Stepmom as everything is balanced and settled at the beginning. However approximately half way through the mother finds out that she has cancer and that her treatment has not being working. At the end of the film the mother and stepmother decide to forget their problems with each other and the family pull together to share support and advice. However this theory might not be chronologically in the traditional order. For example the film The Terminator has a mixed order of this traditional order because the film begins with a disruption, as the introduction is action straight away with no equilibrium.<br /><br /></span></span></span></span><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLbOZ9cRFEDsWdWYqkHdhBbDqCHX_eGto6E7yoyamSdrd0uQs_dXl_WwoVIRajVfxZnv0302yXqx2Ed9WGrhoTGtzWOwyHibHGdkqtFfzQ1BnI5z7y1Sfadqx-q2kxpQWIoFTtB1CIuwAB/s1600-h/susan_sarandon_julia_roberts_stepmom_002.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5389874194850115282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLbOZ9cRFEDsWdWYqkHdhBbDqCHX_eGto6E7yoyamSdrd0uQs_dXl_WwoVIRajVfxZnv0302yXqx2Ed9WGrhoTGtzWOwyHibHGdkqtFfzQ1BnI5z7y1Sfadqx-q2kxpQWIoFTtB1CIuwAB/s320/susan_sarandon_julia_roberts_stepmom_002.jpg" style="cursor: pointer; display: block; height: 209px; margin: 0px auto 10px; text-align: center; width: 320px;" /></a></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /><br />A subjective narration is when the audience is allowed access to a selection of different subjectivities; these subjectivities are firstly sounds which the character might hear and secondly perceptual subjectivity which is when object and sound relations which the character may feel. The third subjectivity is mental subjectivity, which is inside the characters thoughts and feelings. Most of this will be shown through a point of view shot. Objective narration is the external behaviours of the characters such as facial expressions and the audience do not know what they are thinking. </span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">TASK 4- (P1, M1, D1)</span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">The opening credits of the single camera drama are the names that produced the film and the director. Following these credits the title “SE7EN” appears. All of the credits and titles are shaking with the noise of an approaching train; this gives the primary target audience a sense of what the short single camera drama may be about. The train ambience then fades at the same pace as the screen slowly fades to black. The first shot that the audience sees is an establishing panning shot of an old train station which blends to another establishing shot of two men getting out of a silver car, the men then begin to walk towards the station. A long shot of a blonde woman near the train track appears and the camera shot then changes to focusing on a puddle on the ground and the audience can see the two men approaching the woman. An extreme close up shot follows this of the blonde woman’s eye as a tear slowly falls and glides down her cheek. Another long shot then follows this, a long shot shows the women raise her right leg and hang in over the track; this anchors the idea that the woman is extremely upset and therefore suicidal. A close up shot of the woman’s feet follows the long shot and we can see the men’s feet approaching the woman. The man then stands next to the woman and the both of the woman’s feet stand back on the platform next to the man. A worm’s eye shot then follows this which makes the two men appear powerful, as the woman falls to her knees the shot switches to another close up which enables the audience to see her expression to help create a sense of empathy with the character.</span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><o:p></o:p></span></span></span></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">A flashback follows this, the outer edges of the screen are blurred and distorted and in black and white to signify that the scene took place in the last. This flashback shot is in a park and therefore can be labelled as an establishing shot of this particular flashback. </span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><o:p></o:p></span></span></span></span></div><div class="MsoNormal" style=" margin-bottom: 0pt;font-family:'Trebuchet MS', sans-serif;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">A dead body slumped by a lamp post has being shot using a long shot so that the audience can easily identify what it is, then extreme close up of a hand with two pills appears. These two images quickly change from one to the other at an extremely fats pace, this signifies to the audience that something dangerous has just occurred. The worm’s eye shot of the two men stood either side of the woman on her knees with her head in her hands then comes back on the screen, as the image is in colour the audience is aware that this is not part of the flashback. The woman stands up and the camera shot turns to a close up of the left hand side of her and one of the men’s faces. Then another flashback appears, however this flashback is different and has a close up shot of a packet of pills hidden in the middle of a book. These are the same pills as seen in the other flashback. This shows that the single camera drama has a non-sequential narrative which involves details of the past. A panning and medium shot is then shown after this second flashback, the camera pans on the woman and two men walking to the other side of the old fashioned train station. At this point another flashback appears, in this flashback there are extreme close up shots of words such as “DRUGS” “DEATH” and “TEENS KILLED” the newspaper is then dropped and stood on by a mystery person.</span></span></span></span></div><div class="MsoNormal" style=" margin-bottom: 0pt;font-family:'Trebuchet MS', sans-serif;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">When the flashback is over the scene is a close up shot of the woman shouting in one of the men’s face. The reason a close up shot is used is to show the expression and feeling in the woman’s face. Another flashback follows this and like all the other flashbacks the lightening in low key, I feel that low key lighting is used because the flashback is to a dark and sinful event. The low key lighting also helps to add ambiguity to the event which is making the audience question why the woman is so upset. After this the camera shot is back on the blonde woman and slowly pans up from feet to her toes slowly whilst also zooming in to another gradual close up of her face. Then an extreme close up follows this of her eyes. A wide midpoint shot follows this which is of all three characters; this is to help keep the audience aware of where the characters are and what they are doing. As the end of the production approaches the panning shot of the characters walking on the platform changes into a flashback of all the images previously seen, however as this is the last flashback of the single camera production- the images seem to be in chronological order which changes the narrative of the flashbacks into a linear narrative.</span></span></span></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Yet more close up shots occurs when the man gets increasingly mad with the woman and pins her to the ground to threaten her. This type of shot is highly appropriate to get the characters expressions clearly on film. When the woman jumps onto the train tracks the majority of shots are extreme close ups and change to a different close up at a fast pace which heightens the sense of urgency. The last shot of the film is a point of view shot of the train, the camera is extremely shaky which helps the camera to represent a train and also I think that this represent the woman’s instability.</span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><o:p></o:p></span></span></span></span></div><div style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxnHW7z3shFdBK-3WiJVakCIaAtFOxCqhHNO8Sg2sD7oR05xVm9k3MvfsynqgisLghZ1Nh8pF8w40a9f6jo' class='b-hbp-video b-uploaded' frameborder='0'></iframe></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span></span></span></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><u><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Task Five: P1, M1, D1</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><o:p></o:p></span></span></span></u></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">What are some of the differences in technology available to modern audiences? Why has it become more difficult to reach a broad target audience?</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><o:p></o:p></span></span></span></span></u></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Back in the day there was only one television in a family household and therefore only one large target audience. For example when Only Fools and Horses were broadcast an average viewing figure was approximately 20.1 million people. However due to the advancing development in today’s modern day society, there are more ways to watch television programmes. New technology such as the iPlayer, Apple TV, Internet, Sky, cable, Freeview, Sky + and also DVD’s. The convenience of the watching a television programme whenever you want and not having to plan your schedule around a television programme is what appeals to society. The invention of DVD’s means that you can watch a film when you want and not have to wait for it to be broadcast on television, also buying a box set of The OC and not having to wait a week for the next episode is also appealing.</span></span></span></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilwKViu88aXeydjSbksN-KQKaUTo-7Q2-AgIhDV79MjZ0acP7qXkmMem4O6gF-Jjcz7ODvjDdLudTz63iBrNWcGUY_pIBU4XJMuyoKObxZUUooFTC1_6ikRDM7r4EZyZQel6JXhHz5wFxp/s1600-h/The_Cast_of_The_OC_141463a.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5392371884102939250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilwKViu88aXeydjSbksN-KQKaUTo-7Q2-AgIhDV79MjZ0acP7qXkmMem4O6gF-Jjcz7ODvjDdLudTz63iBrNWcGUY_pIBU4XJMuyoKObxZUUooFTC1_6ikRDM7r4EZyZQel6JXhHz5wFxp/s320/The_Cast_of_The_OC_141463a.jpg" style="cursor: pointer; display: block; height: 245px; margin: 0px auto 10px; text-align: center; width: 320px;" /></a></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Because of the continuous development of technology people are watching different programmes at the same time. As a result of this, target audiences are becoming fragmented and therefore viewing figures have dropped. For example this the X Factor receives approximately 10 million viewers, although this is still a vast amount of viewers, the fall in the number of viewers compared to Fools and Horses back in the day is still evident.</span></span></span></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHMT0AJs1MMXajlFeSH1waHP8kGn9O_Z-8YEkx3rygGsvx9pb3QOm3r7bu4qTpZgUB6rdOrE1E5WtBYD0W9Kf6xj8Dj3unYtUiNcAqNSfPOVtWlIXnOmMcCm4J-ZPknwclwO_u5rRo1lDV/s1600-h/42.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5392372296902837330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHMT0AJs1MMXajlFeSH1waHP8kGn9O_Z-8YEkx3rygGsvx9pb3QOm3r7bu4qTpZgUB6rdOrE1E5WtBYD0W9Kf6xj8Dj3unYtUiNcAqNSfPOVtWlIXnOmMcCm4J-ZPknwclwO_u5rRo1lDV/s320/42.jpg" style="cursor: pointer; display: block; height: 150px; margin: 0px auto 10px; text-align: center; width: 320px;" /></a></span></div><div class="MsoNormal" style=" line-height: 16pt;font-family:'Trebuchet MS', sans-serif;"><span><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">TASK 6: P1, M1, D1</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><o:p></o:p></span></span></span></span></u></span></div><div class="MsoNormal" style=" line-height: 16pt;font-family:'Trebuchet MS', sans-serif;"><span><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Create a media consumption profile for a person fitting the A criteria in the NRS Social Grades classification. Complete a similar profile for someone of your own age but the opposite gender.</span></span></span></span></u></span><span style=" text-decoration: underline;"><i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></i></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMcvGJamn_XgI4w5MTOoGTE65s-VxPZX7LtlrAumynSP0gEWGRAHlIdvXsezsLzj1IRlV-j3G8MvOrrKvycZLY6heiWp_fgt4EF-vhkJBDeFHaNN1ybA5CtwSWW8VSAaouNx-_6NKtFNwW/s1600-h/task+6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMcvGJamn_XgI4w5MTOoGTE65s-VxPZX7LtlrAumynSP0gEWGRAHlIdvXsezsLzj1IRlV-j3G8MvOrrKvycZLY6heiWp_fgt4EF-vhkJBDeFHaNN1ybA5CtwSWW8VSAaouNx-_6NKtFNwW/s640/task+6.jpg" /></span></span></span></a></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></div><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span></span></span><div class="MsoNormal" style=" line-height: 16pt; text-align: left;font-family:'Trebuchet MS', sans-serif;"><span style=" line-height: normal; text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">A classification table of which forms of media a MALE would most enjoy:</span></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhv_TY5Qz7pb0C70FFYFz2rvtw8PzX4pz1QffNxJ0-Exz8vlJEK_V-kDHPFzkwLwXLU6cXNFFL3yv-rVrTPcvnCRgHrFQ5aoh9B4Sl7jK5jFTZBiUYOmaViZUes08OKjO-uzhp-Vfne8SBy/s1600-h/Picture+2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhv_TY5Qz7pb0C70FFYFz2rvtw8PzX4pz1QffNxJ0-Exz8vlJEK_V-kDHPFzkwLwXLU6cXNFFL3yv-rVrTPcvnCRgHrFQ5aoh9B4Sl7jK5jFTZBiUYOmaViZUes08OKjO-uzhp-Vfne8SBy/s640/Picture+2.png" /></span></span></span></a></div><div class="separator" style="clear: both; text-align: left;"><span style=" line-height: 21px;"><span style=" line-height: normal; text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">A classification table of which forms of media a FEMALE would most enjoy:</span></span></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><span><span style=" text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcpmanZRBv7F-18kYcEXvmlD3Rmj5j-_lBlBou-JwDPUUKZ2hvq6tVNQdPlB9KSFoyXdB8aNsTEu_bHyAAX31m_9_7kgGRXxK3XZqBtYR_N5aFCwnGMCe23HQMpqWaE5BTewpIxg05oLRV/s1600-h/Picture+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcpmanZRBv7F-18kYcEXvmlD3Rmj5j-_lBlBou-JwDPUUKZ2hvq6tVNQdPlB9KSFoyXdB8aNsTEu_bHyAAX31m_9_7kgGRXxK3XZqBtYR_N5aFCwnGMCe23HQMpqWaE5BTewpIxg05oLRV/s640/Picture+1.png" /></span></span></span></a></div><div class="MsoNormal" style=" line-height: 16pt; text-align: center;font-family:'Trebuchet MS', sans-serif;"><span style=" line-height: normal; text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">The NRS Social Grades classification system is viewed as crude and offensive as it puts the modern day society into different fragmentations. However if I were to create a media profile for an individual in the grade A social class I would be very specific in what I would include. For example I would include a high-brow, broad sheet newspaper such as The Guardian or The Financial Times. The reason I would include newspapers such as these because I think that a person in the grade A fragment would be more interested in these publications which focuses on politics and more factual, global issues instead of reading tabloids such as The Sun which is more celebrity and gossip focused. I think that television programme which would appeal to a person of an exceptionally high social class would be documentaries about current affairs such as: Dispatches on Channel 4 as this programme discusses issues such as war and the recent recession.</span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><div style="text-align: left;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Overall I think that I would include more written media rather than visual and sound media. This is because I think that they would be more work-orientated rather than entertainment, therefore they will read more tabloids. As of the radio aspect, I think that they would listen to more educational radio stations such as Five Live or Classical FM rather than other stations which play mainly dance and R&B music</span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">.</span></span></span></span></div></div><div style="font-family:'Trebuchet MS', sans-serif;"><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></div><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><span></span></span></span></span></div><div style=" text-align: left;font-family:'Trebuchet MS', sans-serif;"><span style=" line-height: 16px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Task 7: Write a report with screen-shots, detailing the equipment and software you will be using and how you intend to use it.</span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div style=" text-align: left;font-family:'Trebuchet MS', sans-serif;"><span style=" line-height: 16px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></div><div style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Equipment<br /></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">The equipment we used in the production of our single camera drama was; two cameras (Models: Canon MVX460 and Panasonic DVX-100-B) For the shots inside the interrogation room we also used a basic tripod. In terms of sound, we used the built in microphones for the outside scenes; however, in the interrogation room we used the radio mikes (Sennheiser SK100).<br /></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9QGznEDp_T2rRuYWuZJUzJJfuMHw-JjZsGo3SY6hicjehhXwlN0lcBzulhLKpWSdPTK3cGHfWN9MfFSRUwlvS9uTCkM3EMkyanvyrPGv8sTK_Sl32yCxhqZO0ZdUoekX8gce0ecx8Fxef/s1600-h/Picture+17.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9QGznEDp_T2rRuYWuZJUzJJfuMHw-JjZsGo3SY6hicjehhXwlN0lcBzulhLKpWSdPTK3cGHfWN9MfFSRUwlvS9uTCkM3EMkyanvyrPGv8sTK_Sl32yCxhqZO0ZdUoekX8gce0ecx8Fxef/s320/Picture+17.png" /></span></span></span></a></div><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Software<br /></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">The software we have used is iMovie, in order to edit and import our footage. We attempted to use after effects but was not accessible to us on our computers, but iMovie worked just fine.<br /></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ88vGxgZCk_HU1_1fBnBdcdVOM9e4heOTAt1wvtNZ8_I4PvH96dNlpHz1y15A1KeKDJVqoSW45J78sTvmZqWymvFPiOEndCaLGjJqk5NRtRZPvNSXc1TcAMacjmFaXwKUGucLstHywH8w/s1600-h/Picture+11.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ88vGxgZCk_HU1_1fBnBdcdVOM9e4heOTAt1wvtNZ8_I4PvH96dNlpHz1y15A1KeKDJVqoSW45J78sTvmZqWymvFPiOEndCaLGjJqk5NRtRZPvNSXc1TcAMacjmFaXwKUGucLstHywH8w/s320/Picture+11.png" /></span></span></span></a></div><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">People<br /></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></div><div style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">For our production, we used six people. Lewis, Vanessa, Eddie, Howard, Curtis and Charlotte; they filled our cast. I manned the camera and the directing of the scenes was shared between two of us (Vanessa and myself). Vanessa and myself also did the editing and producing.</span></span></span></span></div><div style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkDayhrUp59p6h1f9pDzNoU4nrzwhIY5VhPVqH6rgdsEZoreeR20j1sJCC-_VQ7y4x969gd2fsklrVknX49-lNnfYsWhwK99K7-qhgHDReTYi51wbyJXchX76kJ6Ea35R-Lf3BI_OJenmG/s1600/Picture+6.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5406114744549381650" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkDayhrUp59p6h1f9pDzNoU4nrzwhIY5VhPVqH6rgdsEZoreeR20j1sJCC-_VQ7y4x969gd2fsklrVknX49-lNnfYsWhwK99K7-qhgHDReTYi51wbyJXchX76kJ6Ea35R-Lf3BI_OJenmG/s320/Picture+6.png" style="cursor: pointer; display: block; height: 234px; margin: 0px auto 10px; text-align: center; width: 320px;" /></a></span></div><div class="MsoNormal" style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div class="MsoNormal" face="'Trebuchet MS', sans-serif"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCka3FyGIbKLtsYfHv7l7_BFsbfMrKSOEjlmowuYjmiT5v3Do1Z-5r7nsM80s-fABNhRepcoXhdpyJJy0UUt2ga149nSq5zEoNmubMSHlbPd9RIF4QZn33NTcgx5sMS0rxgHg9GhIa4BAu/s1600/Picture+4.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5406114734671967106" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCka3FyGIbKLtsYfHv7l7_BFsbfMrKSOEjlmowuYjmiT5v3Do1Z-5r7nsM80s-fABNhRepcoXhdpyJJy0UUt2ga149nSq5zEoNmubMSHlbPd9RIF4QZn33NTcgx5sMS0rxgHg9GhIa4BAu/s320/Picture+4.png" style="cursor: pointer; display: block; height: 234px; margin: 0px auto 10px; text-align: center; width: 320px;" /></a></span></div><div style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Props, Costumes and Locations<br />We used several props; the murder weapon (hammer), cleaning implements used by the maid, the money and collection plate used by the Vicar, and the food used by the Chef. For costumes, we used simple black attire for Lady Gray, the trench coat and shoes for Inspector Code, a chef’s shirt for the cook, and the black shirt and collar for the vicar. Howard’s cameo appearance also used a flat cap and long coat. For locations, we used Stanningley Park for our murder scene: the mist and early morning appearance seemed really atmospheric. We used Rheanne’s house in Pudsey to connote our house as being old and wealthy. Our interrogation room took place in Lewis’ living room. We also used Farsely St. John's Church for the vicar's flashback.<br /></span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><o:p></o:p></span></span></span></span></div><div class="MsoNormal" face="'Trebuchet MS', sans-serif"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div class="MsoNormal" face="'Trebuchet MS', sans-serif"><span style=" line-height: normal;"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5406113444612473426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJwQKTn0nKq1ET-URk1UxqQryXDehaXD2z0a_n9PHwQAMv34k9EJqUzStORMw7ymweus221PqzrQEhp0VFWyTSDh1Q5kh-plE7OUQcMZk9ZiKvp2ffkHc1jPnlYLgVQ5mtCAwfBHLkj6LW/s320/Picture+2.png" style="cursor: pointer; display: block; height: 236px; margin: 0px auto 10px; text-align: center; width: 320px;" /></span></div><div style=" text-align: left;font-family:'Trebuchet MS', sans-serif;"><span style=" line-height: 16px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div style=" text-align: left;font-family:'Trebuchet MS', sans-serif;"><span style=" line-height: 16px;"><span style="line-height: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjUbvp9xEk51GSwviBjzNFcij0k7lzi2I0ZHjEn829HCuktxS1_hVikzWvRopPxOemEmSrCzYvuo70s1Srt8mxU3b6RDtA0GSBNTFiq-JTBPvZksohkwQKKrAmEd0oIEUOtdZMyYr-ytaE/s1600/Picture+1.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5406113434048036962" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjUbvp9xEk51GSwviBjzNFcij0k7lzi2I0ZHjEn829HCuktxS1_hVikzWvRopPxOemEmSrCzYvuo70s1Srt8mxU3b6RDtA0GSBNTFiq-JTBPvZksohkwQKKrAmEd0oIEUOtdZMyYr-ytaE/s320/Picture+1.png" style="cursor: pointer; display: block; height: 234px; margin: 0px auto 10px; text-align: center; width: 320px;" /></a></span></span></div><div style=" text-align: left;font-family:'Trebuchet MS', sans-serif;"><span style=" line-height: 16px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Task 8. (P1, M1, D1)</span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span style=" line-height: 16px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Write a treatment and script for your single-camera production.</span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span style=" line-height: 16px;"><i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></i><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div style=" text-align: left;font-family:'Trebuchet MS', sans-serif;"><span style=" line-height: 16px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></div><div class="MsoNormal" style=" margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">CASE NUMBER 568 TREATMENT</span></span></span></span></u></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></u></span></div><div class="MsoNormal" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Objective</span></span></span></span></u><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">:</span></span></span></span></u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> The following document is a treatment for the single camera drama entitled “CASE NUMBER 568”. The short drama is aimed towards a murder mystery. The main target to be accomplished in the drama is to portray the characters flashbacks and the reasons as to why they may be guilty of the crime, whilst creating an enigma throughout the drama.</span></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div class="MsoNormal" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Setting</span></span></span></span></u><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">:</span></span></span></span></u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> There are several settings throughout the piece. Firstly Stanningley Park, this setting is where the murder of Lord Gray takes place. The reason why my group chose this setting is because on a morning at approximately 7am the sky is foggy and very atmospheric. Therefore we decided this would provide the right atmosphere for a murder scene. The second location we chose was outside my friend, Rheanne’s, house. The reason I thought of this location is because I knew that the house is Victorian and therefore would be in keeping with the 1940’s style of the drama. The third and final setting of the production was at Lewis’s house, we chose this because he has an old-fashioned living room which would we would shoot the interrogation room in.</span></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div class="MsoNormal" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Time duration</span></span></span></span></u><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">:</span></span></span></span></u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> 5 minutes (300 seconds)</span></span></span></span></span></div><div class="MsoNormal" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Description</span></span></span></span></u><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">:</span></span></span></span></u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> This will be a short drama shot in the 1940’s, and will therefore be shot in black and white. The film will be a combination of different camera angles such as: “low angled” “close up” and “establishing shot”. These camera angles will be incorporated with transitional fades such as fade to black at appropriate times. Each sequence will be filmed so that the preferred reading is portrayed effectively, this may result in the camera angle being a point of view shot to show what they are seeing. We are going to avoid including any images or footage which may personally offend the viewers and therefore this means me and my group will have to have very specific and well structured editing skills to help make the film as realistic as possible. The drama will be edited by using modern technology so that the end product will be of a high quality and standard. The initial objective of the single camera drama will be to find a subtle and discreet method to portray a murder scene, which every person who watches it can relate to as it is a situation that is regularly appearing in the newspapers and on the news.</span></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div class="MsoNormal" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Remarks</span></span></span></span></u><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">:</span></span></span></span></u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><o:p></o:p></span></span></span></span></span></div><div class="MsoListParagraphCxSpFirst" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify; text-indent: -18pt;font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">·</span></span></span><span style="font-style: normal; font-variant: normal; line-height: normal;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">When shooting the footage a </span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Model Canon MVX460 camera</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><o:p></o:p></span></span></span></span></div><div class="MsoListParagraphCxSpLast" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify; text-indent: -18pt;font-family:'Trebuchet MS', sans-serif;"><span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">·</span></span></span><span style="font-style: normal; font-variant: normal; line-height: normal;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">However when filming the interrogation room we will use the Sennheiser SK100 radio mikes.</span></span></span><span style="line-height: 21px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></span></div><div class="MsoListParagraph" style=" line-height: 16pt; margin-bottom: 0cm; text-align: justify; text-indent: -18pt;font-family:'Trebuchet MS', sans-serif;"><span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">·</span></span></span><span style="font-style: normal; font-variant: normal; line-height: normal;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Apart from the establishing and point of view shots, the characters faces will be shown. This is because we want to portray the characters emotions and feelings as accurately as possible. The reason for using the point of view shot is to help build the enigma of whose perspective we are witnessing.</span></span></span></span></span></div><div class="MsoListParagraph" style=" line-height: 16pt; margin-bottom: 0cm; text-align: justify; text-indent: -18pt;font-family:'Trebuchet MS', sans-serif;"><span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">·</span></span></span><span style="font-style: normal; font-variant: normal; line-height: normal;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">The ambience in the drama will be the narrative, speech and the music bed will be classical violin music to help set the tone for the piece.</span></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div class="MsoNormal" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Proposed Sequence Sample of Events:</span></span></span></span></u></span></div><div class="MsoNormal" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">1) A panning shot of Stanningley Park will set the beginning of the scene. The atmosphere is calm, foggy and mysterious</span></span></span><span style="line-height: 21px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></span></span></div><div class="MsoNormal" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">2) The image will then blend to Lord Gray walking through the park on a long winding road. The type of camera shot will then switch to a point of view shot of a mystery person creeping up on the Lord Gray.</span></span></span></span></span></div><div class="MsoNormal" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">3) The point of view shot then continues. However a hammer comes into focus and hits Lord Gray over the head. A flash of white then follows this.</span></span></span></span></span></div><div class="MsoNormal" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">4) With the camera placed on the floor, the Lord gray then falls into the shot, as he is dead. Fade to black.</span></span></span><span style="line-height: 21px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></span></span></div><div class="MsoNormal" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">5) The scene then switches to outside Rheanne’s house, Lewis then walks into the shot and walks up to the door and rings the doorbell. When he presses the doorbell we will use a close up so that the audience is able to see what it is.</span></span></span></span></span></div><div class="MsoNormal" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">6) The location is then the interrogation room where all the suspects are sat in a line being interrogated by Lewis. Close up shots of each individuals face will be shot so that the audience can see the characters emotions and facial expressions.</span></span></span></span></span></div><div class="MsoNormal" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">7) The chef’s flashback then occurs, he is stealing food in the kitchen and this is why he was not found guilty of been the murderer.</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><o:p></o:p></span></span></span></span></span></div><div class="MsoNormal" style=" line-height: 16pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><span lang="EN-US"><o:p><span style="line-height: 26px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">8) The Vicar’s flashback then follows this and he was not guilty because he was stealing money from the church collection plate in secret.</span></span></span></span></o:p></span></span></div><div class="MsoNormal" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">9) The way the audience find out who killed Lord Gray is because Martha the Maid tells the Inspector that she knows that Lady Gray was the one who killed him.</span></span></span><span style="line-height: 21px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></span></span></div><div class="MsoNormal" style=" line-height: 20pt; margin-bottom: 0cm; text-align: justify;font-family:'Trebuchet MS', sans-serif;"><span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">10) End credits</span></span></span></span></span></div><div style="font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span></span></span></span></div><div class="MsoNormal" style="border-bottom-style: none; border-bottom-width: medium; border-left-style: none; border-left-width: medium; border-right-style: none; border-right-width: medium; border-top-style: none; border-top-width: medium; font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">NARRATIVE:<br /><br />In the interrogation room:<br /><br />INSPECTOR CODE: Lady Gray has called me in here because earlier today The Lord, Charles Gray was found dead in the park whilst taking his afternoon stroll. Murdered in cold blood. I feel one of you is responsible for this. My name is Inspector Code. No one will be left out of this investigation. Martha we’ll start with you. Can you tell me your whereabouts at half past one this afternoon?<br /><br />MARTHA (AUDIO VOICEOVER): At one thirty precisely, I was cleaning the drawing room making sure it was spotless for Lord Gray when he returned from his afternoon walk.<br /><br />INSPECTOR CODE: I see, Reverend White, same question!<br /><br />REVEREND (AUDIO VOICEOVER): At one thirty precisely, I was at the church, doing my daily duties and preparing for the next service.<br /><br />INSPECTOR CODE: Hmmm, next suspect! Chef! What about you sir? Where were you?<br /><br />CHEF (AUDIO VOICEOVER): Well I was working, preparing the dinner for tonight for Lord and Lady Gray.<br /><br />INSPECTOR CODE: So then… I have a very succinct account from all of you, however I can’t help but wonder… where were you lady gray? What were you doing at one thirty?<br /><br />LADY GRAY (AUDIO VOICEOVER) (Flashes between murder and her speaking): At one thirty precisely, I was walking down to the country club to attend afternoon tea with the other members. I remember this specifically because I had forgotten to return Julia’s necklace I borrowed for the winter ball, and I had to return home to collect it and I noticed the time as I was running behind. They’d have killed me if I was late.<br /></span></span></span></span></div><div class="MsoNormal" style="border-bottom-style: none; border-bottom-width: medium; border-left-style: none; border-left-width: medium; border-right-style: none; border-right-width: medium; border-top-style: none; border-top-width: medium; font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div class="MsoNormal" style="border-bottom-style: none; border-bottom-width: medium; border-left-style: none; border-left-width: medium; border-right-style: none; border-right-width: medium; border-top-style: none; border-top-width: medium; font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br />The narrative structure is non linear due to the flashbacks of memory and skips in time, it will be subjective to the suspect at that moment in time of their memory, however the actual identity of the killer will be left a mystery until the end. The murder scene will be from point of view making it objective. The film begins with the disruption of the murder, and at no point in the film is there any kind of equilibrium, however the end does have a kind of resolution whilst still being enigmatic. The villain is of course the murderer, the ‘Damsel’ would be Lord Gray. With the help of flashbacks of their succinct memory accounts, the narrative becomes unrestricted. </span></span></span></span></div><div face="'Trebuchet MS', sans-serif"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br />Task Nine (P1, M1, D1)- Storyboard Discussion<br /><br /><br /><br /></span></span></span></span></div><div class="separator" style="clear: both; text-align: center;font-family:'Trebuchet MS', sans-serif;"><span><span style="white-space: pre;"><object height="364" width="445"><param name="movie" value="http://www.youtube.com/v/9DNdSr_FLZs&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/9DNdSr_FLZs&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></span></div><div><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br />Task Ten (P1, M1, D1)- Production Schedule </span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><div class="separator" style="clear: both; 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margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRF-29tdXWj37-qsamraotc5RVd1WAT_edYd_eDiAjosRDPcKK3W8ik122ti2B0cC6QeR-zNceNrM1b5XmPE5s76Gr7r0cDJyBVNFjSZGSkycaeLqofgRC857oBSJGr92nQQkapyk1xGrs/s320/Picture+22.png" /></span></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwcub0dVG4xMAAq_xrmt9hj4efrOmbvsGpnrjt5STLBqNKf6Me3zfF56mCUs7AnISS5brAQSpPuCNUbUnp3WCVdHwgDGkac9e-iGYNnqh16-wyGOZJccRAADmuY8odzKRO9Mqxop3pRumQ/s1600-h/Picture+23.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwcub0dVG4xMAAq_xrmt9hj4efrOmbvsGpnrjt5STLBqNKf6Me3zfF56mCUs7AnISS5brAQSpPuCNUbUnp3WCVdHwgDGkac9e-iGYNnqh16-wyGOZJccRAADmuY8odzKRO9Mqxop3pRumQ/s320/Picture+23.png" /></span></span></span></a></div><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></div><div class="MsoNormal" style="border-bottom-style: none; border-bottom-width: medium; border-left-style: none; border-left-width: medium; border-right-style: none; border-right-width: medium; border-top-style: none; border-top-width: medium; font-family:'Trebuchet MS', sans-serif;"><span><span style="white-space: pre;"><span style="line-height: 18px; white-space: normal;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Task Eleven (P1,M1,D1) - Health & Safety Documents</span></span></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span style="line-height: 18px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><div class="separator" style="clear: both; text-align: center;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgm2ZlmoYDVxS6L_3g4eJiPcSQTRN9ZJrxJz_RWCMiR6aec_hstfX7_DxjObWJLS1IAWeqTwopAIRxaajrvyuMTrDBHdDzNCdvZLkbAPYxvy4t5vmrrw8S6We_UXZsrruZ47Vv01MZdNMty/s1600-h/AMIE+HAUS+hns.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgm2ZlmoYDVxS6L_3g4eJiPcSQTRN9ZJrxJz_RWCMiR6aec_hstfX7_DxjObWJLS1IAWeqTwopAIRxaajrvyuMTrDBHdDzNCdvZLkbAPYxvy4t5vmrrw8S6We_UXZsrruZ47Vv01MZdNMty/s320/AMIE+HAUS+hns.png" /></span></span></span></a></span></div><div class="separator" style="clear: both; text-align: center;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-W27odGEGYcwS8Yxry3HOmLe7sb9L9axBT_KGYoZAJgYFLNv_t7G4ymhd8y7fr1_jt0ENNnJuDnw7vL8djU46kYOb2b2uGE1Mqa6BPvqFaOm-DqAruGMjQuEGsPito0kXkMdwVM7ZiK7A/s1600-h/AMIES+HAUS+hns.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-W27odGEGYcwS8Yxry3HOmLe7sb9L9axBT_KGYoZAJgYFLNv_t7G4ymhd8y7fr1_jt0ENNnJuDnw7vL8djU46kYOb2b2uGE1Mqa6BPvqFaOm-DqAruGMjQuEGsPito0kXkMdwVM7ZiK7A/s320/AMIES+HAUS+hns.png" /></span></span></span></a></span></div><div class="separator" style="clear: both; text-align: center;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEsRW-RaGJ_8SC_bwWGHiRgQo9aQIvDkvl3ZbIR0wytBAUmvsN98MXFLUVMEJ_2n8MgT3xd-RPQ28rpv9GM1XFUI6PhSTsB0fjYtzO24y0zcUa5Fd-mZIBNdQsLlFj0x3G0SEpH40167V-/s1600-h/HnS+PARK.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEsRW-RaGJ_8SC_bwWGHiRgQo9aQIvDkvl3ZbIR0wytBAUmvsN98MXFLUVMEJ_2n8MgT3xd-RPQ28rpv9GM1XFUI6PhSTsB0fjYtzO24y0zcUa5Fd-mZIBNdQsLlFj0x3G0SEpH40167V-/s320/HnS+PARK.png" /></span></span></span></a></span></div><div class="separator" style="clear: both; text-align: center;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWGgKco3KIVG7GhNrPBUQjJGnmxFUXIe2a09Ly5xl1icCpqv35BRm4U0ZUOLiXk-IisMfzAOxZ8c6c3goS-y7nQJVMZinACEqomJbwPYwFp81vNBEYie9RVZfnFSJOfzHJl_EXai5_NLf5/s1600-h/HnS+-+park.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWGgKco3KIVG7GhNrPBUQjJGnmxFUXIe2a09Ly5xl1icCpqv35BRm4U0ZUOLiXk-IisMfzAOxZ8c6c3goS-y7nQJVMZinACEqomJbwPYwFp81vNBEYie9RVZfnFSJOfzHJl_EXai5_NLf5/s320/HnS+-+park.png" /></span></span></span></a></span></div><div class="separator" style="clear: both; text-align: center;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjg-9MM4-2cFsK7eabIZxKfQ0yR9kXCV8BoQ0UvVaaNStoVIUYWHkpj-JCmeKccxy1ax4GXxIPAUpFwdT-UZZIWyAbnYt2bmjizjPcza9ENd95ryx1h_ITe6JCAnKoV1wkxIsC1QeJLpKGB/s1600-h/LEWIS+HAUS+hns.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjg-9MM4-2cFsK7eabIZxKfQ0yR9kXCV8BoQ0UvVaaNStoVIUYWHkpj-JCmeKccxy1ax4GXxIPAUpFwdT-UZZIWyAbnYt2bmjizjPcza9ENd95ryx1h_ITe6JCAnKoV1wkxIsC1QeJLpKGB/s320/LEWIS+HAUS+hns.png" /></span></span></span></a></span></div><div class="separator" style="clear: both; text-align: center;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBrKoGzS8xpejz-plaP0KmYFpPLbaGZQHKDWGtnWeeb5e3bL_ZD_7iCiYkmKxsXszHwp2K-fFi0QmT9xY9Tc9jHNTz0VlmGNsJKNRvCMoYQ2fuaiGU-ivLdXOzmiUSogXoyQNLlYRE0tGj/s1600-h/LEW+HOUSE+hns.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBrKoGzS8xpejz-plaP0KmYFpPLbaGZQHKDWGtnWeeb5e3bL_ZD_7iCiYkmKxsXszHwp2K-fFi0QmT9xY9Tc9jHNTz0VlmGNsJKNRvCMoYQ2fuaiGU-ivLdXOzmiUSogXoyQNLlYRE0tGj/s320/LEW+HOUSE+hns.png" /></span></span></span></a></span></div><div class="separator" style="clear: both; text-align: center;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6wFBHfp6TCdKHWytb1t3XGqxHySHFUSM_aYRJ62VOaX4FxeO50gTbSg7J3OlzzIATRFLw3EMF2pU_6l3utChFzVxCYR797RIjWYMM-k-CJ01DkLKlJQzNn1H6K_bjlDCc1iRHcLAY7QdY/s1600-h/HnS+-+RHE+HOUSE.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6wFBHfp6TCdKHWytb1t3XGqxHySHFUSM_aYRJ62VOaX4FxeO50gTbSg7J3OlzzIATRFLw3EMF2pU_6l3utChFzVxCYR797RIjWYMM-k-CJ01DkLKlJQzNn1H6K_bjlDCc1iRHcLAY7QdY/s320/HnS+-+RHE+HOUSE.png" /></span></span></span></a></span></div><div class="separator" style="clear: both; text-align: center;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjud3Hj3SI0znx6Jy9dkiMX1q7tMBacz5uLTDHzSpnmWsDo5Z4ySBSK8mvsgEWZV5DOCPPwDDP8tieQ5AMxwbtvHsVwrueIRUtaQNADXoXnjmP9X79vIB-IjpyEsc1EFIM9szY7zFkYDNLi/s1600-h/HnS+RHE+HOUSe.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjud3Hj3SI0znx6Jy9dkiMX1q7tMBacz5uLTDHzSpnmWsDo5Z4ySBSK8mvsgEWZV5DOCPPwDDP8tieQ5AMxwbtvHsVwrueIRUtaQNADXoXnjmP9X79vIB-IjpyEsc1EFIM9szY7zFkYDNLi/s320/HnS+RHE+HOUSe.png" /></span></span></span></a></span></div><div class="separator" style="clear: both; text-align: center;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicvt90BFYYZKDUPLftxhtMyjLu18cJ6c7NCtM305p2KsaL-L0Ghd1U2wH4lZ6iyT-MuPBnemnQgjI5k3KcQGNIxxB-k3pGa0hD8vNcvP6nFa-o7SmreVG-NCxQWJrZn0glXpiHFvBAI0tO/s1600-h/CHURCH+hnSS.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicvt90BFYYZKDUPLftxhtMyjLu18cJ6c7NCtM305p2KsaL-L0Ghd1U2wH4lZ6iyT-MuPBnemnQgjI5k3KcQGNIxxB-k3pGa0hD8vNcvP6nFa-o7SmreVG-NCxQWJrZn0glXpiHFvBAI0tO/s320/CHURCH+hnSS.png" /></span></span></span></a></span></div><div class="separator" style="clear: both; text-align: center;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2jUeC3U9EQQ1jawBrUj4jpOH25cPsAFPT92e_eYxGfx2DtiIbPssLwnpw2EwvHHZeccagCm7ZGYFuNYgXacISdhz2FD8weKd8jLMkKPQktwpqMSqx271XFPz_v6mMs-4v94za25Q8iOdV/s1600-h/CHURCH+hnSS.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2jUeC3U9EQQ1jawBrUj4jpOH25cPsAFPT92e_eYxGfx2DtiIbPssLwnpw2EwvHHZeccagCm7ZGYFuNYgXacISdhz2FD8weKd8jLMkKPQktwpqMSqx271XFPz_v6mMs-4v94za25Q8iOdV/s320/CHURCH+hnSS.png" /></span></span></span></a></span></div><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></div><div class="MsoNormal" style="border-bottom-style: none; border-bottom-width: medium; border-left-style: none; border-left-width: medium; border-right-style: none; border-right-width: medium; border-top-style: none; border-top-width: medium; font-family:'Trebuchet MS', sans-serif;"><span><span style="line-height: 18px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Task Twelve (P1,M1,D1)</span></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span style="line-height: 18px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Floor plans from location shoots</span></span></span></span></span></div><div class="MsoNormal" style="border-bottom-style: none; border-bottom-width: medium; border-left-style: none; border-left-width: medium; border-right-style: none; border-right-width: medium; border-top-style: none; border-top-width: medium; font-family:'Trebuchet MS', sans-serif;"><span><span style="line-height: 18px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></span></div><div class="MsoNormal" style="border-bottom-style: none; border-bottom-width: medium; border-left-style: none; border-left-width: medium; border-right-style: none; border-right-width: medium; border-top-style: none; border-top-width: medium; font-family:'Trebuchet MS', sans-serif;"><span><span style="line-height: 18px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Farsley Saint John's Church</span></span></span></span></span></div><div class="MsoNormal" style="border-bottom-style: none; border-bottom-width: medium; border-left-style: none; border-left-width: medium; border-right-style: none; border-right-width: medium; border-top-style: none; border-top-width: medium; font-family:'Trebuchet MS', sans-serif;"><span><span style="line-height: 18px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></span></span></div><div class="MsoNormal" style="border-bottom-style: none; border-bottom-width: medium; border-left-style: none; border-left-width: medium; border-right-style: none; border-right-width: medium; border-top-style: none; border-top-width: medium; font-family:'Trebuchet MS', sans-serif;"><span><span style="line-height: 18px;"><span style="line-height: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNDjcyjghOmWbTjCxsBFYoXlF9t6NCw4iAVK6XJSFThBJhFJ5GOBMnNgC_6k6pShsrlZccYpe9cgQ2UYmEssTBPNYBWPaiFng0Xbm_X7QWy44rqWLrPgDpnPmAECbDn5P2Wx4oFZvsvTGR/s1600-h/church.JPG.jpeg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5415780931122093426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNDjcyjghOmWbTjCxsBFYoXlF9t6NCw4iAVK6XJSFThBJhFJ5GOBMnNgC_6k6pShsrlZccYpe9cgQ2UYmEssTBPNYBWPaiFng0Xbm_X7QWy44rqWLrPgDpnPmAECbDn5P2Wx4oFZvsvTGR/s400/church.JPG.jpeg" style="cursor: pointer; display: block; height: 200px; margin: 0px auto 10px; text-align: center; width: 150px;" /></a></span></span></span></div><div class="MsoNormal" style="border-bottom-style: none; border-bottom-width: medium; border-left-style: none; border-left-width: medium; border-right-style: none; border-right-width: medium; border-top-style: none; border-top-width: medium; font-family:'Trebuchet MS', sans-serif;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Amie's Kitchen</span></span></span></span></div><div class="MsoNormal" face="'Trebuchet MS', sans-serif" style="border-bottom-style: none; border-bottom-width: medium; border-left-style: none; border-left-width: medium; border-right-style: none; border-right-width: medium; border-top-style: none; border-top-width: medium; "><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOehzJGm_6COk0TTCblLucKc6L6C43MczqAnjGAD7m9IpKTo6em9BTeIbJjrTbaO_itbNlNOgSUmcTxNVzvICh2BvA3vD6tuzLUOKy4JN6bpZTGJCFnMyHjrtx1udgS5DtyywGJSgX40Ra/s1600-h/kitchen.JPG.jpeg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5415780928686274034" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOehzJGm_6COk0TTCblLucKc6L6C43MczqAnjGAD7m9IpKTo6em9BTeIbJjrTbaO_itbNlNOgSUmcTxNVzvICh2BvA3vD6tuzLUOKy4JN6bpZTGJCFnMyHjrtx1udgS5DtyywGJSgX40Ra/s400/kitchen.JPG.jpeg" style="cursor: pointer; display: block; height: 150px; margin: 0px auto 10px; text-align: center; width: 200px;" /></a></span></div><div class="MsoNormal" style="border-bottom-style: none; border-bottom-width: medium; border-left-style: none; border-left-width: medium; border-right-style: none; border-right-width: medium; border-top-style: none; border-top-width: medium; font-family:'Trebuchet MS', sans-serif;color:initial;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Lewis' Living Room</span></span></span></span></div><div class="MsoNormal" style="border-style: none; border-width: medium; Trebuchet MS",sans-serif;font-family:";color:initial;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH7NrIOcatrTnAvIr4B3S1ffYz9Rd4PHUAilikWFbtTqk8sYmI7EgnVwGBbuwMPokbcRdzUgnGPa_DlFvaGj0Az4PylfBlc1ElTjTWuppxDPYFGzpmn_0XSIuUnjmXQzaU3LpfV1XGhTuA/s1600-h/livingrm.JPG.jpeg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5415780924272830178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH7NrIOcatrTnAvIr4B3S1ffYz9Rd4PHUAilikWFbtTqk8sYmI7EgnVwGBbuwMPokbcRdzUgnGPa_DlFvaGj0Az4PylfBlc1ElTjTWuppxDPYFGzpmn_0XSIuUnjmXQzaU3LpfV1XGhTuA/s400/livingrm.JPG.jpeg" style="cursor: pointer; display: block; height: 200px; margin: 0px auto 10px; text-align: center; width: 150px;" /></a></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><span style="border-collapse: collapse; "></span></span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Task Thirteen (P1, M1, D1)</span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Final Product: "CASE NUMBER 568"</span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span><span style=" white-space: pre;"><span><object height="525" width="873"><param name="movie" value="http://www.youtube.com/v/8HDRuCgINIQ&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&hd=1&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/8HDRuCgINIQ&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&hd=1&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="873" height="525"></embed></object></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Task Fourteen (P1,M1,D1)</span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Evaluation</span></span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /><br />I believe that I have achieved the main objective which I had in mind when creating “Case Number 568”. </span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">The purpose was to create an authentic, murder mystery single camera drama in the 1940’s. Although I personally think that I have achieved this purpose, I cannot be bias and therefore I have asked a mass audience their thoughts and opinions on “Case Number 568”.</span></span></span></span></span></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br />The majority of the feedback which my group received was positive. However, like any production, we did receive some negative criticisms from our audience. As me, Amie and Lewis wanted the production to be as near to perfect as we could possible we took this feedback on board and editing the film several times to suit the suggestions which we were given. The comments included: </span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">“the transitions were seamless”, “the music really worked well to anchor the genre and time period” and “I liked the effects used on the flashbacks, it anchored that it was their own memory making it easier to understand and differentiate between the interrogation room”. Although the single camera drama was at times complicated the audience understood this preferred reading which was extremely important as it shows that both the primary and secondary target audiences understood the storyline and enigma which we created. Below is a video of some responses to our film. </span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /><br /><br />”CASE NUMBER 568” </span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">FEEDBACK FILM:</span></span></span></span></span></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /><br /><br />Before we showed our final piece to the audience we all agreed not to try to manipulate the audiences’ thoughts and opinions to ensure that we were not bias. </span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> The short drama starred both males and females. As part of the contextual factors the characters were chosen for the appropriate roles. By this I mean that in the 1940’s there wasn’t a female chef, therefore we stuck to the traditional morals and asked a male to play the chef. One of the factors which I would have preferred to incorporate would be to include a mixture of ethnic groups, the only reason there are only White British people in the drama is because there were no people from an ethnic background in our class. However, on the other hand, due to the setting of the 1940’s there was a chance that the ethnicity could have made ethical or negative issues arise, therefore it may have been for the best that there were no people of an ethnic background in the film. The music beds which were chosen helped set the mood for the film and also anchor the time period when it was set in (1940’s), as part of our feedback a large majority of the comments stated this and said “the music bed made the piece believable and authentic”. Another comment which I personally agreed with was “by using the same music bed in all three of the flashbacks helped differentiate from the real time and flashback footage”. The locations played an integral piece in the production, as the drama was set in the 1940’s we made a large amount of effort not to capture footage of modern day objects such as cars, modern gadgets (Wii consoles) and cordless phones and generally anything that looks like it is obviously from the 21st century, this helped add believability to the drama which was an extremely important factor. The language was appropriate for the film and was true to the decade that it was set in. For the chosen genre, our film looked realistic, and a combination of things, for example the costume choice, locations, music beds and black and white film, all helped to make the film realistic and genuine.</span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">The sound levels in the film were good, especially regarding our music beds. We did encounter one problem which was evident in Lewis’ first section of speech, as we had a few problems with his microphone and the sound was picked up on the inner microphone of the camera and therefore came across as rough and scratchy in places. On the positive side you can hear and understand what he is saying. In the editing process Amie and I didn’t cut anyone’s voices off in the final film, however when we added transitions and various visual effects to the piece we did have some slight issues as it made the sound disconnect from the clips and move which made the timings change but we fixed this in the editing process as we went along. The main objective when filming the footage was to incorporate as many different takes, shots and angles as possible to give us a variety to work with when putting together our final film. There were a few shots that I would redo if given the chance. Mainly the shot where Lord Gray is hit on the head, we made a number of changes and variations on this footage before choosing the final edit, because in the original clip the hammer goes to the side of his head, and the feedback stated it doesn’t look like he is killed. We then made the best that we could with the scene, and our audience agreed it looked a lot better with our final edit. I do feel like there was enough variety to keep the audience interested and the enigma helped this. External microphones were used, on the Lady Gray and Inspector Code speeches as they were a fundamental piece of speech and separately recorded voiceovers’ were used for the flashbacks as the voice clip was placed over the footage after extracting the audio. This was to make sure the narrative was clearly heard. The editing Amie and I spent an extremely long time doing came together very well and we were enormously proud of our work, we got complimented on numerous times regarding the choice of transitions and also the flashback effects. As a group we were complimented on the choice of used to fit with the genre. The same font was used at the beginning and end credits which tied together the beginning and end well, the opening is the words “CASE NUMBER 568” been typed on a typewriter. Therefore to help add realism we added typewriting audio which played at the same pace as the text was typed. </span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /><br /><br />Typical c </span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">onventions of this genre are things such as enigma to keep the audience guessing, and a variety of possible suspects, and “Case Number 568” includes these sorts of conventions. In comparison to a professional product of the same genre, it would have some things that would be the same, for example, powerful, orchestral music, and smooth, “seamless” transitions. However although a professional product would be similar, they would have the upper hand to our production due to having significant advantages over us, such as better quality cameras and editing equipment. In my film we used, lots of enigma and disruption, but less of the resolution due to the genre. I would regard the storyline as slightly multi-stranded even though the other parts of the story are left unexplored, the main storyline is of the murder, yet all three original suspects are guilty of secretly stealing, hence the multi-stranded storyline.</span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">I personally don’t think I have learnt any new skills, however I can say with confidence that I have developed the skills and knowledge which I already possessed before creating “Case Number 568”. I learnt more about editing and I know realised that nothing is perfect first time and although it may take a long time of re-editing several times, in the end the final piece is worth the hard work. I think that my strength in making the drama was the editing as I had the confidence in knowing how to make the footage flow well, I also think another strength I possess in the film was acting as Martha the Maid as I made my part believable and I also only needed one take to film my section. My weakness was taking a long time to come up with the idea in the first stages of the production. However after approximately half an hour myself and Amie came up with “Case Number 568” and went on to adapt the storyline further. I personally think that I was a strong team member. I shared the editing time accordingly with Amie and we exchanged ideas and compromised with what idea would suit that particular scene or footage better which helped incorporate both of our ideas.</span></span></span></span></div><br /></div>Vanessa Greenhalgh BTEC TV & Film Portfoliohttp://www.blogger.com/profile/18125024043544893283noreply@blogger.com3tag:blogger.com,1999:blog-4858112494514187091.post-24244487862484055252009-06-09T05:47:00.001-07:002010-06-11T06:45:08.571-07:00Unit 22- Multi Camera Techniques<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfS-JgsDKmysHWyiHRXjiBQZxgBhk-KKq2nY3lni1-W6E3gY4DhYHXpmwyU6murQGqtNsGf9eHeOZo6yHgmzLOXmzqhBWFFXpVL2H_-ZsfXWHYcjar4MH29Lp9YqjIktsWivpL-h-VGjQr/s1600/multi+camera.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5407663400765970338" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfS-JgsDKmysHWyiHRXjiBQZxgBhk-KKq2nY3lni1-W6E3gY4DhYHXpmwyU6murQGqtNsGf9eHeOZo6yHgmzLOXmzqhBWFFXpVL2H_-ZsfXWHYcjar4MH29Lp9YqjIktsWivpL-h-VGjQr/s400/multi+camera.png" style="display: block; height: 167px; margin-bottom: 10px; margin-left: auto; margin-right: auto; margin-top: 0px; text-align: center; width: 400px;" /></a><br />
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</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><br />
<div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Task 1: (P1, M1, D1)</span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></b></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Define Multi-camera techniques through a written report or an audio-visual presentation</span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></b></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Single camera format is when one singular camera is the only camera used for all the shots used in a production. The director hs the authority to use long or short takes of footage and when to stop filming so that the angle of the shot can be changed. For example switching from a close up angle to an establishing shot. The multiple camera format is when a group of cameras are used simultaneously and therefore capture the same footage but from different angle. The shots are then viewed and the ones that are appropriate for use are selected and put together when the footage is edited.<br />
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The advantages of the multiple camera format is that there is a wide variety of different shots, therefore this will make the production more varied and makes the film or television programme more exciting to watch and also gives the end production a more professional edge. However the disadvantages of the multiple camera formats are that the editing process may take longer because of having to look through all of the different angles of footage and decide which angle would suit the production the best. On the other hand, the advantages of the single camera format is that depending how the camera is used it can adopt different effects, for example a professional movie or a TV series which is supposed to look amateur. The disadvantage of the single camera technique is that it is not as adventurous as a multi-camera production as there is not as much variety in comparison between the two different formats. </span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMuRsUTbrjM14EaTsuBkgii7WdGAYGnUR6G2ZwkhGf5tMdrmh8hyHr-5A9jaagWc1q3__zYZdPT8mxyzsxm-Q_-w4tpgDDrAL2STjsvJuiLCtgfJIbw-qK-5covzg6sUEiiP-YvwZcUrWz/s1600-h/Untitled1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMuRsUTbrjM14EaTsuBkgii7WdGAYGnUR6G2ZwkhGf5tMdrmh8hyHr-5A9jaagWc1q3__zYZdPT8mxyzsxm-Q_-w4tpgDDrAL2STjsvJuiLCtgfJIbw-qK-5covzg6sUEiiP-YvwZcUrWz/s320/Untitled1.png" /></span></span></b></span></a></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
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Examples of multi-camera productions are typically talk shows such as 'Loose Women' and 'Jeremy Kyle'. This is because a close up shot can be used to capture the host's, guests or a member of the audiences’ reaction to what has been said. An example of a single camera production is The Office; this is because the programme is meant to have an amateur edge to it. </span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><br />
<b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span></span></b><br />
<b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span></span></b><br />
<div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Task 2: (P1, M1, D1)</span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></b></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Create a written report or an audio-visual commentary for several shows which explain the various techniques used in the clips.</span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></b></span></div><div class="MsoNormal"><span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><object height="405" width="500"><param name="movie" value="http://www.youtube.com/v/IG5v7DWxJaA&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&hd=1&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/IG5v7DWxJaA&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&hd=1&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></span></span></b></span></span></div></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><b></b></span></span></span><br />
<h4 style="letter-spacing: -0.02em; margin-bottom: 0.2em; margin-left: 0px; margin-right: 0px; margin-top: 0.7em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Task 3 (P1, M1, D1)</span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Watch the clips and explain how the clips communicate meaning to the viewer and maintain viewers’ interest</span></span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span> </span><span class="Apple-style-span" style="color: white;"> <br />
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</span> <br />
<div class="MsoNormal"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Kraftwerk Awards Show</span></span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">This clip often zooms out into an establishing shot of the stage where the band are performing, which signifies to the reader that the performance is to an audience and that the band are at an awards show event. To keep the audience interested in the performance a variety of camera angles are used such as close up, establishing, and mid-point shots. This makes the audience feel like they are in the actual audience and are literally watching the performance from the venue instead of in their homes. The constant change of angle makes the performance more interesting and different whereas the performance would be viewed as boring if the establishing shot was the only shot used throughout the performance.</span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></span><br />
<span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><object height="405" width="500"><param name="movie" value="http://www.youtube.com/v/XMZdJePz62I&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&hd=1&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/XMZdJePz62I&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&hd=1&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object> </span></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Roberto Cavalli Fall Winter 2009/2010</span></span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">The typical camera conventions of a fashion show are the establishing shot at the end of the runway; this also doubles as a long shot of the models which enables the audience to the models designer outfit from head to toe without missing any elements such as the shoes. The camera also then switches to a close up of the models feet and then pans slowly up her body until eventually reaching her face; this gives the audience an insight into the detail which is on the clothing or accessories. Both of these conventions help to communicate the meaning of the footage to the audience. Although the camera work doesn’t make the footage particularly interesting as not a wide variety of shots are used, I think the basic fashion show principal of using a selection of different models makes the show fun to watch, also I think that as an individual you have to be interested in fashion to be interested in such a programme or event.</span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></span><br />
<span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><object height="405" width="500"><param name="movie" value="http://www.youtube.com/v/K7Yv6e-T6WA&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&hd=1&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/K7Yv6e-T6WA&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&hd=1&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object> </span></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">“The Scream of Science” BBC Formula 1 2009</span></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">By using shots such as a close up of a racing cars tyre this shows the audience the meaning behind the programme which they are about to watch. The change of shots keep the viewer interested in the programme as it is quick and fast paced which may connote that an exciting show will follow this. This is also similar to a racing car it’s self as they are very intricately designed to drive at extremely high speeds. A variety of zooming techniques show the cars in detail, which is interesting for viewers that have a deep interest of passion about the topic of Formula One and racing in a general overview.</span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></span><br />
<span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><object height="405" width="660"><param name="movie" value="http://www.youtube.com/v/DYTwmKOHcGY&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&hd=1&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/DYTwmKOHcGY&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&hd=1&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="660" height="405"></embed></object> </span></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Match of the Day 2008/2009</span></span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">The beginning of the clip shows Barclays Premier League that is digitally projected on to the screen, this displays the information, which the viewers want to find out about in a clear and precise format. This communicates the meaning of the programme to the viewer; another way that this is achieved is by the shots of presenters such as Garry Lineker speaking in front of the football field. The quick montage of various football related footage keeps the viewer interested due to the fast change of clips. Towards the end of the clip the names of the months are displayed on the bottom of the screen, this keeps the audience interested as they can view the football highlights of each month. This achieves both the primary purpose, inform and also the secondary purpose to entertain simultaneously.</span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></span><br />
<span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><object height="405" width="660"><param name="movie" value="http://www.youtube.com/v/sK16ihc6ESw&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&hd=1&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/sK16ihc6ESw&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&hd=1&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="660" height="405"></embed></object> </span></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div></h4><h4 style="letter-spacing: -0.02em; margin-bottom: 0.2em; margin-left: 0px; margin-right: 0px; margin-top: 0.7em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Task 4: Produce a mind-map of ideas</span></span></span></span></h4><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj9qbkjXU5TE8Z0mA0YoKlAHCazOsxB_MQ3dxKRrirgugUpdkJrh5mSjnn2NP4Ot2tagHiAdAf9Ei1gb0Urhyphenhyphenlbix3gD3qXZK3_L2ZTolH9btveF77t137OO_fF6RQohTAWse-RI26-fza/s1600-h/Picture+2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><img border="0" height="332" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj9qbkjXU5TE8Z0mA0YoKlAHCazOsxB_MQ3dxKRrirgugUpdkJrh5mSjnn2NP4Ot2tagHiAdAf9Ei1gb0Urhyphenhyphenlbix3gD3qXZK3_L2ZTolH9btveF77t137OO_fF6RQohTAWse-RI26-fza/s640/Picture+2.png" width="640" /></span></span></b></span></a></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><b></b></span></span></span><br />
<h4 style="letter-spacing: -0.02em; margin-bottom: 0.2em; margin-left: 0px; margin-right: 0px; margin-top: 0.7em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Task 5: Create a production table which states the equipment which is required.</span></span></span></span></h4><div><span class="Apple-style-span" style="color: white;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6cbNY0LKI5xvrrQCvDqcgg2H-L_OEtC0zERwodAH6s6FrMVuCQ7mNLuG2ZJZqC7DSLAxFkEaC2CP9jxz7gLtm7MQZ3I-cqdQ-yPldQaYoAUkH5KlDd-N9Ch9Oij2_1KW6VFXVaTW6p3CG/s1600-h/Picture+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6cbNY0LKI5xvrrQCvDqcgg2H-L_OEtC0zERwodAH6s6FrMVuCQ7mNLuG2ZJZqC7DSLAxFkEaC2CP9jxz7gLtm7MQZ3I-cqdQ-yPldQaYoAUkH5KlDd-N9Ch9Oij2_1KW6VFXVaTW6p3CG/s400/Picture+1.png" width="242" /></span></span></a></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span></div><div><h4 style="letter-spacing: -0.02em; margin-bottom: 0.2em; margin-left: 0px; margin-right: 0px; margin-top: 0.7em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Task 6: Create a final shooting script and floor plan for your multi-camera programme</span></span></span></span></h4><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span></div><div><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Final Shooting Script:</span></span></b></span></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk_k1_EveyzxBQeK1iyZ9Bm-vntPpcD_1gK93QL6MztIHl8xISyyLd1lNSo4zKUzaMBVa_NnNZagr_Gj8hRM9p823zRiHNEvNobzHrpaxydgoeirIKquAz5O51fKELe269UjyfWfax-xci/s400/Picture+1.png" width="400" /></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk_k1_EveyzxBQeK1iyZ9Bm-vntPpcD_1gK93QL6MztIHl8xISyyLd1lNSo4zKUzaMBVa_NnNZagr_Gj8hRM9p823zRiHNEvNobzHrpaxydgoeirIKquAz5O51fKELe269UjyfWfax-xci/s1600-h/Picture+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><b><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-size: small;"></span></span></b></a></div><div class="separator" style="clear: both; text-align: center;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3DJwEr6GrcHTD1om6KxbsiZ2_p6pgim-SDNzXHrMYTr-LRWqpq6bs-tc0XacR_2WyBLpJM-XEzzLYPDTs0aLYz-IZ0CaBlUsVyZmFyOciAUayfUa4Lqs3DSxmiGlHOitGr_21X7nqKFld/s1600-h/Picture+2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3DJwEr6GrcHTD1om6KxbsiZ2_p6pgim-SDNzXHrMYTr-LRWqpq6bs-tc0XacR_2WyBLpJM-XEzzLYPDTs0aLYz-IZ0CaBlUsVyZmFyOciAUayfUa4Lqs3DSxmiGlHOitGr_21X7nqKFld/s640/Picture+2.png" width="400" /></span></span></b></a><br />
<div class="separator" style="clear: both; text-align: center;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyH2ehz0Ax1zBgOAsAupMTX8ITs5PC5zpsZbOTY13lb7hYVJ4JaYSJ81sg8VZ9Lgllhbi-KcTWDQSXk9pb9Bhuvx_QtNNm0YAT1r8ex-X0aU8dbGeX5q-xRCtEISlia3qTWzykxGeeczI7/s1600-h/Picture+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyH2ehz0Ax1zBgOAsAupMTX8ITs5PC5zpsZbOTY13lb7hYVJ4JaYSJ81sg8VZ9Lgllhbi-KcTWDQSXk9pb9Bhuvx_QtNNm0YAT1r8ex-X0aU8dbGeX5q-xRCtEISlia3qTWzykxGeeczI7/s640/Picture+3.png" width="472" /></span></span></b></a><br />
<div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Floor Plans:</span></span></b></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"> </span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span></div><div><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span></span></b><br />
<b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span></span></b><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><b></b></span></span></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><b></b></span></span></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><b></b></span></span></span><br />
<b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Segoe UI', Calibri, 'Myriad Pro', Myriad, 'Trebuchet MS', Helvetica, Arial, sans-serif;"></span></span></span></b><br />
<b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Segoe UI', Calibri, 'Myriad Pro', Myriad, 'Trebuchet MS', Helvetica, Arial, sans-serif;"></span></span></span></b><br />
<b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Segoe UI', Calibri, 'Myriad Pro', Myriad, 'Trebuchet MS', Helvetica, Arial, sans-serif;"></span></span></span></b><br />
<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Segoe UI', Calibri, 'Myriad Pro', Myriad, 'Trebuchet MS', Helvetica, Arial, sans-serif;"></span></span></span><br />
<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Segoe UI', Calibri, 'Myriad Pro', Myriad, 'Trebuchet MS', Helvetica, Arial, sans-serif;"></span></span></span><br />
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Segoe UI', Calibri, 'Myriad Pro', Myriad, 'Trebuchet MS', Helvetica, Arial, sans-serif; font-size: 13px;"></span></span><br />
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Segoe UI', Calibri, 'Myriad Pro', Myriad, 'Trebuchet MS', Helvetica, Arial, sans-serif; font-size: 13px;"></span></span><br />
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Segoe UI', Calibri, 'Myriad Pro', Myriad, 'Trebuchet MS', Helvetica, Arial, sans-serif; font-size: 13px;"></span></span><br />
<span class="Apple-style-span" style="color: #4e4e4e; font-family: 'Segoe UI', Calibri, 'Myriad Pro', Myriad, 'Trebuchet MS', Helvetica, Arial, sans-serif; font-size: 13px;"><h4 style="letter-spacing: -0.02em; margin-bottom: 0.2em; margin-left: 0px; margin-right: 0px; margin-top: 0.7em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;">Task 7: Complete the relevant risk assessment form</span></span></span></span></h4><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAbE18iFyCU4QeY3kZJIpx1v2VtZOOpVani6j4u5owTOMUFc7qtATon5SGFa4Ii1WPfmHFqpaPlHvE1vp7NPG8or74xLNpaYaveuN07V76VpEFIHmjFRSZ6nmimoAaPNTpmS7d9bwdl5F-/s1600-h/Picture+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAbE18iFyCU4QeY3kZJIpx1v2VtZOOpVani6j4u5owTOMUFc7qtATon5SGFa4Ii1WPfmHFqpaPlHvE1vp7NPG8or74xLNpaYaveuN07V76VpEFIHmjFRSZ6nmimoAaPNTpmS7d9bwdl5F-/s640/Picture+1.png" width="497" /></span></span></b></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiucVTM_Bmt0XxrzmICY_0vdC_M4VI8riozI1t8zMf0FgJNdMS5SwMz9vz1fo98LJMPUERCKfdbAXepUy-yill0i7Wxfw-XCkNNQ6WYqkzGnXuNv0mhV6tbDcMv53NgGrof5Dth7IU3QgPy/s1600-h/Picture+2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><img border="0" height="396" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiucVTM_Bmt0XxrzmICY_0vdC_M4VI8riozI1t8zMf0FgJNdMS5SwMz9vz1fo98LJMPUERCKfdbAXepUy-yill0i7Wxfw-XCkNNQ6WYqkzGnXuNv0mhV6tbDcMv53NgGrof5Dth7IU3QgPy/s640/Picture+2.png" width="640" /></span></span></b></span></a><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="color: white;"> <br />
</span> <br />
<div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiArrSV1TXLmIIO9ZmV6eBhEEhyidWWpqZX3M-lKKYJ9h-viaH43Gg9hiSysafNWLiD-r74LBqaxSxjMcjjgrI5FHUkKOCjJiEHxJXGTmChlXLmUIAaAeLw4D5AEz1T5FvX-ROJA0UBYI1S/s1600-h/Picture+2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><img border="0" height="446" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiArrSV1TXLmIIO9ZmV6eBhEEhyidWWpqZX3M-lKKYJ9h-viaH43Gg9hiSysafNWLiD-r74LBqaxSxjMcjjgrI5FHUkKOCjJiEHxJXGTmChlXLmUIAaAeLw4D5AEz1T5FvX-ROJA0UBYI1S/s640/Picture+2.png" width="640" /></span></span></b></span></a><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-size: small;"></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-size: small;"></span></span></b><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-size: small;"></span></span><b><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-size: small;"></span></span></b><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-size: small;"></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-size: small;"></span>Task 8: (P1, M1, D1)<br />
Final multi-camera-drama<br />
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FRIDAY WORLD WAS RECORDED AS EVIDENCE.<br />
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</span> <br />
<div class="MsoNormal" style="line-height: 16.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US" style="font-family: Calibri; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">Task 9: (P1, M1, D1)</span><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US" style="font-family: Calibri; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">Evaluation.</span></span></div><div class="MsoNormal" style="line-height: 25.0pt; margin-bottom: 13.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US" style="font-family: Calibri; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">The purpose of our multi-camera drama, was to entertain a live audience as the project was to broadcast a live episode of Friday World. The primary target audience of our Friday World was school students in years 7-13. The secondary target audience was teachers of the school. To make the programme connect with the audiences we ensured that we used footage that included both audience groups. By using this technique we achieved the purpose of our multi-camera drama.</span></span><span lang="EN-US" style="font-family: Calibri; font-size: 10pt;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: 25.0pt; margin-bottom: 13.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US" style="font-family: Calibri; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">We asked our primary target audience for feedback after watching the programme and they gave us feedback such as “I enjoyed the show because it entertained me and I found the content funny.” “I liked the music videos because they were recent and appealed to everyone.” and “it lightened my mood after I had a bad morning.” By receiving comments such as these I can be certain that our preferred reading was met and therefore as a result of this we achieved our main aim. By including a student-made music video of Amarillo starring the schools teachers this gave the students the opportunity to see the teachers in a different light which went down well especially with the younger students of the school.</span></span><span lang="EN-US" style="font-family: Calibri; font-size: 10pt;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: 25.0pt; margin-bottom: 13.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US" style="font-family: Calibri; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">Our program was a completely positive episode of Friday World because we decided that after a mornings worth of lessons the students want to be entertained and not bored with depressing footage about bullying or fighting. The location of the multi-camera set up was a TV studio in the school simply for the reason that all the professional equipment was available to us in that room. As a method of keeping the audience interested and entertained we used a wide variety of camera shots. However as I was a vision mixer I received clear instructions as to what shot to change to at what time and luckily there was no mistakes in regards to that. The only mistake was when a microphone of one of the presenters battery died, however the presenter with the working microphone managed to pick up on the complication and took over presenting that specific link. Apart from this minor incident the Friday World episode tan smoothly with no other complications or issues. </span><span class="Apple-style-span" style="color: white;"> </span></span><span lang="EN-US" style="font-family: Calibri; font-size: 10pt;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></div><div class="MsoNormal"><span lang="EN-US" style="font-family: Calibri; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">The personal development that I experienced was learning how to use the vision mixer effectively as I had no previous experience with this. However I have developed my skills in a positive way and feel confident enough to do it again.</span></span><span lang="EN-US" style="font-family: Calibri; font-size: 10pt;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></div><span class="Apple-style-span" style="color: white;"><br />
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</div></span></div></div></div></div>Vanessa Greenhalgh BTEC TV & Film Portfoliohttp://www.blogger.com/profile/18125024043544893283noreply@blogger.com1tag:blogger.com,1999:blog-4858112494514187091.post-87745702806703217252009-06-09T05:44:00.000-07:002010-06-11T02:32:10.290-07:00Unit 29- Advertisement Production for Television<div style="text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms', fantasy;color:#0000EE;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:Georgia, fantasy;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqnwOH8nlQzF0AQnOCSbCAqdvQ5D15Ux9J-t8-f4rx1eVcWYrBeCcwkeN59pUv-PK3QyLKSMnjvdBbI5jXet0ACy4dluTAha2UK4uONzQwhNpozYP8yJE61__Gm7W3b_a9AJo3SPm5IAiT/s1600/advert.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5407663580532922770" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqnwOH8nlQzF0AQnOCSbCAqdvQ5D15Ux9J-t8-f4rx1eVcWYrBeCcwkeN59pUv-PK3QyLKSMnjvdBbI5jXet0ACy4dluTAha2UK4uONzQwhNpozYP8yJE61__Gm7W3b_a9AJo3SPm5IAiT/s400/advert.png" style="cursor: pointer; display: block; height: 150px; margin: 0px auto 10px; text-align: left; width: 400px;" /></a><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><em><u><span style="font-style: normal; line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 1: </span></span></span></u></em><em><span style="font-style: normal; line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">(P1, M1, D1)</span></span><u><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br />Write an analysis for two or three advertisements.</span></span></u></span></em><u><span style="line-height: 150%;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></u><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Max Factor Lash Extension Effect Mascara:</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="line-height: normal; white-space: pre;"><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/MPCSzSGooPo&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/MPCSzSGooPo&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">This TV advertisement uses several lines of appeal to persuade the primary target audience, women aged 18-25, and the secondary target audience of women aged 25+ to buy the product. Gillian Dyer, author of Advertising as Communication, states that advertisers use references and emotive images to help the advertisement connect with our personal desires. The lines of appeal which are evident in the advert are: luxurious, aspirational lifestyles, elite people and experts, self importance and beautiful men/women. The “aspirational lifestyles” appeal is used to show to women that if they buy the mascara they could be a catwalk model for Max Factor cosmetics as they will be as good looking as the females used in the advert. The “experts” appeal is used simply by stating that make up artists are using the product on professional industry models and the Max Factor slogan “The make up of make up artists” convince the audience that they would be investing in a high quality product because if expert make up artists use the mascara then it is guaranteed to work and also make the audience think ‘if it’s good enough for them then it must be good enough for me’. The “self importance” and “beautiful men/women” lines of appeal are used in the same way by promoting the idea that image is everything. Modern day society is very vain and superficial, for example magazines airbrushing pictures make us crave to be flawless. Using these two lines of appeal make the audience feel that if they buy the mascara they will have perfect eyelashes and by one step closer to achieving their ideal look. By using any lines of appeal advertising can create a sense of need within the purchaser and the advertisers trigger this to make us aware that we ‘need’ to buy the product, in this case Lax Factor Lash Extension Mascara.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">In regards to the persuasion factors of the advert, the reward power feature is used as the product states that there will be a positive outcome will follow purchasing the product. In the case of the Max Factor advert it is that the women will have longer, thicker eyelashes which will look false but are actually real. The expert power is used as the mascara has being used by make up artists who are professionals, and finally the referent power is used because if the viewer purchases the product it will make them feel good about themselves and higher their self value. Although the primary target audience for the advert is definitely women aged 18-25, it could be argued that the secondary target audience could be women aged 25+ or alternatively men who may purchase the product for their partner as present.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Extension activity:<br />Young and Rubicam suggest that consumers can be categorised, as explained in the table below. Which categories do the target audiences for this advert fit into?</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /><br /><br /><br /><br /><br /></span></span><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfnCEAR6EYvlyvBFZPMkY45hwMOCYD1jq60bXU6a4-GrHj_0ozKxVe-45SgaQBMXNf5dcbIUWgCdDBREQ3Su305Gqc2bmwGUIOjCXOv8x7NP_9BBQZMl6cIVX6gQJOJPUEaH4t0SEgkbVR/s1600-h/Untitled1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color:black;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfnCEAR6EYvlyvBFZPMkY45hwMOCYD1jq60bXU6a4-GrHj_0ozKxVe-45SgaQBMXNf5dcbIUWgCdDBREQ3Su305Gqc2bmwGUIOjCXOv8x7NP_9BBQZMl6cIVX6gQJOJPUEaH4t0SEgkbVR/s320/Untitled1.png" /></span></span></span></a></div><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">In terms of the Max Factor advertisement I think that audience would be classed as aspirers as they are materialistic who are more interested in fashion and beauty rather than intelligence and knowledge.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">At the beginning of the advert there is the background noise of behind the scenes at a catwalk show which signifies the message that professional make up artists use the product in real catwalk shows. The music bed at the end of the advert is electro which shows that the technology and the design of the mascara are very up to date and recent. The applause and cheering of the audience is another sound effect which signifies the catwalk theme and this helps reinforce the point that the mascara is of a high quality. The voice over has a steady pitch and tone throughout the advert to keep the pace steady, the voice over has a regional accent so that the viewers are able to understand what the female is saying, however the advert also has received pronunciation to add the touch of glamour which is necessary when advertising a product like make up as it is designed to help define natural beauty. </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Extension activity:<br />What example are there of diegetic and non-diegetic sound?<br />The opening noise of the hectic backstage atmosphere is diegetic to the model as she would be able to hear the preparation which is going on around her. She would also be able to hear the music and applause from the audience as these sounds are part of the context. However in terms of non-diagetic sound the voice over would fall into this category as the model would not be able to hear it.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Extension activity:<br />How does the ambience help create the mise-en-scene in the advert?</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The ambience makes the advert seem more real due to the genuine sound effects and music beds which are used. By ensuring that the advert sounds as real to life as possible this increases the advertisers’ chances of the public purchasing the mascara.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The cast of the advert are all females; the reason for this is because of the type of product. As the advert is directed mainly at women it is important that the cast mirror the target audience. However I do think that the characters have been stereotyped, the reason for this is because the models are all thin, tall and beautiful and groups them into the typical model stereotype. Although the stereotypes are promoted in an obvious way there are no cast members who are portrayed as heroes, villains or a damsels-in-distress.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The camera shots which are used are mostly close up and mid-shots. The reason for this is because the close up shots, sometimes extreme close up shots, of the models eye shows the audience how the mascara works to its full potential. At the end of the advert the model walks down the runway, to make this part of the advertisement like a real life fashion programme a long shot is used to capture the full body of the female. This shot then transitions into an upwards panning shot as it starts with the feet and then slowly pans up to the models face to fixate upon the eyes as the product is mascara.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Johnson’s Baby Oil:</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="line-height: normal; white-space: pre;"><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/OBe0zqJq4hk&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/OBe0zqJq4hk&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The lines of appeal in this advert are supported by Advertising as Communication which is written by Gillian Dyer. The first line of appeal which is evident is “happy families” this is because the advert portrays the unique mother-child bond. I think because of this bond the “pride” line of appeal could be supported as parents are naturally proud of their children. The most obvious line of appeal is “childhood” this is due to the context of the advert, also because it can appeal to a parents nurturing instinct. </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">In terms of persuasion factors the “reward power” is extremely evident as the baby is laughing which signifies happiness; therefore the viewer will feel that the product will guarantee a positive outcome to make their child happy. “Expert power” can be applied because although the actress is not an expert the product brand is seen as an influential brand as they are well known in the baby product niche.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The target audience of the advert would be parents aged 28+ as this is the typical time when a couple would start to make the decision of whether or not to start a family. The secondary target audience may be young parents aged 18+. </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Extension activity:<br />Young and Rubicam suggest that consumers can be categorised, as explained in the table below. Which categories do the target audiences for this advert fit into?</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /></span></span><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfnCEAR6EYvlyvBFZPMkY45hwMOCYD1jq60bXU6a4-GrHj_0ozKxVe-45SgaQBMXNf5dcbIUWgCdDBREQ3Su305Gqc2bmwGUIOjCXOv8x7NP_9BBQZMl6cIVX6gQJOJPUEaH4t0SEgkbVR/s1600-h/Untitled1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color:black;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfnCEAR6EYvlyvBFZPMkY45hwMOCYD1jq60bXU6a4-GrHj_0ozKxVe-45SgaQBMXNf5dcbIUWgCdDBREQ3Su305Gqc2bmwGUIOjCXOv8x7NP_9BBQZMl6cIVX6gQJOJPUEaH4t0SEgkbVR/s320/Untitled1.png" /></span></span></span></a></div><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">For the Johnson’s Baby Oil advert I think that the target audiences would be categorised under the mainstreamers segment of the table. The reason I think this is because they are parents and would be typically domestic and as their child would be their top priority they would ‘favour value for money family brands’</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The sound of the baby giggling at the beginning signifies a happy child which is much more appealing rather than a screaming baby who is unhappy. This persuades the parent that if they purchase Johnson’s Baby Oil then they will have a happy, healthy baby. The music bed of the advert is very upbeat and bouncy which may mirror the pace and beat of a nursery rhyme which is used effectively as it links well to who would use the product. There is a voice over of a young child who is counting to ten which links back to the product mission statement of “locks in ten times more moisture”, the pitch of the voice is high as it sounds like a little girls voice and due tot eh words only been one or two syllables the pace is rather steady. The idea that all factors of the advert such as the music bed, voice over and sound effects all revolve around the baby may promote the suggestion that this mirrors a parents feelings towards her own child as they are the most important thing in their life. The voice over at the end of the advert is a middle aged women saying Johnson’s Baby Oil’s mission statement “locks in up to ten times more moisture” the reason why a woman is used as apposed to a man is because women are stereotypically used in baby adverts as they have a smoother, subtle voice rather than a deep, masculine tone.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Extension activity:<br />What example are there of diegetic and non-diegetic sound? </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The laughing of the child is diegetic sound because it is part of the adverts plot and can be heard by the actress who plays the baby’s mother. The sound of the possible nursery rhyme is most probably non-diegetic sound as it has most likely being added in after the initial filming process. The voice over of the little girl counting to ten is non-diagetic as the only characters in the advert is a mother who doesn’t speak and a baby who cannot speaking, also as the child is obviously young they would not be able to time the numbers they speak appropriately as the child says a number when one of the digitally created bubbles pops.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br />I do not think that the characters have been stereotyped; however I do think that the character selection process has been stereotyped. The reason for this is because almost every baby advert uses a female voice and/or character due to the typical mother-child bond. Due to the context of the advert there are no characters that have been cast as heroes, villains or a damsels-in-distress and as a result of this Propp’s theory is not evident. Most of the camera shots are close up’s to focus on the child’s happiness and the mother’s pride. However as the baby is laid horizontally on a baby-changing mat a vast amount of mid shots are also used to great effect in the advert.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Gillette Fusion Power:</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="line-height: normal; white-space: pre;"><object height="385" width="480"><param name="movie" value="http://www.youtube.com/v/DGX72GOjHC4&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/DGX72GOjHC4&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The Gillette advert uses several different lines of appeal. Famous sport celebrities are used in the advert, </span></span></span><span lang="EN-US" style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Tiger Woods, Roger Federer and Thierry Henry, who are experts in the sports that they play- this supports the “elite people or experts” appeal. The “successful careers” line of appeal is used in the same way because the men who may be interested in purchasing the product will believe that the product is of a high quality if famous stars are promoting it. Also the “beautiful men/women” line of appeal is used to show how well-groomed the male will be if they buy the product, this will make the male audience admire them.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The most obvious factor of persuasion in the advert is “star power” as celebrities are used in the advert to raise the products status to make it appear better than products similar to it. Another element of persuasion that is evident in the advert is “reward power” as after using the product the buyer will be left looking at their best. It could be argued that the “expert power” factor of persuasion is used as the product is presented by a sports expert. The primary target audience for the advert is men aged 20-40, as they would be the group of people who would be most likely to purchase the product. The secondary target audience are men aged 40+ as they may prefer a cheaper product and they may not be won over by the “star power” of the advertisement. Alternatively the secondary target audience may be the partners of males who would purchase the razor for their partners.</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /><br /><br /><br /><br /><br /><br /><br /></span></span><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt; mso-layout-grid-align: none; mso-pagination: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Extension activity:<br />Young and Rubicam suggest that consumers can be categorised, as explained in the table below. Which categories do the target audiences for this advert fit into?</span></span></span></div><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfnCEAR6EYvlyvBFZPMkY45hwMOCYD1jq60bXU6a4-GrHj_0ozKxVe-45SgaQBMXNf5dcbIUWgCdDBREQ3Su305Gqc2bmwGUIOjCXOv8x7NP_9BBQZMl6cIVX6gQJOJPUEaH4t0SEgkbVR/s1600-h/Untitled1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color:black;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfnCEAR6EYvlyvBFZPMkY45hwMOCYD1jq60bXU6a4-GrHj_0ozKxVe-45SgaQBMXNf5dcbIUWgCdDBREQ3Su305Gqc2bmwGUIOjCXOv8x7NP_9BBQZMl6cIVX6gQJOJPUEaH4t0SEgkbVR/s320/Untitled1.png" /></span></span></span></a></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt; mso-layout-grid-align: none; mso-pagination: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt; mso-layout-grid-align: none; mso-pagination: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The viewers of the advert would fall into the aspirers’ category as the product is designed to enhance the individuals’ appearance. The product appeals more to people in a way to make them think that they actually ‘need’ the product when in reality they could live without it.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt; mso-layout-grid-align: none; mso-pagination: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The music bed in the advert sings, “the world is mine” which shows how if you buy the product the world is your oyster. This gives the viewer a sense of empowerment. The voice over at the end of the advert is very strong and masculine to enforce the idea of dominance.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt; mso-layout-grid-align: none; mso-pagination: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Extension activity:<br />What examples are there of diegetic and non-diegetic sound?</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt; mso-layout-grid-align: none; mso-pagination: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">All the sound effects are non-diegetic as the sports men would not be able to hear the music, or voice over. The sound effects have been added after the filming of the advert</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt; mso-layout-grid-align: none; mso-pagination: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The characters in the advertisement have been slightly stereotyped to be very strong and masculine. Also the three sport stars are cleaning shaven, which will convince the audience that they use the product. The characters may be portrayed as heroes due to their status in the sporting industry.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt; mso-layout-grid-align: none; mso-pagination: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The majority of the camera shots are mid-shot and also close up shots due to the context of the advert been used on the face, a close up or extreme close up are viewed as more appropriate to achieve the purpose of the advertisement for Gillette.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /><br /></span></span><div class="MsoNormal"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 2:</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> (P1, M1. D1)</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Write an analysis of the different narrative structures which are evident in the adverts and explain why they have been used to help sell the product.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal"><u><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Cheryl Cole- L’Oréal Advert</span></span></u></div><div class="MsoNormal"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; line-height: normal; white-space: pre;"><object height="405" width="660"><param name="movie" value="http://www.youtube.com/v/y3EEIcPkcO4&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/y3EEIcPkcO4&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="660" height="405"></embed></object></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">In terms of the narrative structure which the advert embraces, a restricted linear narrative is evident as the plot to the advert occurs in the chronological order of the beginning, middle and end. The reason why this advert does not have a non-linear structure is because of the chronological structure, as an advert is only approximately 30 seconds to a minute long there is not a sufficient time bracket to portray an unconventional narrative structure. There are also no flashback used in this advert as there s no need to inform us of what events may or may not have occurred in Cheryl Cole’s past. The narrative is also realist as advert has based the plot from a problem which is evident in women’s day to day life as to how they can make their hair look as good as it possibly can. Due to this factor, the advert does not have the chance to include any fictional elements such as aliens, werewolves and vampires. If these elements were to be included the advert would be hard to follow and may not appeal to the target audience, therefore this would not achieve the objective of the advert.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div style="line-height: normal;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The ending of the advert is closed as it leaves the viewer with the preferred reading that the product works and makes them feel that they should rush out and buy it. However it may have been possible to leave the ending open, the follow up advert could have been to advertise a new product which will help to keep making a woman’s hair condition as good as possible such as a hair gloss or shine.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div style="line-height: normal;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The pattern of the narrative is mainly of a search/investigation as the advertisement shows Cheryl at the end of the search for perfect hair. In terms of Propp’s Theory I think that Cheryl Cole plays the rescued damsel-in-distress who has been rescued from a history of bad hair days, therefore in association with this I think that the shampoo and conditioner could represent a metaphorical hero because as a result of Cheryl using these products she has been ‘set free’. Due to the short time period of the advert when discussing Todorov’s Theory I think that a resolution is evident as the advert does not want to include information about why the product is better than other similar brands, this is because if this were to happen the viewer may be confused as to which product is actually been advertised. To overcome this possible problem L’Oréal have made an advert which places all the attention on them. The advert may incorporate factors of mental subjectivity as Cheryl is saying her thoughts about the product and how it helped her hair.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal"><u><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Pepsi Advert- We Will Rock You (Britney Spears, Pink & Beyonce)</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></u></div><div class="MsoNormal"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; line-height: normal; white-space: pre;"><object height="405" width="500"><param name="movie" value="http://www.youtube.com/v/JHboqbcjGSQ&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/JHboqbcjGSQ&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></span></span></div><div style="line-height: normal;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The structure of this advert may be argued to be non-sequential as the viewer does not know why Beyonce, Pink and Britney Spears have been isolated in the amphitheatre, however the rest of the footage is sequential as the viewer sees it in chronological order. I think that the narrative is slightly anti-realist as it is not based on realistic events, by this I mean that three female singers are isolated in an amphitheatre would not be an everyday situation. At the end of the advert the three singers manage to make the crate of Pepsi cans and ice fall down from the stand, Enrique Inglesias also falls down with them, however whilst Beyonce, Pink and Britney enjoy a can of Pepsi a lion is unleashed upon Enrique. The audience are left unaware of what happens to him, therefore in this context the ending of the advert is both open and also closed.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div style="line-height: normal;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The pattern of the narrative is climax as there is a large amount of build up towards the end of the advert. To make the tension and anticipation levels of the viewers rise the audience has a restricted amount of information so that the audience are introduced to information and plot at the same time as the characters.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div style="line-height: normal;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Enrique Inglesias is portrayed as the villain in regards to Propp’s Theory as he appears to have control over the three females. In reflection of this Beyonce, Britney Spears and Pink are the damsels-in-distress as they are helpless at the beginning but then as time progresses through the advert they develop into the heroes of the story. Due to Todorov’s Theory at the beginning everything seems relatively normal and calm, however then once the girls are released from the cells and decide to work together as a team this is the disruption as it jeopardises Enrique Inglesias’ plan, however the resolution of the advert is when the women drink the cans of Pepsi and therefore achieve their objective/aim.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div style="line-height: normal;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The sounds of the advert are diegetic as the characters would be able to hear everything when it happened. The camera shots use several close up shots which represents each characters individual feelings and opinions.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms', fantasy;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> <!--StartFragment--> <p class="MsoNormal"><u><span style="font-size:10.0pt;font-family:"Trebuchet MS"; mso-bidi-font-weight:bold">Task 3:</span></u><span style="font-size:10.0pt; font-family:"Trebuchet MS";mso-bidi-font-weight:bold"> (P1, M1, D1)<o:p></o:p></span></p> <p class="MsoNormal"><em><span style="font-size:10.0pt;font-family:"Trebuchet MS"; font-style:normal;mso-bidi-font-style:italic">Compare the advert below with two other adverts of your choice and explain which of the above styles they employ. Explain why the styles are used and say how effective you think the adverts are.</span></em></p> <p class="MsoNormal"><em><u><span style="font-size:10.0pt;font-family:"Trebuchet MS"; font-style:normal;mso-bidi-font-style:italic">L’Oreal Hairspray Starring Jennifer Aniston:<o:p></o:p></span></u></em></p> <p class="MsoNormal"><em><span style="font-size:10.0pt;font-family:"Trebuchet MS"; font-style:normal;mso-bidi-font-style:italic">This advert uses a “Talking Heads” style of presentation as it stars Jennifer Aniston is filmed talking directly to the camera about the product. There are several elements of the “animation” style of advert because at the 0.17 seconds point, there are digital, sci-fi effects which I think are used to highlight the futuristic technology of the new hairspray. I think that this style is appropriate because it focuses on the face on Jennifer Aniston which therefore draws attention to her hair, which is what the product is highlighting. I think that the decision to use Jennifer Aniston to promote the product was a very good choice as she had the most desirable hairstyle of 1998 with thousands of girls and women asking for “The Rachel” style at the hairdressers.</span></em></p><p class="MsoNormal"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: normal; white-space: pre; "><object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/GeR7LwYBI5Y&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/GeR7LwYBI5Y&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></span></p> <p class="MsoNormal"><u><span style="font-size:10.0pt;font-family:"Trebuchet MS"">Chanel No5 Starring Nicole Kidman:<o:p></o:p></span></u></p> <p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Trebuchet MS"">This advert works in the style of a very short drama; this is because the advert tells the audience a story whilst promoting the product, in this case perfume, at the same time. The story the audience watches is a modern New-York style fairytale. Nicole Kidman stars as what could be argued as herself who seems to have suffered from an emotional breakdown; the audience understands this because of the newspaper titles which flash towards the start of the film. During this breakdown she meets a male who claims not to know who she is. The two of them both then become romantically involved and fall in love with each other. This editing of the advert is to a high standard and this mirrors that the product is of a high quality as well, as a result of this, the audience will be more inclined to buy the perfume as it also incorporates star power as Nicole Kidman features in the advertisement. The advert is 3.19 long in length, usually the majority of adverts last for one minute or just over. This factor is important as it gives the impression that the label is of a high class and therefore has the authority and power to take up such a large amount of advertising time. For example three adverts could have been broadcast in the time that the Chanel No5 advert has been aired. In comparison to the L’Oreal hairspray advert starring Jennifer Aniston, the fact that Nicole Kidman who is an extremely famous Hollywood actress is used for Chanel shows how glamorous the product is rather than using a fairly well known comedy actress such as Jennifer Aniston.</span></p><p class="MsoNormal"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: normal; white-space: pre; "><object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/l_ysEsjJVsI&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/l_ysEsjJVsI&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></span></p> <p class="MsoNormal"><u><span style="font-size:10.0pt;font-family:"Trebuchet MS"">Lady Gaga: “The Fame Monster” Album Promotion:<o:p></o:p></span></u></p> <p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Trebuchet MS"">This advert adopts the documentary style of advertising as the text on the screen informs the audience, who may or may not know anything about Lady GaGa, about her career and how successful she is. Towards the end of the advert the fact “The defining pop star of 2009. Rolling Stones” provides the audience with facts that makes the advert more believable and persuasive to the audience. I think that this advert is very effective as after watching it I wanted to buy The Fame Monster album, this means that the company who produced the advert has succeeded in their main purpose and objective.<o:p></o:p></span></p> <!--EndFragment--> </span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small; "><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: normal; white-space: pre; "><object width="660" height="405"><param name="movie" value="http://www.youtube.com/v/D68Klf1NLeM&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/D68Klf1NLeM&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="660" height="405"></embed></object></span></div><br /></span></span><div class="MsoNormal"><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 4: </span></span></span></u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">(P1, M1, D1)</span></span></span></div><div class="MsoNormal"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">State the common codes and conventions that are used in advertising. </span></span></span></div><div class="MsoNormal"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The common codes and conventions, which can be found in advertising, are elements such as: music beds, factors of persuasion, lines of appeal, female and male actors, the uses and gratification theory, making the audience feel like they need the product and cannot live without it.</span></span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 5: (P1, M1, D1)</span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">TASK REMOVED FROM THE CURRICULUM</span></span></div><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 6: (P1, M1, D1)<br />Who are the ASA?</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The ASA stands for Advertising Standards Authority. The ASA controls all forms of advertising within the media such as TV adverts, internet, sales promotions and marketing. The main priority of the ASA is to ensure that all advertisements are legal, decent, honest and truthful, to ensure that this happens the ASA must apply the Advertising Codes. The ASA’s Advertising Codes are classed as one of the strictest in the world; as a result of this the UK advertisers are known for possessing good communication skills. Overall the majority of advertisements within the UK can be trusted as ASA’s surveys represent over 90% of advertisements follow the Advertising Codes.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Although the ASA controls all the forms of media, a more specific list of exactly what type of adverts they deal with is available on the ASA’s website: </span></span><a href="http://www.asa.org.uk/Regulation-Explained/What-we-cover.aspx"><span class="Apple-style-span" style="color:black;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">http://www.asa.org.uk/Regulation-Explained/What-we-cover.aspx</span></span></span></a><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /><br /><br /><br /></span></span><ul type="disc"><li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Magazine and newspaper advertisements </span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></li><li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Radio and TV commercials </span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></li><li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Television Shopping Channels </span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></li><li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Posters on legitimate poster sites, this does not include fly posters. </span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></li><li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Leaflets and brochures </span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></li><li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Cinema commercials </span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></li><li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Direct mail, this is advertising sent through the post which is personally addressed to you</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></li><li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Door drops and circulars, this is advertising posted through the letter box without your name on</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></li><li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Advertisements on the Internet, including banner and display ads </span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></li><li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Commercial e-mail and SMS text message adverts </span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></li><li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Adverts on CD ROMs, DVD and video, and faxes </span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></li><li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">We regulate sales promotions, such as special offers, prize draws and competitions wherever they appear. </span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></li></ul><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Last year, 2009, the ASA received approximately 26,000 complaints. Employees at ASA then had to examine and assess every one the complaints and investigate the adverts to determine if they had broken the Advertising Rules. As a result of this almost 2,500 advertisements were modified or withdrawn completely, however this may not have been possible without the help and advice of advertisers who respected the ASA’s decisions. Anybody is able to send a complaint to the ASA, once the complaint is received the ASA will deal with it as soon as possible and then assess the advert against the Advertising Codes. </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Every complaint will be evaluated and depending on if the ASA thinks that action needs to be taken they will resolve complaints through speaking with advertisers, the majority of adverts which are complained about are dealt like this. In a case where the advert does not break any of the Codes the ASA will inform person which complained and then explain why no action needs to be taken.. </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">There are 11 sections in the CAP Broadcast Codes (BCAP Codes). Below is an example regarding each section.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="line-height: 19px;"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /><br /><br /><br /></span></span><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Section 1: Compliance. </span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">1.1- Advertisements must comply with the law and licensees must make that a condition of acceptance</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Section 2: Programmes and Advertising.<br />2.1.1- There must be a clear distinction between programmes and advertisements</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Section 3: Unacceptable Products and Services.<br />3.1- Advertisements for products or services coming within the recognised character of, or specifically concerned are not acceptable.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Section 4: Political and Controversial Issues.<br />4</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> </span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">(c) may have any relation to any industrial dispute (with limited exceptions)</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Section 5: Accurate Pricing<br />5.3.1- Indications of actual or comparative prices, or the manner in which a price is to be calculated, must be accurate and must not mislead by omission, undue emphasis or distortion</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Section 6: Harm and Offence.<br />6.1- Advertisements must not cause serious or widespread offence against generally accepted moral, social or cultural standards, or offend against public feeling</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Section 7: Children<br />7.4.1- Advertisements must not contain material which could lead to social, moral or psychological harm to children</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Section 8: Slimming Regimes and Weight Control Products<br />8.4.1- Advertisements for products or services which must not<br />(a) be addressed to people under 18<br />(b) use creative treatments likely to appeal particularly to people under 18<br />(c) feature any personality who has a particular appeal to those under 18, or whose example they are likely to follow</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Section 9: Finance and Investment<br />9.1- Advertisements for financial services which<br />(a) are broadcast on Ofcom licensed services that are aimed exclusively at audiences in EU Member States other than the UK.<br />(b) are not subject to the financial promotion rules of the FSA </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Section 10: Religion, Faith and Systems of Belief.</span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">10.13- No advertisement may exploit children, or the hopes or fears of any other vulnerable category of viewer. For example the elderly, or those who are sick, separated or bereaved.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Section 11: Other Categories<br />11.6- Advertisements for the National Lottery:<br />(a) must not be directed at people under 16 or use treatments likely to be of particular appeal to them.<br />(b) must not feature any personality whose example children under 16 are likely to follow or who has particular appeal to audiences under that age.<br />(c) must not show or encourage excessive or reckless playing.<br />(d) must not present such products as an alternative to work or as a way out of financial difficulties.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 7: (P1, M1, D1)</span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Audience Classification</span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheVacxBKK8ynudWf2ZP_pL6w_3Vh2O3lYo5xz6ub-Rd7Q8ncJt_eHnljXZY1QJEocq1j05U6f9_kNheEx9YtiR6P3r1LJc4NGCoFUF5zkG0IZjoLU0Ckzj5Yvu3VwjE7tnnFVF813ZpIaH/s1600/task+6.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5464809019909445154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheVacxBKK8ynudWf2ZP_pL6w_3Vh2O3lYo5xz6ub-Rd7Q8ncJt_eHnljXZY1QJEocq1j05U6f9_kNheEx9YtiR6P3r1LJc4NGCoFUF5zkG0IZjoLU0Ckzj5Yvu3VwjE7tnnFVF813ZpIaH/s400/task+6.jpg" style="cursor: pointer; display: block; height: 189px; margin: 0px auto 10px; text-align: left; width: 400px;" /></a></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="line-height: 21px;"><span style="line-height: normal; text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">A classification table of which forms of media a MALE would most enjoy:</span></span></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTIBbp3BKjCJAFcdXALCEfV_8_Nr7MsG7j0pyp8zSg7kgISFYyg1OmmJaZDI5_EWyCMsgvtEAJ1cpLfUiibwE9efVq2Gl-boyuin2Q_BO0dirimJArXt8Dd8Gkpu9RvZxwc4l8R44ee9gk/s1600/Picture+2.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5464809387764693314" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTIBbp3BKjCJAFcdXALCEfV_8_Nr7MsG7j0pyp8zSg7kgISFYyg1OmmJaZDI5_EWyCMsgvtEAJ1cpLfUiibwE9efVq2Gl-boyuin2Q_BO0dirimJArXt8Dd8Gkpu9RvZxwc4l8R44ee9gk/s400/Picture+2.png" style="cursor: pointer; display: block; height: 382px; margin: 0px auto 10px; text-align: left; width: 400px;" /></a></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; line-height: 21px;"><span style="line-height: normal; text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">A classification table of which forms of media a FEMALE would most enjoy:</span></span></span></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6mH7CEadIJ9512o88ujiUG70VRQR0Qz9FyYNL-mogEXd0fPthPdepeuKSdb6LHRzW-Oi45waiUEG6nyI3O4f47NnYAe7h9F4nPxn9TiAy8KBRho-_SAZkt-Vj4GVhypj_P6XMC9COZf0f/s1600/Picture+1.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="text-decoration: none;"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5464809600228346994" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6mH7CEadIJ9512o88ujiUG70VRQR0Qz9FyYNL-mogEXd0fPthPdepeuKSdb6LHRzW-Oi45waiUEG6nyI3O4f47NnYAe7h9F4nPxn9TiAy8KBRho-_SAZkt-Vj4GVhypj_P6XMC9COZf0f/s400/Picture+1.png" style="cursor: pointer; display: block; height: 400px; margin: 0px auto 10px; text-align: left; width: 339px;" /></a></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="text-decoration: underline;"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="text-decoration: underline;"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="text-decoration: underline;"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="text-decoration: underline;"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="text-decoration: underline;"></span><br /></span></span><div class="MsoNormal" style="line-height: 16pt; mso-layout-grid-align: none; mso-pagination: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The NRS Social Grades classification system is viewed as crude and offensive as it puts the modern day society into different fragmentations. However if I were to create a media profile for an individual in the grade A social class I would be very specific in what I would include. For example I would include a high-brow, broad sheet newspaper such as The Guardian or The Financial Times. The reason I would include newspapers such as these because I think that a person in the grade A fragment would be more interested in these publications which focuses on politics and more factual, global issues instead of reading tabloids such as The Sun which is more celebrity and gossip focused. I think that television programme which would appeal to a person of an exceptionally high social class would be documentaries about current affairs such as: Dispatches on Channel 4 as this programme discusses issues such as war and the recent recession.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 16pt; mso-layout-grid-align: none; mso-pagination: none;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; line-height: normal;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="text-decoration: underline;"></span></span></span></span></div><div class="MsoNormal" style="display: inline! important;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Overall I think that I would include more written media rather than visual and sound media. This is because I think that they would be more work-orientated rather than entertainment, therefore they will read more tabloids. As of the radio aspect, I think that they would listen to more educational radio stations such as Five Live or Classical FM rather than other stations which play mainly dance and R&B music.</span></span></span></div></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 8: (P1, M1, D1)</span></span></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Create a brief for your client covering the main aims of the advertisement.</span></span></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="line-height: 19px; text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="line-height: 19px; text-decoration: underline;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; line-height: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtWIv9fGe5HFQ1TjVBLkK-R12PDJIlxqtEnVZMWhzEWo-q7tN-tjmy0VD08kPTB9IclLdpm8_66Rv8vq499sy8Sj5hDUR3QRRnXfMUVar9denjHXL9V1hWFpdUsvF2jB3OGztlLuoYgiap/s1600/Picture+2.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5470338718188419218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtWIv9fGe5HFQ1TjVBLkK-R12PDJIlxqtEnVZMWhzEWo-q7tN-tjmy0VD08kPTB9IclLdpm8_66Rv8vq499sy8Sj5hDUR3QRRnXfMUVar9denjHXL9V1hWFpdUsvF2jB3OGztlLuoYgiap/s400/Picture+2.png" style="cursor: pointer; display: block; height: 400px; margin: 0px auto 10px; text-align: center; width: 275px;" /></a></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; "><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOZPudrYyfI5pBW4Em6uL6ebo3l804PJ59cw8WlTJ1WTcyL-3gMjk7dzUcjXV-uQUjbuIEE4wi9x2qrNssV9CzUgIoxcopBWfzYqIUhyAS9auzT9CK6mR9SjDDoUzvIZInrdbsYuDs-Q8O/s1600/Picture+1.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5470338714397021394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOZPudrYyfI5pBW4Em6uL6ebo3l804PJ59cw8WlTJ1WTcyL-3gMjk7dzUcjXV-uQUjbuIEE4wi9x2qrNssV9CzUgIoxcopBWfzYqIUhyAS9auzT9CK6mR9SjDDoUzvIZInrdbsYuDs-Q8O/s400/Picture+1.png" style="cursor: pointer; display: block; height: 400px; margin: 0px auto 10px; text-align: center; width: 275px;" /></a></span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="line-height: normal; text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="color:red;"><span class="Apple-style-span" style="line-height: 19px; text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="line-height: 19px; text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 9: (P1, M1, D1)</span></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="line-height: 19px; text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Create a questionnaire consisting of 6-10 questions.</span></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="line-height: 19px; text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></div><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span class="Apple-style-span" style="line-height: 19px; text-decoration: underline;"><b><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; font-weight: normal; line-height: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5ACZS1oGcbfslIFS9Oco77CJ-qFCKrqAlzQ7Xl_pHm8zb7vB-W7YMYI0HJ9olOcGnkPV1RQuTN52cituZ1NJTu1ynuXEcurnlE9ydESXr9NfkNpRBjFCIJ-a4MxcPt1oCM-00uksZJ17o/s1600/Picture+2.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5468518219458857186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5ACZS1oGcbfslIFS9Oco77CJ-qFCKrqAlzQ7Xl_pHm8zb7vB-W7YMYI0HJ9olOcGnkPV1RQuTN52cituZ1NJTu1ynuXEcurnlE9ydESXr9NfkNpRBjFCIJ-a4MxcPt1oCM-00uksZJ17o/s400/Picture+2.png" style="display: block; height: 400px; margin: 0px auto 10px; text-align: center; width: 276px;" /></a></span></b></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; "><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 9 Continued: (P1, M1, D1)</span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; "><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Type up your questionnaire and put the answers into a table in word.</span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIFvF0IHDCW0cmvFphYGc1De6H50pVrK4a8FWk6tlJQDwIm2s7PpK9q9ZCaiDPKiL0uKtFrpAL6_ruytHq66zrnlYOtvY3i8Vr621-MObmVkm2smY0mo35QuR8qxpiW6vy9Ii1CpQDtjup/s1600/Picture+10.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIFvF0IHDCW0cmvFphYGc1De6H50pVrK4a8FWk6tlJQDwIm2s7PpK9q9ZCaiDPKiL0uKtFrpAL6_ruytHq66zrnlYOtvY3i8Vr621-MObmVkm2smY0mo35QuR8qxpiW6vy9Ii1CpQDtjup/s320/Picture+10.png" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPc9mUOtUtzigKnME22Jagj2faWRbKJ5B8m77si3AnlBjGD17p4wnrL_sXMSGubWT-PdF_liWSflVHMf88Ucpcu4_6WbH2VBzjiv9yZf9Ekc-iwcBzFMPni9FHZsG1a1SNqJ2MyqVYSqJ2/s1600/Picture+11.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPc9mUOtUtzigKnME22Jagj2faWRbKJ5B8m77si3AnlBjGD17p4wnrL_sXMSGubWT-PdF_liWSflVHMf88Ucpcu4_6WbH2VBzjiv9yZf9Ekc-iwcBzFMPni9FHZsG1a1SNqJ2MyqVYSqJ2/s320/Picture+11.png" /></span></span></a><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style=" font-weight: bold;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 9 Continued:</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> (P1, M1, D1)</span></span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style=" font-weight: bold;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Enter the results from your questions into Excel and create graphs to represent your result</span></span></span></div><div class="separator" style="clear: both; text-align: left;"><b><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLwrjqIkGdgew9aV0501CByKzKjFiTEVAR1M5sHdZP12xt1md6lJAxKyy-2pprVsdGCRPBUkpDvKuTsqih0cNrOl1tMRNQ68V6ExlB2C_KxBH4cNP-NcHg7ic00IXv_za7DXifhw_Usa_d/s1600/Picture+12.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLwrjqIkGdgew9aV0501CByKzKjFiTEVAR1M5sHdZP12xt1md6lJAxKyy-2pprVsdGCRPBUkpDvKuTsqih0cNrOl1tMRNQ68V6ExlB2C_KxBH4cNP-NcHg7ic00IXv_za7DXifhw_Usa_d/s320/Picture+12.png" /></span></span></a></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh09DZN58m-wmClOWZTJwpbcRx_kIK-z9GEjWadjefZrId2DEz2rXpGIxBMIVofVHo1uCQ7h8qXyjwP18z0A_9eFoVmdKQyiWp6cEFQhNRF_B8tYBZy7OaDkS5NlwmF61MCNWoO7K9BvSMj/s1600/Picture+13.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh09DZN58m-wmClOWZTJwpbcRx_kIK-z9GEjWadjefZrId2DEz2rXpGIxBMIVofVHo1uCQ7h8qXyjwP18z0A_9eFoVmdKQyiWp6cEFQhNRF_B8tYBZy7OaDkS5NlwmF61MCNWoO7K9BvSMj/s320/Picture+13.png" /></span></span></a><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQMkY3opmJ2uTvUo2zaRxJjFx_PMy097nK_G6IkdGlBM167NENrk7JGK4Ca7QshMb66n2BF1E4lXlONnW8JwNWtWb3xhyphenhyphenzNk_JPEzEp44cnrnVOBGijf-pUNqU5en0Z8WpQ2fznRgvX5II/s1600/Picture+14.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQMkY3opmJ2uTvUo2zaRxJjFx_PMy097nK_G6IkdGlBM167NENrk7JGK4Ca7QshMb66n2BF1E4lXlONnW8JwNWtWb3xhyphenhyphenzNk_JPEzEp44cnrnVOBGijf-pUNqU5en0Z8WpQ2fznRgvX5II/s320/Picture+14.png" /></span></span></a><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvvJqFEFeF-sjQBmtUuXMl65iTdb05FW07y7YU-zNnwAp2lkVvoh_Phb8iWynXPpPEggYvzTRQDBE9uMlalO0u17qUCfMA2XO2uFLXkfVD7pKXNzMKoMQGRF779M16yagi3oDJGHSE5H0j/s1600/Picture+15.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvvJqFEFeF-sjQBmtUuXMl65iTdb05FW07y7YU-zNnwAp2lkVvoh_Phb8iWynXPpPEggYvzTRQDBE9uMlalO0u17qUCfMA2XO2uFLXkfVD7pKXNzMKoMQGRF779M16yagi3oDJGHSE5H0j/s320/Picture+15.png" /></span></span></a></div><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="text-decoration: underline;"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="text-decoration: underline;"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="text-decoration: underline;"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="text-decoration: underline;"></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><div class="MsoNormal"><u><span lang="EN-US"><span class="Apple-style-span" style="text-decoration: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 10:</span></span></span></span></u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> (P1, M1, D1)</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Interview three or more friends and then document your findings.</span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">1. If you were a new student what would you persuade you to come to the school?</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">2. What details about the department do you think are important to get across?</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">3. Do you think that voiceovers can be used effectively in adverts and why?</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">4. Which adverts have caught you eye in the past and why?</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">5. In terms of actors do you prefer celebrities, experts or real people and why?</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><u><span class="Apple-style-span" style="text-decoration: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">ABIGAIL SANDERS:</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> </span></span></u><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Abigail Sanders, 37, Manager, Leeds </span></span></span><u><span lang="EN-US"><span class="Apple-style-span" style="text-decoration: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Favourite Advert:</span></span></span></span></u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> Peugeot 307</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Abigail likes to see celebrities in adverts because she feels she can look up to and aspire to buy them. She admits that using real people can also be effective because it shows the product can appeal to everyone. Her favourite past advert is the </span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Yves Saint Laurent mascara as she felt that the voiceover made the product look professional and it used people whom she could aspire to. Abigail thinks that voiceovers are good in adverts as they can change the tone and mood of the advert, which can help to persuade people to purchase different products. In terms of an advert for the media department Abigail said if she were a new student she would like to see a welcoming atmosphere with friendly students and supportive staff combined with professional equipment. She also said that in an advertisement for the department it would be important to include PGFM and Friday World as these elements showcase how different and unique the department can be.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt;"><u><span lang="EN-US"><span class="Apple-style-span" style="text-decoration: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">RACHEL BARKER:</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Rachel Barker, 18, University Student (Media & Popular Culture), Leeds. </span></span><u><span class="Apple-style-span" style="text-decoration: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Favourite Advert</span></span></span></u><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">: L’Oreal Advert starring Cheryl Cole.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The adverts that Rachel does not like to watch are animation advertisements because she finds them demeaning to her and unrealistic. However she does enjoy watching adverts with meaning to them. The examples, which she gave, were the recent Vodafone advertisement and the KitKat World Cup advert because everyone can relate to them on some level. In light of this, Rachel prefers to see real people in adverts because it gives the advert a sense of realism to it. Depending on the product her opinions on voiceovers change, if the product is comedic then voiceovers would not be appropriate. However if the product is materialistic a voice over is appropriate to explain why the product is better than other similar products. As Rachel is studying Media at Leeds Metropolitan University she is aware that the professional equipment is important to showcase and promote, therefore as a result of this, she believes it is important for the advert to show the advanced facilities that the school has to offer as if she were a new student she would find this impressive.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt;"><u><span lang="EN-US"><span class="Apple-style-span" style="text-decoration: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">DAN PINNA:</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Dan Pinna, 18, College student, Leeds </span></span></span><u><span lang="EN-US"><span class="Apple-style-span" style="text-decoration: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Favourite Advert:</span></span></span></span></u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> Resolva weed killer</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Dan likes the Resolva advert because of the comical manner of the weeds. Dan prefers humorous adverts and ones with memorable taglines for example webuyanycar.com. Previous adverts which he has liked are comparethemarket.com and also the Dell “Lollypop” advert. He tends to prefer adverts with lots of repetition, which make them more memorable, compared to the rest. In terms of a voice over Dan prefers straight narrative as opposed to voiceovers because it’s easier to make a narrative funny. Dan prefers real people as opposed to celebrities and experts because it makes them more relatable and realistic. Having studied Media at GCSE level Dan knows it is important to showcase facilities, independence and a supportive network of teachers. However as a new student he would be persuaded to join the media department due to PGFM, as this is unique to the school.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><div class="MsoNormal"><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 11:</span></span></span></u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> (P1, M1, D1)</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Set up a focus group and document your results. Pick out some of the more relevant comments and explain how they will help inform your planning. Explain the advantages and disadvantages of running a focus group and how this can affect your results.</span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">A focus group is the process of collecting a range of people within the chosen target audience and asking their opinions on a product, programme or idea. </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: 15pt; margin-bottom: 13pt; mso-layout-grid-align: none; mso-pagination: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The advantages</span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> of focus groups are that it is a quick and cheap way to collect information. They are good for obtaining good quality, qualitative data, and in terms of organization it is easy to set up and conduct. The focus group can cause a “chain-reaction” effect; the participants can spark ideas off what each person says. This probably would not happen if the data were collected in a one-to-one interview format. The focus group can also ensure that the data is collected first hand, and usually recorded, therefore as a result of this the data is in their exact words and not manipulated in anyway, as a result of this the data is genuine and can be used effectively. There is the fact that the focus group is eligible to everyone including young children who may not have the vocal ability of an adult to express their opinions. </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 15pt; margin-bottom: 13pt; mso-layout-grid-align: none; mso-pagination: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">However, on the other hand, there are several limitations of focus groups. One of which is that the participants may not want to express their true opinions or beliefs as they feel they may be ridiculed or judged for them. In light of this there may be several participants who have a louder personality and therefore lead/control the general conversation of the focus group. The participants may at times show demand characteristics whereby instead of expressing their true opinions, they say what they feel the moderator would prefer to hear, this could be a result of investigator effects where the researcher unknowingly gives strong body signals or through tone of voice which influences the answers of the participants. Another influence which may invalidate the data would be social desirability bias in which case, the participants want to make them selves look as good as possible in front of the moderator and other participants; this may also affect the answers they give. </span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 15pt; margin-bottom: 13pt; mso-layout-grid-align: none; mso-pagination: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">We held a focus group of 16-18 year olds of both sexes and showed them three adverts that have recently being aired on television and asked their opinions. The videos are visible below; underneath each video is constructive feedback that was given after the participants viewed them. These adverts were:</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> </span></span><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Evian Babies:</span></span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 15pt; margin-bottom: 13pt; mso-layout-grid-align: none; mso-pagination: none;"><span class="Apple-style-span" style=" line-height: normal; white-space: pre;"><object height="405" width="660"><param name="movie" value="http://www.youtube.com/v/XQcVllWpwGs&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/XQcVllWpwGs&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="660" height="405"></embed></object></span></div><div class="MsoNormal" style="line-height: 15pt; margin-bottom: 13pt; mso-layout-grid-align: none; mso-pagination: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">- 15% of the audience thought that this advert was effective.</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">- The comical element to the advert pleased some members of the audience.</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">- The music bed was catchy and upbeat to grab the audiences attention.</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">- The use of technology to create the advert was impressive to some of the focus group but the rest found it unrealistic and obviously fake.</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">- It was noted that the babies were associated with the tag line "Live Young" which also impressed some of the members of the focus group.</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">- The prosodic features of the adverts tag line "Live Young" are whispered and the audience realised that this connotes sophistication. However some member thought that this was contradicting against the upbeat, humourous style of the advert and did not work effectively.</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">- Ethnic stereotyping was an issue as one member picked up that when the babies from an ethnic minority were featured they were part of a "gang culture" and almost signified intimidation.</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span lang="EN-US"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">comparethemarketadvert.com:</span></span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"></span></span></span></div><div class="MsoNormal" style="line-height: 15pt; margin-bottom: 13pt; mso-layout-grid-align: none; mso-pagination: none;"><span class="Apple-style-span" style=" line-height: normal; white-space: pre;"><object height="405" width="500"><param name="movie" value="http://www.youtube.com/v/M0mXUC0cUPg&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/M0mXUC0cUPg&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: normal; white-space: pre;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: normal; white-space: pre;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">-The majority, approximately 75%, of the participants thought that this advert was an example of successful advertising</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style=" line-height: normal; white-space: pre;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">- Some participants thought that the advert was starting to become irritating and overplayed and as a result of this their opinions declined and they began to develop a negative attitude towards comparethemarket.com</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: normal; white-space: pre;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">- However the audience generally liked the play on word of 'market' and 'meerkat' and also the tag line to make the advert memorable.</span></span></span></div><div class="MsoNormal" style="line-height: 15pt; margin-bottom: 13pt; mso-layout-grid-align: none; mso-pagination: none;"><span lang="EN-US"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">John Lewis:</span></span></span></span></div><div class="MsoNormal" style="line-height: 15pt; margin-bottom: 13pt; mso-layout-grid-align: none; mso-pagination: none;"><span class="Apple-style-span" style=" line-height: normal; white-space: pre;"><object height="405" width="660"><param name="movie" value="http://www.youtube.com/v/zMtyOCoqHTk&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/zMtyOCoqHTk&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="660" height="405"></embed></object></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: normal; white-space: pre;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: normal; white-space: pre;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">- 90% of the focus group thought this was an effective advert.</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: normal; white-space: pre;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">- The viewers liked that the music bed was constant throughout and helped to portray each significant event of the woman's life.</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: normal; white-space: pre;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">- One of the participants said she liked that the advert had a narrative structure based around a journey.</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: normal; white-space: pre;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">- The transitions used signified her change of age throughout the advert as it progressed.</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style=" line-height: normal; white-space: pre;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></div></div></div></div><u><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 12:</span></span></u><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> (P1, M1, D1)<br />Consider the advertising codes for TV and pick out one code that you think you must be conscious of when producing your advertisement. Explain why and explain how you will make sure that you do not contravene the code.<br /><br /></span></span><u><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The BCAP Television Advertising Code:</span></span></u><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br />7.1- Misleading advertising and children<br />7.1.2- Unrealistic expectations<br /><br />• 7.1.2- Advertisements for products of interest to children must take account of the level of experience of those in the relevant age groups so as to avoid arousing unrealistic expectations<br /><br /></span></span><em><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">(4) Verbal or visual ambiguity which could mislead children must be avoided. Slogans and comments which adults will recognise as exaggeration or irony may be taken more literally by children. Care is therefore needed.</span></span></em><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /><br />We will take care when choosing appropriate language for the voiceover and will ensure clarity throughout the advert. We will avoid visual ambiguity in terms of special effects and transitions to give the most realistic image of the school.<br /><br /></span></span><em><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">(5) Backgrounds, sets and special effects must not give the impression that a product includes more, nor does more, than is the case.</span></span></em><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /><br />The advert will be filmed in the actual school using real life settings to help give an accurate representation of what the Media Department has to offer.<br /><br /></span></span><em><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">(6) Quick cuts, unusual camera angles etc may confuse very young children.</span></span></em><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /><br />In terms of camera angles and shots we will use appropriate and sophisticated cinematography. The transitions will be simple and slow to avoid any unnecessary confusion.<br /><br /><br /></span></span><div class="MsoNormal" style="line-height: 19.0pt; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 13:</span></span></span></u><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> (P1, M1, D1)<br />Which type of programme would your advert be placed in between?</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 19.0pt; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The genre of our advert is a documentary style as it contains information about the Media Department and shows a true representation of classes and facilities. Also all the footage was shot in the school and it does not mislead the audience. In reference to the </span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">NRS Social Grades classification table, our advert would appeal to those who fall between Grade B-E as the school educates children from any social class.</span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> </span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Young and Rubicam suggest that consumers can be categorized, in light of this our advertisement will appeal to “Succeeders” as they ‘seek control’ and possess strong goals and ambitions, also the parents of the students who are interested in studying Media would support stability and choose the department due to the quality of equipment. Also the advert would appeal to “Explorers” who ‘seek discovery’ because media is all about freedom to explore and produce an idea and pushing the boundaries of cinematography.</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 19.0pt; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Due to all of these factors we would broadcast our advert in between Emmerdale and Coronation Street because both our primary and secondary target audiences watch this programme and will therefore ensure a large mass of viewers watch the advert that increases our chances of persuading people to choose to work within the Media Department. Coronation Street has a wider reach of audience, approximately </span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">9,947,000</span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">, and vast variation in ages for example children may watch it with their parents. To clarify our decision we decided to look at the viewing rates of a programme of a similar genre, for example Eastenders has approximately </span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">8,473,000 viewers which is 1.5 million less in comparison to Coronation Street, however the BBC do not advertise and this would mean we couldn’t broadcast our advert.</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><div class="MsoNormal"><span lang="EN-US"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 14:</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> (P1, M1, D1)</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Produce a record of your initial ideas.</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtvKb_9cS2s7naHxjCqmcw5infx6br1AejqscEgE_yHte7ya-8dd44Kmmxzc36JhnJCXZbVCixH9kEJ_ZXh0Yg4fMIbSiJfkVa0KhwkoOGp7fhiNV5nveqs2L-EuwHWRsBRWDeOnCciZil/s1600/Picture+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtvKb_9cS2s7naHxjCqmcw5infx6br1AejqscEgE_yHte7ya-8dd44Kmmxzc36JhnJCXZbVCixH9kEJ_ZXh0Yg4fMIbSiJfkVa0KhwkoOGp7fhiNV5nveqs2L-EuwHWRsBRWDeOnCciZil/s320/Picture+1.png" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnSMD6APvAtb_7abXoW9yiQD0Q1agWR3RrYmLkHnlrmmcIeEgUzls42Qbvcuc7xfShPbaQV8l3RmVl6JLjxP5j4TSdSD-ftLYXdWm2G5IM2UI-cDk4BlN_2CtcuBUrVTs83iRRAyczJRWH/s1600/Picture+2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnSMD6APvAtb_7abXoW9yiQD0Q1agWR3RrYmLkHnlrmmcIeEgUzls42Qbvcuc7xfShPbaQV8l3RmVl6JLjxP5j4TSdSD-ftLYXdWm2G5IM2UI-cDk4BlN_2CtcuBUrVTs83iRRAyczJRWH/s320/Picture+2.png" /></span></span></a><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha9g7v9JBcndtyLOC8e9cNwsKAv_l-9AikW7jOesx2DJiMjS6GwRZi49Kfx47s8GlWwttSvqw6JrmELCjv2KVdL6ZqPSdK5b4txdR74MmUO7U_4vjVMMmdvrvJHGPC_Ehx3PHQDO-XOkwu/s1600/Picture+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha9g7v9JBcndtyLOC8e9cNwsKAv_l-9AikW7jOesx2DJiMjS6GwRZi49Kfx47s8GlWwttSvqw6JrmELCjv2KVdL6ZqPSdK5b4txdR74MmUO7U_4vjVMMmdvrvJHGPC_Ehx3PHQDO-XOkwu/s320/Picture+3.png" /></span></span></a><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style=" line-height: 19px;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Notes from a creative meeting:</span></span></span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style=" line-height: 19px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms', fantasy;"><span class="Apple-style-span" style="font-size: small;">Task 15: (P1, M1, D1)</span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms', -webkit-fantasy;"><span class="Apple-style-span" style="font-size: small;">Complete a treatment for the TV advertisement.</span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms', -webkit-fantasy;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family:'trebuchet ms', -webkit-fantasy;"><span class="Apple-style-span" style="font-size: small;"> </span><!--StartFragment--><p class="MsoNormal" style="line-height:16.0pt;mso-pagination:none;mso-layout-grid-align: none;text-autospace:none"><span lang="EN-US" style="font-family: Calibri;mso-ascii-theme-font:major-latin;mso-hansi-theme-font:major-latin; mso-bidi-Trebuchet MS"font-family:";"><span class="Apple-style-span" style="font-size: small;">Task 15. (P1, M1, D1)</span></span><span lang="EN-US" style="font-family:";"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="line-height:16.0pt;mso-pagination:none;mso-layout-grid-align: none;text-autospace:none"><span lang="EN-US" style="font-family: Calibri;mso-ascii-theme-font:major-latin;mso-hansi-theme-font:major-latin; mso-bidi-Trebuchet MS"font-family:";"><span class="Apple-style-span" style="font-size: small;">Write a treatment and script for your television advertisement.</span></span></p> <p class="MsoNormal" style="text-align:justify;line-height:16.0pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none"><span lang="EN-US" style="font-family:Calibri;mso-ascii-theme-font:major-latin; mso-hansi-theme-font:major-latin;mso-bidi-Trebuchet MS"font-family:";"><span class="Apple-style-span" style="font-size: small;">MEDIA DEPARTMENT ADVERTISEMENT TREATMENT:</span></span><span lang="EN-US" style="font-family:";"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="text-align:justify;line-height:26.0pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none"><span lang="EN-US" style="font-family:Calibri;mso-ascii-theme-font:major-latin; mso-hansi-theme-font:major-latin;mso-bidi-Trebuchet MS"font-family:";"><span class="Apple-style-span" style="font-size: small;">Objective: The following document is a treatment for the television advert for the Media Department. The advertisement is aimed towards school children and parents. The main target to be accomplished in the advert is to persuade the audience to become involved with the Media Department..</span></span></p> <p class="MsoNormal" style="text-align:justify;line-height:26.0pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none"><span lang="EN-US" style="font-family:Calibri;mso-ascii-theme-font:major-latin; mso-hansi-theme-font:major-latin;mso-bidi-Trebuchet MS"font-family:";"><span class="Apple-style-span" style="font-size: small;">Setting: There are two settings used in the advert. The first setting is the main entrance of the school to help establish where the Media Department is located. After this the next setting is the Media Department itself, which shows the students and teachers working together effectively.</span></span></p> <p class="MsoNormal" style="text-align:justify;line-height:26.0pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none"><span lang="EN-US" style="font-family:Calibri;mso-ascii-theme-font:major-latin; mso-hansi-theme-font:major-latin;mso-bidi-Trebuchet MS"font-family:";"><span class="Apple-style-span" style="font-size: small;">Time duration: 45 seconds.</span></span><span lang="EN-US" style="font-family:";"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="text-align:justify;line-height:26.0pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none"><span lang="EN-US" style="font-family:Calibri;mso-ascii-theme-font:major-latin; mso-hansi-theme-font:major-latin;mso-bidi-Trebuchet MS"font-family:";"><span class="Apple-style-span" style="font-size: small;">Description: This will be a short advertisement which will be shot in colour throughout and will contain a combination of different camera angles such as: “low angled” “close up” and “establishing shot”. These camera angles will be incorporated with transitional fades such as fade to black and also cross dissolve at the appropriate times. Each sequence will be filmed so that the preferred reading is portrayed effectively, this may result in the camera angle changing to represent the preferred reading. We are going to avoid including any images or footage which may confuse or mislead the viewers and therefore this means we will have to have very specific and well structured editing skills to help make the advert as persuasive as possible. The advert will be edited by using modern technology such as iMovie so that the end product will be of a high quality and standard. The initial objective of the advertisement will be to persuade the audience to become a part of the Media Department.</span></span></p> <p class="MsoNormal" style="text-align:justify;line-height:26.0pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none"><span lang="EN-US" style="font-family:Calibri;mso-ascii-theme-font:major-latin; mso-hansi-theme-font:major-latin;mso-bidi-Trebuchet MS"font-family:";"><span class="Apple-style-span" style="font-size: small;">Remarks:</span></span></p><p class="MsoNormal" style="text-align:justify;line-height:26.0pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none"><span lang="EN-US" style="font-family:Calibri;mso-ascii-theme-font:major-latin; mso-hansi-theme-font:major-latin;mso-bidi-Trebuchet MS"font-family:";"><span class="Apple-style-span" style="font-size: small;">· When shooting the footage a Flip Camera will be used.</span></span></p> <p class="MsoNormal" style="text-align:justify;line-height:21.0pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none"><span lang="EN-US" style="font-family:Calibri;mso-ascii-theme-font:major-latin; mso-hansi-theme-font:major-latin;mso-bidi-Trebuchet MS"font-family:";"><span class="Apple-style-span" style="font-size: small;">· Apart from the establishing shot, the characters faces will be shown. This is because we want to portray the characters emotions and feelings as accurately as possible to help persuade the audience.</span></span><span lang="EN-US" style="font-family:";"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="text-align:justify;line-height:21.0pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none"><span lang="EN-US" style="font-family:Calibri;mso-ascii-theme-font:major-latin; mso-hansi-theme-font:major-latin;mso-bidi-Trebuchet MS"font-family:";"><span class="Apple-style-span" style="font-size: small;">· The ambience in the advertisement will be the speech and the music bed.</span><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></p> <!--EndFragment--> </span></div><!--StartFragment--> <span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 16:</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> (P1, M1, D1)</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Write a report with screen-shots, detailing the equipment and software you will be using and how you intend to use it.</span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Equipment</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The equipment we used in the production of our advertisement was a Flip Camera. We used this camera for filming all of the footage and used a tripod for the panning shots as this improved the quality of the filming.</span></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQos69L4-Pb1xg6ECP2bU7wTQgIIulsGxQpKJ-Fu_7y5DDiXoJhkVqczm-WiCnNiE7DwDiBotC6RhAXIsJUdpRY84GbQHzHQoVu1KmNbuJWBLzBb2HNxute-3tnQISKRwiD47xxJoR6vfk/s1600/flip-camera.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQos69L4-Pb1xg6ECP2bU7wTQgIIulsGxQpKJ-Fu_7y5DDiXoJhkVqczm-WiCnNiE7DwDiBotC6RhAXIsJUdpRY84GbQHzHQoVu1KmNbuJWBLzBb2HNxute-3tnQISKRwiD47xxJoR6vfk/s320/flip-camera.jpg" /></span></span></a></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">In terms of sound, we used a </span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Edirol R-09 Digital Audio Recorder for the voice over.</span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6sL4i9Tb7xH6u7KCjaxZE60fDZcdcWJXJTu3O0j5PHMpoLQEhNmRTTyGo7jz-7ynNcrbPXmswZhCRjQRw0JH2BbZmk_ISTmpm3Q53PNMpkFMIcpHXKeD1FDriqRr2vC3X0oDh6hF3lRZc/s1600/41B329S8PEL._SL500_AA300_.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6sL4i9Tb7xH6u7KCjaxZE60fDZcdcWJXJTu3O0j5PHMpoLQEhNmRTTyGo7jz-7ynNcrbPXmswZhCRjQRw0JH2BbZmk_ISTmpm3Q53PNMpkFMIcpHXKeD1FDriqRr2vC3X0oDh6hF3lRZc/s200/41B329S8PEL._SL500_AA300_.jpg" width="200" /></span></span></a></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Software</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">The software we have used is iMovie, in order to edit and import our footage. We attempted to use after effects but was not accessible to us on our computers, but iMovie worked just fine.</span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGtZLY-23nTt_3a7EpEq6ub5vyfoh7aYmXA3Uknxq34tcUvkJm7_6m5yb7AVG4kFfSLJq_1MHI5OduVYy7z3eNn8RUHIYfAuzYOOfUF7-maHvxi5REqEbMX8cJ2hrhSJJK_SIxSf9b2Zey/s1600/Picture+6.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGtZLY-23nTt_3a7EpEq6ub5vyfoh7aYmXA3Uknxq34tcUvkJm7_6m5yb7AVG4kFfSLJq_1MHI5OduVYy7z3eNn8RUHIYfAuzYOOfUF7-maHvxi5REqEbMX8cJ2hrhSJJK_SIxSf9b2Zey/s320/Picture+6.png" /></span></span></a></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">People</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">For our production, we used teachers and students to represent the atmosphere of the department. We both filmed and edited the advertisement equally.</span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div align="center" class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none;"><span lang="EN-US"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCka3FyGIbKLtsYfHv7l7_BFsbfMrKSOEjlmowuYjmiT5v3Do1Z-5r7nsM80s-fABNhRepcoXhdpyJJy0UUt2ga149nSq5zEoNmubMSHlbPd9RIF4QZn33NTcgx5sMS0rxgHg9GhIa4BAu/s1600/Picture+4.png"><span style=" text-decoration: none; text-underline: none;color:windowtext;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></a></span></div><div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Props, Costumes and Locations</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal"><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">All of the props, costumes and locations were genuine and realistic so that the audience were not mislead. Props included iMacs and laptops but these were accessible from the department. Because we wanted to represent the media department truthfully we did not use costumes all uniform and clothing were authentic.</span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><!--EndFragment--> <span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /><br /></span></span><span class="Apple-style-span" style="line-height: 28px;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 17:</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> (P1, M1 D1)</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="line-height: 28px;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Create a storyboard for your production</span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHs04fidCm8rbAqaiFrtwD8M4tePf1IKaGbeKYHjdtsv1a3a96L1ItuhXrnhOgzbg_zQqmQ50irkXuftqwy68SWb_5coQgMFNsm3B2Jd5e_h4O9UEo5RJcTxT-5NrndJo8sL0vVixdHECc/s1600/Picture+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHs04fidCm8rbAqaiFrtwD8M4tePf1IKaGbeKYHjdtsv1a3a96L1ItuhXrnhOgzbg_zQqmQ50irkXuftqwy68SWb_5coQgMFNsm3B2Jd5e_h4O9UEo5RJcTxT-5NrndJo8sL0vVixdHECc/s320/Picture+1.png" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style=" line-height: normal;color:#4e4e4e;"></span></span></span></div><h3 style="letter-spacing: -0.02em; line-height: 23px; margin-bottom: 0.2em; margin-left: 0px; margin-right: 0px; margin-top: 0.7em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-shadow: rgb(255, 255, 255) 1px 1px 1px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color:black;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 18:</span></span></span></span></span><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color:black;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"> (P1, M1, D1)</span></span></span></span></span></span></h3><h3 style="letter-spacing: -0.02em; line-height: 23px; margin-bottom: 0.2em; margin-left: 0px; margin-right: 0px; margin-top: 0.7em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-shadow: rgb(255, 255, 255) 1px 1px 1px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color:black;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Create a production schedule to keep everybody who is in the production, informed of what is happening when.</span></span></span></span></span></span></h3><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK4ce1Yt_ax3zLVd-ipEM_IFZBxAMKf4FSMDY59oNPcMuArTjRShBGFJG6IzU0UmYyl-U5LIgEbMi3j4WUOzVIyKGFjdhouphmY5Cxb98EmtnSfpuqB_HCB4OKt4CRH8a41RQKQYdAJ_gb/s1600/Picture+4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK4ce1Yt_ax3zLVd-ipEM_IFZBxAMKf4FSMDY59oNPcMuArTjRShBGFJG6IzU0UmYyl-U5LIgEbMi3j4WUOzVIyKGFjdhouphmY5Cxb98EmtnSfpuqB_HCB4OKt4CRH8a41RQKQYdAJ_gb/s320/Picture+4.png" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSoE4FUXUDMSQPmok3Eoh4Azo5tTb58m2VuEAasiO1X1f7FgD7uiQah37FBstJdW6YW0RCdyMTVlzl317p_Wpb_WOvoJ7bnDj-KRA7gKP85ONQnY1zCQfm_ya0YDK8tI9wR4KInjnOX_aJ/s1600/Picture+5.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSoE4FUXUDMSQPmok3Eoh4Azo5tTb58m2VuEAasiO1X1f7FgD7uiQah37FBstJdW6YW0RCdyMTVlzl317p_Wpb_WOvoJ7bnDj-KRA7gKP85ONQnY1zCQfm_ya0YDK8tI9wR4KInjnOX_aJ/s320/Picture+5.png" /></span></span></a><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><div><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Task 19: (P1, M1, D1)</span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt; mso-layout-grid-align: none; mso-pagination: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size: small;">Risk Assessment/ Health and Safety</span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt; mso-layout-grid-align: none; mso-pagination: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms', fantasy;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div class="MsoNormal" style="line-height: 19pt; margin-bottom: 10pt; mso-layout-grid-align: none; mso-pagination: none;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style=" line-height: normal; font-family:Georgia, fantasy;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVwY2yIPsTX-waOQT_2MvnxasOr_7ssE38YufiCC7jYDpzVfm7A4YVGFI9C04pz8-7oci21L5hQ79YNC0_ONFqYrH1qhCbngJWz0OnIk1C8AfSi4tjSPMPL_MonpNzBNvT4WP29ffQuk8k/s1600/Picture+11.png"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVwY2yIPsTX-waOQT_2MvnxasOr_7ssE38YufiCC7jYDpzVfm7A4YVGFI9C04pz8-7oci21L5hQ79YNC0_ONFqYrH1qhCbngJWz0OnIk1C8AfSi4tjSPMPL_MonpNzBNvT4WP29ffQuk8k/s400/Picture+11.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5481425722884759794" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 283px; " /><span class="Apple-style-span" style="font-size: small;"><br /></span></a></span></span><span class="Apple-style-span" style="font-family:'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style=" line-height: 28px;"></span></span></span></div><div class="MsoNormal" style="text-align: center;line-height: 19pt; margin-bottom: 10pt; "><span class="Apple-style-span" style="font-family:Georgia, -webkit-fantasy;color:#0000EE;"><span class="Apple-style-span" style="line-height: normal; text-decoration: underline;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></div><div class="MsoNormal" style="text-align: center;line-height: 19pt; margin-bottom: 10pt; "><span class="Apple-style-span" style="font-family:'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style=" line-height: 28px;"><span class="Apple-style-span" style="font-family:Georgia, -webkit-fantasy;color:#0000EE;"><span class="Apple-style-span" style="line-height: normal; text-decoration: underline;"><span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; font-family:Georgia, fantasy;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtGfGsa1zUsnwidwOGN3XgV_7WS3mO07I1oKpEI_UXvnzoqxJCqEDNeVBpozgNFZ0Ijbb3PPVD-aezQuhodEiAR-CNQKhyphenhyphenx1LjwkV4QR_DdALGdqUK1ScL3K2h5bDycCCg6C2R6whSzjeZ/s1600/Picture+12.png"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtGfGsa1zUsnwidwOGN3XgV_7WS3mO07I1oKpEI_UXvnzoqxJCqEDNeVBpozgNFZ0Ijbb3PPVD-aezQuhodEiAR-CNQKhyphenhyphenx1LjwkV4QR_DdALGdqUK1ScL3K2h5bDycCCg6C2R6whSzjeZ/s400/Picture+12.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5481425890107795858" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 283px; " /></a></span></span></span></span></span><span class="Apple-style-span" style="font-size: small;"> </span><!--StartFragment--><p class="MsoNormal" style="margin-bottom:4.0pt;line-height:23.0pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none"></p><div style="text-align: left;"><span class="Apple-style-span" style="font-family:Calibri, -webkit-fantasy;"><span class="Apple-style-span" style="font-size: small;">Task 20: (P1, M1, D1)</span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:Calibri, -webkit-fantasy;"><span class="Apple-style-span" style="font-size: small;">Final Advertisement</span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:Calibri, -webkit-fantasy;"><span class="Apple-style-span" style=" line-height: normal; white-space: pre; font-family:Arial, Helvetica, sans-serif;"><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/lGcmNj3QZV4&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/lGcmNj3QZV4&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:Calibri, -webkit-fantasy;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:Calibri, fantasy;"><span class="Apple-style-span" style="font-size: small;">Task 21: (P1, M1, D1)</span></span></div><span lang="EN-US" style="font-family:Calibri;"><div style="text-align: left;"><span class="Apple-style-span" style="font-size: small;">Write an evaluation for your TV advert.</span></div><span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span><p></p> <p class="MsoNormal" style="text-align: left;line-height: 16pt; "><span lang="EN-US" style="font-family:";"><span class="Apple-style-span" style="font-size: small;">I believe that we have achieved the main objective/aim of the initial task in regards to the Media Department advertisement. The purpose was to create a persuasive advert, which is realistic and does not mislead the audience into believing that the department provides equipment or services that it in real life doesn’t. </span></span></p> <p class="MsoNormal" style="text-align: left;line-height: 16pt; "><span lang="EN-US" style="font-family:";"><span class="Apple-style-span" style="font-size: small;">The majority of the feedback, which we received, was complementary and positive. However we did receive some negative criticism from our audience, which is understandable as there will usually always be something that needs to be changed to ensure that the piece is to the highest standard it can be. We both agreed that to create a high quality product we should take this feedback on board and re-edit the advertisement many times to accommodate the feedback we received. The feedback we received included comments such as: “the transitions were appropriate for the genre and purpose”, “the music bed fitted what the media department stood for well” and “the juxtaposition between the old Friday World footage and modern footage worked effectively”. We intended for the advert to be simple and effective so that the primary and secondary target audiences understood the intention behind the product.</span></span></p> <p class="MsoNormal" style="text-align: left;line-height: 16pt; "><span lang="EN-US" style="font-family:";"><span class="Apple-style-span" style="font-size: small;">The advertisement starred both males and females. I would have preferred to incorporate would be to include a mixture of ethnic groups, the only reason there are only White British people in the advert is because there were no people from an ethnic background available at the times which we were filming. The music bed, Florence & The Machine- Dog Days Are Over, was chosen because the upbeat tempo portrayed the attitude of the Media Department and is well known by the target audiences. The locations played an important piece in the production, as the advert was set in school we filmed an establishing shot of the school entrance. The rest of the advertisement was filmed in the Media Department to show the facilities that are available to the students. The voiceover was a mixture of students saying singular words such as “imagination” and “creativity” were used to great effect as it was kept simple to sum up the department in a simple way.</span></span></p> <p class="MsoNormal" style="text-align: left;line-height: 16pt; "><span lang="EN-US" style="font-family:";"><span class="Apple-style-span" style="font-size: small;">The sound levels in the film were well edited, especially regarding the music bed. As a minimal amount of speech was used we didn’t encounter many problems with the vox pops. We also didn’t have any problems regarding choosing the music bed because we had it set in our minds that we wanted to use Dog Days Are Over and luckily the music fitted our advertisement appropriately. Regarding the editing process, we added transitions and sped the clips up to suit the fast pace of the Media Department, however we did have some minimal problems because the transitions sometimes made the sound disconnect from the clips but we fixed this in the editing process as we went along.</span></span></p> <p class="MsoNormal" style="text-align: left;margin-bottom: 4pt; line-height: 23pt; "><span lang="EN-US" style="font-family:";"><span class="Apple-style-span" style="font-size: small;">I personally don’t think I have learnt any new skills, instead I think that I have built upon the skill I already possess. I personally think that I was a strong team member because Amie and me shared the editing time equally and bounced off each other’s ideas and which consequently helped us produce a high quality, final product that we are proud of.</span></span><span lang="EN-US" style="font-size:9.0pt;mso-bidi-font-family:Calibri; mso-ascii-theme-font:major-latin;mso-hansi-theme-font:major-latin;mso-bidi-font-family:Calibri;font-size:21.0pt;"><o:p></o:p></span></p> <!--EndFragment--> </div>Vanessa Greenhalgh BTEC TV & Film Portfoliohttp://www.blogger.com/profile/18125024043544893283noreply@blogger.com1